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Ad of the Day: Amy Poehler Brings the Funny for Old Navy Retailer sure loves its female comics

Once upon a time, Old Navy commercials were generally accepted as wonderful. They were bright, colorful, kitschy, silly and instantly recognizable. But eventually, as these things go, they got old.…

March 6, 2014, 1:44 PM EST

This Agency Develops New Brand Categories JWalk also helps bolster the profiles of brands like DeLeon Tequila

Specs Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO What Digitally focused ad agency concentrating on fashion, beauty and…

March 6, 2014, 5:50 AM EST

Are You a Felon? According to Google, You Just Might Be This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

March 3, 2014, 9:59 PM EST

How Snickers Fired a Quarterback, Hired a Zebra and Tweaked One of Advertising’s Most Famous Tag Lines The evolution of a brand’s message

Much like songwriters, brand marketers play variations on a theme. Coca-Cola’s famous tag line “It’s the real thing” from 1970 became “Can’t beat the real thing” 20 years later. KFC’s…

February 27, 2014, 6:41 AM EST

Starbucks' CMO Answers 3 Questions via Instagram Video Sharon Rothstein talks mobile, social and store design

Starbucks is celebrating 20 years of having a New York presence this week, so Adweek caught up with the brand's CMO, Sharon Rothstein, to discuss marketing while she was in…

February 26, 2014, 6:53 PM EST

This Is How Men Grocery Shop 65% say they’re open to trying new brands

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as…

February 25, 2014, 10:48 PM EST

The World's Weirdest Supermarket Ad Is Both Super Cool and Super Crazy Meet Friedrich Liechtenstein

This wonderfully warped three-minute music-video commercial for Germany's Edeka supermarket chain certainly lives up to its title, "Supergeil," which can mean both "super cool" and "super sexy" (or "horny") in…

February 25, 2014, 9:16 AM EST

Why Do Big Agencies Struggle In Southern California? Entrepreneurial shops in the area are thriving

Earlier this month, Ogilvy & Mather Los Angeles cut 33 jobs, all but eliminating its ad agency presence (already drastically down from its 350 level in 2000). In December, DDB…

February 23, 2014, 9:45 PM EST

A Marketer’s Guide to SXSW Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

February 23, 2014, 9:44 PM EST

Ad of the Day: Old Navy Just Made Its Best TV Commercial in a Long Time Debra Wilson waves her magic wand

Old Navy had a long and largely fruitful relationship with Crispin Porter + Bogusky. But the retailer seems reinvigorated creatively since splitting from CP+B last summer. Part of the problem was…

February 20, 2014, 12:43 PM EST

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