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Harvey Nichols Plunders Italy for the Brits' Shopping Pleasure This Holiday

Winter joy is a zero-sum game

Every holiday, British department stores compete for whose ad will wring the most tears out of their customers. Given that this is a pretty crowded race, Harvey Nichols shoots for…

Ikea Built a Room in One of Its Stores to Look Like a Damaged Home in Syria

Brilliant fundraising idea with the Red Cross

Here's a fantastic use of in-store media by Ikea to bring the reality of the Syrian crisis home to those enveloped in the comforts of the West—indeed, those right in…

The North Face Surprises Shoppers With a Free Jacket, but They Have to Zipline for It

Brand's latest fun Korean stunt

The North Face is all about fun stunts in Korea, where it regularly gives shoppers unexpected surprises—and films them for videos that, as often as not, go viral. The most famous…

Parents Will Love This Sweet, Heartbreaking Ikea Ad With a Kid Picking Out Furniture

Time flies when you're furnishing your life

The first trip a person makes to Ikea is often with his or her parents. Buzzman Paris brings that bittersweet visit to life in "My Son," an ad that opens…

Why Adidas Is Suddenly Selling Odd Pairs of Shoes … Two Rights or Two Lefts

Memorable Indian campaign celebrates blade runners

"Odd, isn't it? For a man to run when technically he shouldn't even be walking?" We live in a magical time, when disability doesn't have to spell the end of an…

Sonos and Rough Trade Are Giving Music Geeks the Airbnb Listing of Their Dreams

Right in the heart of Brooklyn

There's an Airbnb for everybody—classy desert dwellers, would-be Mowglis, horror buffs ... and even compulsive TV show-bingers. But if "Netflix and chill" isn't your thing, and you're a high-fidelity fiend who's really bummed about…

Even Sexy People Get Skid Marks in This Grossly Funny Attack on Fashion's Dirty Secrets

Organic clothier PACT sharts out a winner

Today in things you shouldn't watch on a full stomach: In an ad for organic clothing brand PACT, agency Denizen reprises the aesthetics of old Calvin Klein ads, producing something that…

Die Young, but Look Pretty Doing It, Says This Existential Clothing Ad With a Twist

Centrepoint takes a left turn

There's not much anyone can do to avoid life's little indignities. But if you've got some money in the bank, you can at least be well dressed while facing them. That,…

In Its First Global Campaign, Uniqlo Ponders Why We Get Dressed Every Day

To fit in, to feel safe or to build walls?

"Every day we get dressed ... but why?" That's the question that opens "Why Do We Get Dressed?" for Uniqlo Lifewear. Created by Droga5 New York, the brand's first-ever global campaign…

Esports Team the Immortals Just Made an '80s-Style Dating Video ... for Underwear

MeUndies seizes a bare opportunity

MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals ... after discovering that one of its members doesn't own underwear. (Wait. We'll…

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