Retail

Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings' More almost-profanity from Draftfcb By Tim Nudd

Kmart's "Ship My Pants" ad was a major success, to the tune of 17 million YouTube views and counting. But can Draftfcb turn almost-profanity into a running gag for the…

May 23, 2013, 9:48 AM EDT

Advertising Student Ships His Pants to Kmart's Agency, Lands Internship Alf Zapata shows Draftfcb the goods By Tim Nudd

If you can ship your pants skillfully and creatively, you have a good chance of working at Kmart's ad agency, Draftfcb. The agency said today that it has brought in…

May 20, 2013, 3:28 PM EDT

Here's the Real (and Real Silly) Dunder Mifflin Ad Airing Tonight on the Series Finale of The Office Limitless paper in an Office-less world By Rebecca Cullers

Looking forward to the series finale of The Office tonight? Here's something else to look forward to. The real Dunder Mifflin ad below—for the defictionalized paper brand whose products you…

May 16, 2013, 4:05 PM EDT

JCPenney Says Thanks for Coming Back, but Isn't It a Little Soon for a Victory Dance? What a difference two weeks makes By David Gianatasio

Is JCPenney stocking up on slacks with extra room in the crotch? I'm inclined to think so, judging from its ballsy move of releasing a feel-good commercial from Young &…

May 14, 2013, 10:28 AM EDT

RadioShack Throws Sexy Ladies, Phallic Objects and Robin Thicke Into Awkwardly Suggestive Ad Those aren't hot dogs! By David Gianatasio

#UWANTIT? #NOUDONT. Grasping for relevance in the youth market, RadioShack serves up a strange, suggestive spot featuring gals in bikinis and plastic wrap dancing to Robin Thicke's "Blurred Lines" and…

May 8, 2013, 9:15 AM EDT

JCPenney's Brutally Honest New Ad: 'It's No Secret' That You Hate Us Please like us again, though! By Tim Nudd

JCPenney is looking to bounce back from an absolutely wretched 2012, when it shed customers at an astonishing rate. But first, it wants to say sorry. In this admirably honest…

May 1, 2013, 1:01 PM EDT

Kmart's 'Ship My Pants' Ad Climbs Toward 10 Million Views, Eyes TV Run Draftfcb spot being shared at remarkable rate By Tim Nudd

It may not be the height of sophistication, but holy crap—Kmart's "Ship My Pants" ad is having a great run, to say the least. After just five days on YouTube,…

April 15, 2013, 3:29 PM EDT

Mr. T Returns for Old Navy, Is Very Proud of Store's Upgraded Tees His airplane etiquette could be better By David Kiefaber

Mr. T guest-stars as a living pun in this Crispin Porter + Boguksy ad for Old Navy Best Tees, which are more stylish and durable than their previous ones. That's…

April 12, 2013, 10:15 AM EDT

Kmart Says It's Totally Fine If You Want to Ship Your Pants Right There Men, women, children, old people, whoever By Tim Nudd

Juvenile humor reigns supreme in this new Kmart commercial from Draftfcb, featuring store workers encouraging stunned shoppers to not be shy and just go ahead and "ship your pants." The…

April 11, 2013, 4:11 PM EDT

Justin Timberlake Surprises Biggest Fans on Set in New Target Commercial A fun prank this time, from Deutsch By Tim Nudd

Advertising has been obsessed lately with scaring the crap out of people. So here, for your Friday enjoyment, is a more benign prank. Target, which is the exclusive retail partner…

March 22, 2013, 2:23 PM EDT

Advertising & Branding