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Home Depot's Breach of 56 Million Credit Cards Is Even Bigger Than Target's Will cost the company $62 million

The extent of the Home Depot security breach is just coming to light, and it does not paint a reassuring picture for patrons of the big-box retailer. Fifty-six million customers were…

September 19, 2014, 12:12 PM EDT

On the Day of Its IPO, Here's What Americans Think Alibaba Is [Video] New Yorkers give their best guesses

The Alibaba Group is having its initial public offering today. There is no question the "Amazon of the East" is set to make several people wealthy, including co-founders Jack Ma…

September 19, 2014, 12:07 AM EDT

Arnold Schwarzenegger's Best Commercials Ever! [Video] A sampling of the action star's greatest global hits

You may know him as the seven-time Mr. Olympia winner from when you were a gawky half-pint. Or the Hollywood action hero you wanted to be. Or you could've been…

September 18, 2014, 11:05 AM EDT

The Urban Legend of Free Social Marketing It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

September 17, 2014, 12:47 PM EDT

6 of the Top 10 Brand Posts on Facebook Are About Sports ESPN, Budweiser, CBS Sports are big winners so far this year

While Facebook’s controversial algorithm changes late last year have given marketers migraines, a few heavy hitters have powered through and scored huge numbers. Social vendor Shareablee reeled in stats for the…

September 15, 2014, 10:29 PM EDT

Editors Pan Fashion Week’s Smorgasbord of Sponsorships Is the brand boom a bust?

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for…

September 15, 2014, 10:25 PM EDT

Will Social Media Swag Boost belVita Breakfast Biscuits? Mondelez and Droga5 launch Twitter campaign with free giveaways

Mondelez and creative shop Droga5 are launching a Twitter campaign today for belVita breakfast biscuits called “Morning Win Swag Shop.” The goal is to gain a foothold in the quick-breakfast market—a…

September 15, 2014, 8:00 AM EDT

Tumblr’s Top Draw as a Marketing Platform Is Its Wealthier User Base Ringing up revenue for retailers

Sure Tumblr has an artsy, hipster appeal, but its users are far from starving. In fact, and perhaps surprisingly, it caters to the wealthiest social media set of any of…

September 14, 2014, 7:29 PM EDT

Which Three Department Stores Are Nailing Digital? Nordstrom, Macy’s and Sears top the list

In the battle for digital relevance, three brick-and-mortar department stores are leading the way, according to a new report from L2.  Nordstrom, Macy's and Sears achieved "genius status," the highest of five…

September 10, 2014, 2:03 PM EDT

You Get Half Off Products If You Can Screenshot Them in Retailer's Fast-Moving Instagram Videos Ingenious social game

Here's a clever little social game—involving just Instagram video and your phone's screenshot function—from ad agency Forsman & Bodenfors for a Swedish department store. The retailer, Åhléns, posted three stop-motion Instagram…

September 9, 2014, 2:32 PM EDT

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