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AT&T’s Catherine Borda Spills the Secrets to Millennial Marketing Decoding how they use smartphones

Specs Who Catherine Borda Current gig Director of youth marketing at AT&T Previous gig Brand manager at Georgia-Pacific Twitter: @CatherineBorda Age 36 You're responsible for spearheading AT&T's millennial efforts. What have you learned that works with this…

March 3, 2015, 8:45 PM EST

Why So Many People Are Suddenly Wearing $600 Canada Goose Coats Thank Sundance, Kate Upton and penguins

Supermodel Kate Upton is already known for her enormous … accomplishments, but her most impressive by far took place in December 2012. Wearing little more than boots and a bikini…

March 3, 2015, 12:00 AM EST

Converse’s Street-Style Campaign Shows How People Rock Their Chucks Around the World Lived-in looks from Tokyo to São Paulo

Converse's Chuck Taylor, the stitched-canvas, rubber-toed basketball shoe, is somehow at home everywhere from magazine spreads to mosh pits. So it's no surprise that celebrities from Andy Warhol to George…

March 2, 2015, 6:00 AM EST

After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World by Storm How she built a $74 million app addiction

Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment…

March 1, 2015, 9:00 PM EST

Want a First-Class Experience in Brand Values? Visit JetBlue's Headquarters A look inside the Queens, N.Y. office

Before JetBlue Airways moved to its Long Island City, Queens corporate digs in 2012, New York's hometown airline had a vision for its headquarters. "JetBlue's home was designed to showcase…

February 24, 2015, 1:43 PM EST

Reebok Is Quietly Emerging as a Challenger Brand to Contend With Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

February 24, 2015, 12:00 AM EST

How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf The checkered past of Burberry’s perfect plaid

As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature…

February 24, 2015, 12:00 AM EST

How Lego Designed Its Own Oscar and Stole the Show Michael McNally on the night's hottest souvenir

The best thing about the Oscars ceremony last night might very well have been pop band Tegan and Sara's performance of Everything Is Awesome, the least ironic song ever written,…

February 23, 2015, 4:08 PM EST

How Hilfiger Exports the Culture of Cool CMO Avery Baker on the brand's vision of 'American classics with a playful twist'

Avery Baker is the embodiment of Tommy Hilfiger's ambitions to export its preppy vision of Americana, full of plaid and cozy sweaters, to the rest of the world. With a…

February 17, 2015, 8:37 PM EST

Peter Mayer Advertising Infuses New Orleans Flavor in National Campaigns Family-run agency even helps brands break world records

Specs Who (l.) president Mark Mayer; CCO Josh Mayer What Full-service advertising agency Where New Orleans Just like its clients, Peter Mayer Advertising has its roots firmly planted in the culture and history of…

February 17, 2015, 8:33 PM EST

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