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Ad of the Day: Ikea Hypnotizes Customers and Time Travels to Their Future Lives Forsman & Bodenfors work is strange but charming

Ikea is really going down the rabbit hole to promote its new catalog, and it wants to take you along for the ride. The brand has launched a campaign from Swedish…

August 21, 2014, 8:30 AM EDT

Yahoo Woos Small Retailers With New E-Commerce Offerings Looks to gain bigger retail foothold

By 2018, e-commerce is expected to make up 11 percent of retail sales in the U.S.—equivalent to $414 billion—according to a study by Forrester Research. Yahoo’s newest initiative helps small…

August 15, 2014, 4:56 PM EDT

Gmail's Unsubscribe Button Could Be a Huge Blow to Email Marketers Lists will shrink

How many times have you wanted to unsubscribe from a commercial email list but didn't want to scroll all the way to the bottom of a message and then have…

August 7, 2014, 12:33 PM EDT

Coach Looks to Men’s Fashion and Chinese Markets for Growth Brand struggles to stay relevant

Luxury brand Coach Inc. has seen major declines over the past year, according to a press release describing the company's fourth-quarter earnings. Coach saw sales of $1.14 billion worldwide in…

August 6, 2014, 2:38 PM EDT

Ad of the Day: A Girl Faces Her Monstrous Fears in Old Navy's Back-to-School Musical CAA's four-minute video is odd yet infectious

Old Navy has become famous for its quirky TV spots over the years. But the apparel retailer is branching out for this year's back-to-school season with an ambitious four-minute music…

August 6, 2014, 1:45 PM EDT

Scottie Pippen Says He's the Greatest Chicago Bull Ever in Foot Locker Ad Tall guy, short memory

Michael Jordan's Hanes must be in a twist now that Scottie Pippen has proclaimed himself the greatest player in Chicago Bulls history in this Foot Locker commercial. Pippen's cheeky claim comes…

August 6, 2014, 8:52 AM EDT

We'll Buy Nearly Anything From a Woman in a Red Dress The story of advertising's most sensuous icon

Marketers like to talk about stuff that’s “disruptive.” And when it comes to advertising—actually, when it comes to pop culture in general—few things are quite as disruptive as a woman…

July 30, 2014, 9:53 PM EDT

This Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads Crisp Media does it for the likes of Walmart and McDonald’s

Specs Who (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officer What Mobile ad-tech provider Where New…

July 30, 2014, 9:52 PM EDT

Digital Effort Looks to Help Ladies With Wardrobe Malfunctions Hollywood Fashion Secrets teams with Stacy London

Hollywood Fashion Secrets—maker of "wardrobe malfunction" products for women like fashion tape—is launching a digital campaign today that plays up style persona Stacy London to drive offline traffic to beauty…

July 21, 2014, 12:26 PM EDT

How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation Modernized ads target baby boomers

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new…

July 16, 2014, 10:08 AM EDT

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