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Baffled Shoppers Face Obstacles, Elves and Captivity in This Bizarre Discount Store Stunt Would you take this 'Adventure Quest'?

Behold! The lowest of the low-budget hidden-camera pranks has been created for discount retailer Ocean State Job Lot, and it is steeped in local commercial magic. The chain, with 116 stores…

November 24, 2014, 5:19 PM EST

N.Y. Subway Riders Can Now Shop on Amazon While Underground Digital out-of-home ads target 1.2 million people daily

Earlier this year, design firm Control Group partnered with New York's Metropolitan Transportation Authority to roll out large digital kiosks underground that display maps of the city's transit systems. Today,…

November 24, 2014, 3:18 PM EST

How Target Identifies the Hottest Retail Tech 18 Months Before It's Cool Its innovation lab in S.F. has shifted from learning to making

When Target opened its San Francisco innovation lab in 2012, the goal—as with most brands—was to work closely with tech startups to apply digital smarts to retail. With two years…

November 24, 2014, 12:03 PM EST

Visa's Innovation Lab Lets Brands Play With Digital Payments Returns to San Francisco roots with technology

By all accounts, payments are moving mobile and digital for retailers. But trying to explain what is largely an intangible (and sometimes hypothetical) industry to marketers is nearly impossible, which…

November 21, 2014, 10:57 AM EST

This Innovation Lab Is Designing the Mall of the Future Food court delivery and shoppable screens

For the past two years, Westfield Group—which owns and operates 40 shopping centers around the world—has run a testing lab inside the Westfield San Francisco Centre for high-tech experiments looking at how…

November 20, 2014, 12:03 PM EST

Today's #AdweekChat Topic: How We Shop, and Why We Buy 2 p.m. Twitter chat tackles all things retail as the holidays near

Mobile shopping apps and great digital deals may get the buzz, but when it comes to picking out holiday gifts, millions of Americans still want to get in the car…

November 19, 2014, 10:51 AM EST

Inside Lowe's Wacky Approach to Building the Store of the Future This is not a sci-fi novel

If you've ever felt overwhelmed when walking into a sprawling hardware store, you're not alone. To tackle the problem and better understand how people shop online and in brick-and-mortar stores,…

November 19, 2014, 10:00 AM EST

Urban Outfitter's Sales Continue to Tumble in Third Quarter But Anthropologie and Free People lines thrive at home and abroad

Urban Outfitters has suffered yet another disappointing financial season. The namesake brand reported its sales fell 7 percent in the third quarter. This comes on the heels of a 10…

November 18, 2014, 3:54 PM EST

Zappos Embraces Its Quirkiness to Stand Out in San Francisco's Tech Crowd Inside the shoe retailer's digital lab

Walking into Zappos’ tech-savvy San Francisco office—dubbed Zappos Labs—it becomes clear that this is not the typical Silicon Valley space often depicted in the media with walls made out of…

November 18, 2014, 10:00 AM EST

How an Office Supply Brand Stays On the Cutting Edge of Retail Staples goes cross-country for digital push

When you think of savvy digital marketers, an office supply retailer may not be the first name that comes to mind. But over the past two years, Staples has opened…

November 18, 2014, 10:00 AM EST

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