Advertising & Branding
:Politics
The presidential TV ad battles began in earnest last month, with President Barack Obama and Republican challenger Mitt Romney taking to the air in nine battleground states. Total spending, from…
Today in Washington, the Supreme Court upheld the Affordable Care Act, known by many as Obamacare, ruling to uphold President Barack Obama's individual healthcare mandate. Well before the court offered…
Josh Marshall, editor and publisher of Talking Points Memo, knows he has an engaged, intelligent audience, and he’s hoping that with the right platform they’ll start interacting with ads like…
Digital ads are playing an increasing role in the run for the presidency, but as the numbers show, President Obama and Mitt Romney's approaches are as different as their political…
Last October, ABC News and Yahoo announced their content partnership, marrying ABC News’ editorial clout with Yahoo’s expansive network in the hope of creating an “unrivaled ability to reach across…
Matt Seiler, CEO of Mediabrands, enjoys a double life as ad man and lobbyist. In his role as chairman of the Professionals in Advertising Political Action Committee, Seiler shuttles regularly…
The breast is back. Janet Jackson's brief breast flash during CBS' broadcast of the Super Bowl eight years ago has been anything but fleeting in the courts. Seeking a final…
Political consultancies still dominate when it comes to creating ads for presidential candidates. After all, given their access to polling data and campaign trail video, they can literally create an…
As the mobile advertising industry begins to capture more share of the marketing mix, it is also working aggressively to put in place privacy policies and guidelines to keep Washington…
With such minimal returns, why do advertising creative leaders continue to dive into presidential campaigns? Obviously, they are drawn by the allure of being part of something big. And what’s bigger…
