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Negative Spin Ups Doc's Draw 2016's marketers funnel critical outrage into box office mega-hit

The marketers behind 2016: Obama’s America knew the ultra-conservative documentary would ignite a firestorm of criticism—and embraced it wholeheartedly. The unorthodox strategy helped to draw a whopping $33 million at the…

October 9, 2012, 6:14 AM EDT

Steve Martin's Ad for Bob Kerrey: A Wad of Paper and a Prayer Comedian helps struggling Senate campaign

Can Steve Martin and a wad of paper save Bob Kerrey's bid to become a U.S. Senator for Nebraska again? For months, polls have suggested Kerrey is in deep trouble…

October 5, 2012, 5:34 PM EDT

Top 10 Commercials of the Week: Sept. 28 - Oct. 5 H&M gets weird, Google gets wet, and Expedia comes out strongly in favor of gay marriage

This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network…

October 5, 2012, 8:47 AM EDT

Top 10 Commercials of the Week: Sept. 21-28 Bacon goes meatless, Apple returns to its roots, and Derrick Rose is on the comeback trail

This week, we got political with Sarah Silverman and boy band Wrong Direction, discovered that our systemic laziness is going to make our children die early, and rooted for an…

September 28, 2012, 10:11 AM EDT

Anti-Gay Group Sued for Using Gay Couple's Wedding Photo in Attack Ad 'Defilement of a beautiful moment'

Another day, another Republican political campaign running into copyright issues. The Southern Poverty Law Center is suing an anti-gay group—called the Public Advocate of the United States, of all things—for…

September 28, 2012, 9:25 AM EDT

Preparing for the Political Ad Push Some campaign spots bumped for PACs as the battle for TV ad inventory heats up

Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at…

September 19, 2012, 6:41 AM EDT

Data Points: Bad News Coverage of the candidates is increasingly negative

If watching coverage of the presidential race leaves you with a touch of nausea, there's good reason: The portrayals of the candidates in the news has never been more negative,…

September 6, 2012, 12:03 AM EDT

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