Advertising & Branding
:Politics
Last October, ABC News and Yahoo announced their content partnership, marrying ABC News’ editorial clout with Yahoo’s expansive network in the hope of creating an “unrivaled ability to reach across…
Matt Seiler, CEO of Mediabrands, enjoys a double life as ad man and lobbyist. In his role as chairman of the Professionals in Advertising Political Action Committee, Seiler shuttles regularly…
The breast is back. Janet Jackson's brief breast flash during CBS' broadcast of the Super Bowl eight years ago has been anything but fleeting in the courts. Seeking a final…
Political consultancies still dominate when it comes to creating ads for presidential candidates. After all, given their access to polling data and campaign trail video, they can literally create an…
As the mobile advertising industry begins to capture more share of the marketing mix, it is also working aggressively to put in place privacy policies and guidelines to keep Washington…
With such minimal returns, why do advertising creative leaders continue to dive into presidential campaigns? Obviously, they are drawn by the allure of being part of something big. And what’s bigger…
UNFORGETTABLE? What do people look at when they visit the websites of presidential candidates, and do they actually remember anything they see? In December, EyeTrackShop asked people to look at the…
Topix is pretty much the opposite of a hot young startup. It launched in 2004, raised investment dollars from newspaper chains rather than Silicon Valley venture capitalists, and its core…
The Iowa Caucuses are only six weeks away, but ad dollars haven’t really started flowing in some of the most important presidential primary states. According to a TVB review of Campaign…
One of the most indelible and enduring images of the 2008 presidential campaign was candidate Barack Obama's logo: a simple, clean, blue "O" rising like a sun above a prairie…
