Advertisement

How Effective Have Donald Trump's and Ted Cruz's Campaign Ads Been?

Voter reactions a few days before Iowa

Donald Trump's support among blue collar voters doubles when Ted Cruz attacks him in ads, but those same attacks boost Cruz's support among middle-class men. And while Trump's ads don't…

This Ad Copywriter Is Raising Money to Run an Anti-Trump Attack Ad in New Hampshire

'The man is the epitome of bad advertising,' says Louis Wittig

Trump would date his daughter! Trump's son likes hunting! Trump says he could shoot a man and still win!  We're sick of seeing Trump in our Facebook feeds. Thankfully, we aren't alone: Louis Wittig,…

These Fake Local Grocery Ads Brilliantly Skewer Northern Canada's Surreal Food Prices

Driving home the crisis in Nunavut

If you want to pay $48 for a bag of flour, head to northern Canada. It might even come with the same cheesy smile that your local grocer promises in…

600 Fake Outdoor Ads in Paris Blast Corporate Sponsors of the COP21 Climate Talks

Brandalism stunt targets brands' hypocrisy

Couldn't make it to Dismaland before its rapid shut-down? That's OK. There's always Paris. Just in time for the COP21 Climate Conference, an organization called Brandalism has hijacked over 600 outdoor ad spaces in…

MassMutual Asks Gay Couples the Question They Haven't Been Posed: What's It Like to Be Married?

The answers will move you

The notion of marriage as a powerful covenant between two human beings shines through in "Vow to Protect," Mullen Lowe's new digital campaign for MassMutual. The initiative seeks to sell financial…

Why National CineMedia Is Saying 'No' to All Political Advertising

Keeping movie theaters free from negativity

As the 2016 presidential election cycle comes around, ad dollars will soon be flying, with spending on TV ads predicted to reach more than $4 billion. But National CineMedia is walking away…

How Data and Programmatic TV Will Dominate the 2016 Presidential Campaign

Analytics companies already optimizing ad buys

Already sick of hearing about data, the big buzzword during this year's upfronts? Bad news: The incessant upfront chatter was just the beginning, as data blending and programmatic TV buying…

No, Anthony Weiner Won't Be Fixing Other People's PR Nightmares

He'll advise MWW execs, but won't work directly with clients

Public relations firm MWW has gotten quite a bit of attention for choosing an unlikely name as its newest expert adviser: former Congressman Anthony Weiner. But while many have laughed at…

In New Campaign Store, Hillary Clinton Softens Image With Pantsuit T-Shirt

It's smart branding, but will it work?

Hillary Clinton is a well-known and self-described "pantsuit aficionado." Now, the former Secretary of State, currently campaigning to be the 2016 Democratic presidential nominee, is capitalizing on that sometimes-mocked sartorial…

Ted Cruz's Nomination Bid Begins With Web Domain Hijacking From the Left

Adversaries leverage TedCruzForAmerica.com and TedCruz.com

The political story of the day comes with a guerrilla marketing sidebar. As Ted Cruz, the U.S. Republican senator from Texas, formally announced today he's running for president in 2016, online…

Advertisement