Advertising & Branding


Packaged Goods

Ted Gets Dirty With Axe Hair Products in Seth MacFarlane Ads (NSFW)

Two unwholesome brands come together

Ted, the Seth MacFarlane movie, has been a monster at the box office. And Axe must be patting itself on the back—or perhaps running its hands through its silky-smooth hair—for…

Old Spice's Danger Zone Guy Still Indestructible

White-tux man gives off more whiffs of courage

The pretentiously suave mustachioed Old Spice guy in a white tux—who made his debut a while back in a crocodile- and piraña-infested ad for Danger Zone products outside the U.S.—returns…

Oreo Surprises 26 Million Facebook Fans With Gay Pride Post

Photo goes viral but also sparks backlash

Oreo is widely known to be one of the most successful brands on Facebook, but tonight the brand proved it could be one of the boldest, too. Around 8 p.m.…

Can You Design a Less Atrocious Label for Dr. Bronner's Soap?

It may be magic, but it's agony on the eyes

Dr. Bronner's soaps might be great, but their package design is so awful that it's almost become a badge of courage for the brand. The labels—whose content, not just design,…

Outdoor Ads for Axe Visible Only If You're Wearing Sunglasses

Plot of 'They Live' lives!

A new Australian campaign for Lynx/Axe's grody deodorant consists of LED screens that host raunchy videos which can be seen only with polarized sunglasses. Of course, the entire AdFreak staff…

Febreze Freshens Up Any Old Shipping Container That Smells Like Fish

Blindfolded people think they're at Grandma's

Febreze air fresheners can mask some serious odors—like that fishy old shipping-container smell you're always trying to get out of your carpet. Below, check out a case-study video in which…

Be a Mr. Clean 'Man Maid' for Your Wife This Mother's Day

Here's a nice little binding contract

Looking for a cheap Mother's Day gift that your wife will love? Mr. Clean has you covered with a binding contract you can sign to be a Man Maid. That's…

20 Best-Smelling Old Spice Commercials Ever

From Bruce to Isaiah, the brand's greatest viral hits

Wieden + Kennedy's Old Spice campaign offers an embarrassment of riches. Isaiah Mustafa filmed 186 videos in just three days in July 2010, as part of his personalized "responses" campaign,…

Burt's Bees Gets Nature to Sing in Earth Day Ad

Diego Stocco's organic orchestra

That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used…

Axe Now Repels Earth Women but Attracts Lady-Filled Meteors

Another rip in the space-time continuum

Axe's advertising is usually set in a parallel universe where its products exert a gravitational pull on beautiful women. While its English-language messaging from Bartle Bogle Hegarty moves closer to…