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Packaged Goods

Febreze Freshens Up Any Old Shipping Container That Smells Like Fish Blindfolded people think they're at Grandma's

Febreze air fresheners can mask some serious odors—like that fishy old shipping-container smell you're always trying to get out of your carpet. Below, check out a case-study video in which…

May 21, 2012, 2:55 PM EDT

Be a Mr. Clean 'Man Maid' for Your Wife This Mother's Day Here's a nice little binding contract

Looking for a cheap Mother's Day gift that your wife will love? Mr. Clean has you covered with a binding contract you can sign to be a Man Maid. That's…

May 10, 2012, 12:01 PM EDT

20 Best-Smelling Old Spice Commercials Ever From Bruce to Isaiah, the brand's greatest viral hits

Wieden + Kennedy's Old Spice campaign offers an embarrassment of riches. Isaiah Mustafa filmed 186 videos in just three days in July 2010, as part of his personalized "responses" campaign,…

April 24, 2012, 11:28 AM EDT

Burt's Bees Gets Nature to Sing in Earth Day Ad Diego Stocco's organic orchestra

That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used…

April 20, 2012, 4:09 PM EDT

Axe Now Repels Earth Women but Attracts Lady-Filled Meteors Another rip in the space-time continuum

Axe's advertising is usually set in a parallel universe where its products exert a gravitational pull on beautiful women. While its English-language messaging from Bartle Bogle Hegarty moves closer to…

April 3, 2012, 11:06 AM EDT

Finally, You Can Wipe Your Butt With a Twitter Feed Just $35 for four custom toilet-paper rolls

Twitter's on a roll, literally, thanks to some folks who've decided to improve the human race by printing tweets on toilet paper. Appropriately enough, the entrepreneurs are from Australia, the…

March 30, 2012, 9:27 AM EDT

Hitler Sells Shampoo in Turkish TV Commercial Spot pitches 'a real man's shampoo'

In the most bizarre ad fail of the year so far, Adolf Hitler takes a break from selling condoms to pitch shampoo in this TV spot, which is airing on…

March 26, 2012, 8:56 AM EDT

Kotex Makes Gifts for Women Based on Their Pinterest Boards Handmade presents themselves get pinned

For brands trying to get their heads around Pinterest, here's a clever engagement of the site's users by Kotex. For a Kotex campaign called "Woman's Inspiration Day," Israeli agency Smoyz…

March 23, 2012, 2:50 PM EDT

Huggies Flunks Dad Test, Alters Campaign We're not idiots, fathers tell Kimberly-Clark

Huggies has pulled ads from its Facebook page after folks got cranky over the Kimberly-Clark brand's "Dad Test" campaign. A rash of complaints slammed the work for depicting fathers as…

March 13, 2012, 9:32 AM EDT

Liquid-Plumr Double Impact Has Twice the Uncomfortable Innuendo Woman gets 'pipe flushed' by a pair of plumbers

Liquid-Plumr has a product called Double Impact. So, really, what choice did DDB in San Francisco have but to create the innuendo-stuffed spot below with a housewife who daydreams about…

February 22, 2012, 1:36 PM EST