Advertising & Branding


Packaged Goods

Terry Crews Makes Muscle Music (and You Can, Too) for Old Spice

Play around with interactive Vimeo clip

Terry Crews, the somewhat lesser known but infinitely louder and more muscle-y Old Spice guy, is back with a raucous new project for the men's care brand—Old Spice Muscle Music.…

Axe Gets Back to Being Axe in New Spot With Headless Pair of Breasts

Susan Glenn who?

For those who were concerned that Axe's "Susan Glenn" spot represented a concerted effort by the brand to renounce its moral turpitude and embrace a measure of sophistication, fear not:…

Brut Is So Manly, It May Cause Sudden Pregnancy

Is this fertile ground or a retread?

In a new spot from the Sigma Group, a guy prepping for a night out with his wife slaps each of his cheeks with Brut Splash-On. The wife in question,…

Hefty Bags Are Great for Containing Hostile Alien Lifeforms

Odd new spots from 'Napoleon Dynamite' director

Jared Hess, the director of Napoleon Dynamite, last seen making ads for the Utah State Fair that Utah ended up hating, is back with a new ad campaign via Euro…

Ted Gets Dirty With Axe Hair Products in Seth MacFarlane Ads (NSFW)

Two unwholesome brands come together

Ted, the Seth MacFarlane movie, has been a monster at the box office. And Axe must be patting itself on the back—or perhaps running its hands through its silky-smooth hair—for…

Old Spice's Danger Zone Guy Still Indestructible

White-tux man gives off more whiffs of courage

The pretentiously suave mustachioed Old Spice guy in a white tux—who made his debut a while back in a crocodile- and piraña-infested ad for Danger Zone products outside the U.S.—returns…

Oreo Surprises 26 Million Facebook Fans With Gay Pride Post

Photo goes viral but also sparks backlash

Oreo is widely known to be one of the most successful brands on Facebook, but tonight the brand proved it could be one of the boldest, too. Around 8 p.m.…

Can You Design a Less Atrocious Label for Dr. Bronner's Soap?

It may be magic, but it's agony on the eyes

Dr. Bronner's soaps might be great, but their package design is so awful that it's almost become a badge of courage for the brand. The labels—whose content, not just design,…

Outdoor Ads for Axe Visible Only If You're Wearing Sunglasses

Plot of 'They Live' lives!

A new Australian campaign for Lynx/Axe's grody deodorant consists of LED screens that host raunchy videos which can be seen only with polarized sunglasses. Of course, the entire AdFreak staff…

Febreze Freshens Up Any Old Shipping Container That Smells Like Fish

Blindfolded people think they're at Grandma's

Febreze air fresheners can mask some serious odors—like that fishy old shipping-container smell you're always trying to get out of your carpet. Below, check out a case-study video in which…