Advertising & Branding


Packaged Goods

Dove Hires Criminal Sketch Artist to Draw Women as They See Themselves and as Others See Them

Moving work by Ogilvy Brazil

Gil Zamora is an FBI-trained forensics artist with over 3,000 criminal sketches under his belt. Dove (through Unilever's U.K. office) and Ogilvy Brazil hired him to interview and draw seven…

Old Spice Cleans Up With Hilarious Parodies of '80s Soap Ads

W+K spots take odd turns

Few brands have mastered the marketing non sequitur quite as well as Old Spice, which just rolled out two new, fascinatingly bizarre ads for its Fiji Bar Soap. Parodying similar…

Use Dove's Shampoo for Men, and Don't Have the Lustrous Flowing Hair of a Woman

It's not a great look

This Brazilian ad by Ogilvy & Mather for Dove's Men + Care shampoo line puts the tropes of women's shampoo commercials in a new, and weird, context. Apparently, using women's…

Tide Wows With Commercial That Treats Dad Like a Normal Human

Hey look, a father who isn't a complete ass

Just watch this astounding Tide commercial from Saatchi & Saatchi in New York. It came out in January, so quietly that we didn't even notice it. And that's the beauty…

Old Spice's Mr. Wolfdog Is as Skilled as Any Living Creature at Making Banner Ads

He's done 20 more videos, too

It says something about banner ads that the best ones—with a few exceptions, like this and this—are the ones that are laughably, shareably bad. You've seen them. And now Old…

Old Spice's New Marketing Chief Is Not Human, but Will Eat Humans

Selling deodorant is a blood sport

"Sometimes you gotta eat people, America. That's how business works." Old Spice has a charmingly roguish new executive director of marketing, who brings a uniquely authentic vision for selling Old…

ManHands Soaps Make Men Smell Like Bacon, Beer, Soil or Urinal Cake

Plus other, less appetizing scents

Every few years, someone puts out gimmicky "man-friendly" versions of equally gimmicky girly products, and they always smell like farts or baseball gloves or something. A few years ago it…

Brut Tries to Get Guys to Quit Facebook With 'Mantervention' App

Social media isn't manly

Since I'm always game for letting the Internet reinforce gender stereotypes for me, I sat through Brut's Mantervention, a Facebook app in which some guy with George Michael stubble lectures…

Old Spice Throws an Incomplete Pass to Greg Jennings

Spot with Green Bay Packers star fails to connect

Old Spice's first ad with Green Bay Packers star Greg Jennings tries hard to replicate the inspired, random weirdness of the brand's work with Isaiah Mustafa and Terry Crews. Alas,…

Terry Crews Makes Muscle Music (and You Can, Too) for Old Spice

Play around with interactive Vimeo clip

Terry Crews, the somewhat lesser known but infinitely louder and more muscle-y Old Spice guy, is back with a raucous new project for the men's care brand—Old Spice Muscle Music.…