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Advertising & Branding

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Packaged Goods

Hello, English Ladies. Isaiah Mustafa Returns for Old Spice in the U.K.

Hunt for 'the great British gentleman'

If you've been unable to sleep since the Old Spice guy faded from the spotlight, or suffered from nightmares that he was permanently relegated to playing a lesser version of…

Amazing Pantene Ad Defiantly Tackles How Women in the Workplace Are Labeled

It's a mad world

Pantene Philippines has launched a powerful campaign pointing out how identical behavior often earns men and women different labels in the workplace. In this spot by BBDO Guerrero in Manila, a…

Burt's Bees Stages Classic Works of Literature in Six-Second Vines

Minus a few plot points

Burt's Bees doesn't exactly balm in its debut on Vine, but the effort isn't da balm, either. The brand riffs on classic literature in animated "adaptations" of 20,000 Leagues Under the…

Think Dirty App Scans Your Personal Care Products Looking for Toxins

Teaming with Breast Cancer Fund at launch

You may know what you're putting in your body, but do you know what you're putting on it? A new app called Think Dirty is here to help. Available for free…

Huggies Makes Pregnancy Belt for Men So They Can Feel Their Baby Kicking

Moms no longer have all the fun

Huggies and Ogilvy & Mather Argentina made a belt for men that allows them to feel their unborn baby's kicks. The belt is synced up with the real-time movements of…

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone

Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products

Quite the first impression

'Tis the season for male-grooming brand extensions. Old Spice introduced its shaving gel last week. And now, Axe has updated its range of hair products for men. It's advertising them…

Huggies App Sends You a Tweet Whenever Your Kid Pees in His Diaper

Parenting awards await

Today in useless marketing-driven product innovations, we have Huggies TweetPee, a little sensor dreamed up by Ogilvy Brazil that affixes to your baby's diaper, syncs with an app and tweets…

'Baby Got Back' Is Back Again, This Time in a Charmin Commercial

Brand enjoys the go, and big butts

In the annals of advertising, there are some songs we just keep coming back to. "Baby Got Back" is one of them. From hawking Burger King's SpongeBob meal to bustin'…

Old Spice Rolls Out World's First Scratch-and-Sniff Banner Ad

Click to smell the Internet

More goofiness from Old Spice and Wieden + Kennedy—a scratch-and-sniff banner ad, which of course they're calling the world's first. It's running over on The Onion's sports section. Clicking on…

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