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Packaged Goods

Pot Noodle Smashes Your Gender Stereotypes with This Unexpected Boxing Story

Inspiration meets humor

Pot Noodle is about to destroy your gender sterotypes, and you're going to love it. In fact, you'll want to watch it twice. The "You Can Make It" spot plays on…

This Interactive Coke Ad in a Subway Station Winks and Smiles When You Do

Facial recognition meets bottlecap emojis

Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard. A digital ad housed in a…

Moleskine Celebrates Coke's 100th Anniversary with Beautifully Designed Notebooks

Need one with its own straw? You're in luck!

Moleskine, the makers of those sleek black journals that every aspiring poet in America seems to own, is doing its part to revel in Coca-Cola's centennial glory with limited-edition notebooks…

Fat- and Period-Shaming Collide in Easily the Year's Most Offensive Ad Aimed at Women

Got that 'jam donut' feeling?

Fat-shaming and period-shaming in a single commercial? J. Walter Thompson Melbourne has managed it, with predictably bad results, in this spot for Unicharm's SOFY BeFresh Pads. The ad is titled…

Older Women Tell Younger Ones How to Live a Life Without Regret in Lovely Skincare Ad

Sanctuary Spa's relaxing stand against burnout

Sanctuary Spa, a skincare brand in the U.K., conducted a survey that found a disturbing 40 percent of women feel ready to burn out at any moment. Maybe it's because 70…

A Breakfast Cereal Mascot in Drag Has Stolen the Heart of Newly Single Kermit the Frog

How quickly time heals

In the Israeli ad below, created by BBR Saatchi & Saatchi, Kermit the Frog sings a swinging love missive to Denis(e), the mascot for Unilever's Branflakes cereal. Branflakes is targeted to…

Ren & Stimpy Co-Creator Is Now Making Talking-Meat Cartoons for a Midwestern Grocer

The only Log here is made of wurst

If you can't find an immediate connection between St. Louis-based cured-meat maker Volpi Foods and Emmy-winning cartoonist Bob Camp, you're not alone. But if a century-old food company wants to…

When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?

Spot has tested in Canada

After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year. The packaged goods giant reiterated that position…

Two Men Dressed as Turds Emerge From Butt to Tell You About Dude Wipes

Booming category's dirty work

UPDATE: A lawyer for Rob Dyrdek, who stars in the video below with Christopher "Big Black" Boykin, says it was made for Dyrdek's MTV show Fantasy Factory and was never…

Clothing Crackles With the Meaning of Life in These Excellent European Fabric Softener Ads

Love your laundry

Kudos to Procter & Gamble brand Lenor (known in the U.S. as Downy) for managing to eroticize fabric softener in surprisingly poetic fashion. Each of these four long-form ads from Grey…

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