Advertising & Branding


Packaged Goods

Peter Mayer Advertising Infuses New Orleans Flavor in National Campaigns

Family-run agency even helps brands break world records

Specs Who (l.) president Mark Mayer; CCO Josh Mayer What Full-service advertising agency Where New Orleans Just like its clients, Peter Mayer Advertising has its roots firmly planted in the culture and history of…

The Tall, Cold Tale of the Big Gulp

Thanks to 7-Eleven, large will never be the same

The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In…

Ad of the Day: Old Spice Walks on the Wild Side in an Outdoorsy New Campaign

Just spray for a crazy outdoor adventure

Anything can happen when you're out and about in the wilderness. And these new Old Spice ads prove it.  The latest kooky campaign from Old Spice, courtesy of Wieden + Kennedy,…

Pepsi's Super Bowl Sponsorship Paid Off Where It Counts—in Store Aisles

Instantly's research shows the power of physical display

You pride yourself on independent thinking—heck, let's say you even have a master's degree in philosophy. But just like any American, you were shopping last weekend for potato chips in…

Here's to a Retail Future Where You Don't Look Like an Idiot in Wearable Tech

JCPenney director says gadgets may become fashionable (eventually)

Taking a quick break from the annual Omnicom Media Group opening night CES party at the Hyde Bellagio club in Las Vegas, Sean Ryan, director, social and mobile at JCPenney, spoke…

The Myths and Mysteries of Apple's Apple

How a piece of fruit with a bite mark became the world's most famous logo

Earlier in December, conservative commentator Glenn Beck raised eyebrows when he managed to link Apple's famous logo to, among other things, Nazis, homosexuality and Benedict Cumberbatch. Beck had been sent…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

This New Year's, Raise a Toast to the Strong-Willed Widow Who Reinvented Champagne

Veuve Clicquot made bubbly what it is today

Tragic deaths generally aren't good for business, with the notable exception of Veuve Clicquot. It was 1805, and Francois Clicquot, the owner of a failing vineyard in Reims, France, was…

The Biggest Risks to Men’s Weight Loss Resolutions: Booze and Binge-Watching TV

They gave up fast food years ago

Eating better and losing weight are consistently among the top New Year's resolutions for a reason—in a society awash in the temptations of food, drink and streaming video, they've become…

5 Instagram Food Photographers Who Keep Fans and Brands Hungry for More

Getting shoppers to bite

Marketers hope they can make consumers hungry for their products from Instagram posts. And it's not just food brands getting in on the action—online services and retailers like Expedia and…