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Packaged Goods

Fox Sells Out the Super Bowl In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

December 4, 2013, 1:11 PM EST

Domino Sugar Is Rolling Out Some Sweet New Packaging Offering a higher-quality image than the no-name competition

Conventional wisdom holds that it’s a good thing when a brand’s been around for a century or two. And if you’re Domino Sugar—which built its first refinery in New York…

November 17, 2013, 9:49 PM EST

How Luvs Unites Mothers by Comically Dividing Them Year two of Saatchi's campaign

IDEA: Motherhood is tough, but that first kid makes you an expert. And experts are more likely to choose Luvs. That's the claim, backed by research, made in Saatchi &…

November 4, 2013, 10:00 PM EST

How to Get Americans to Think of Yogurt Beyond Breakfast A chat with Chobani’s chief marketing and brand officer

Specs Who Peter McGuinness Age 43 New gig Chief marketing and brand officer, Chobani Old gig President, chief executive officer, DDB, Chicago You spent 22 years working for agencies. Why did you move to the…

November 3, 2013, 9:55 PM EST

Martha Stewart Living Omnimedia Names New CEO Daniel Dienst tapped to turn around lifestyle company

Martha Stewart Living Omnimedia has named Daniel Dienst as its new chief executive in the company’s third CEO change in less than three years. Dienst recently joined the MSLO board, but…

October 28, 2013, 9:48 AM EDT

The Studio Behind Chipotle's Smash Hit 'The Scarecrow' Moonbot studios can bring almost anything to life

Specs Who (From left) Lampton Enochs, managing partner; Brandon Oldenburg, creative partner; and William Joyce, creative partner What Production and animation studio Where Headquartered in Shreveport, La. Moonbot Studios tells a good story—no matter…

October 24, 2013, 6:49 AM EDT

Burt's Bees Stages Classic Works of Literature in Six-Second Vines Minus a few plot points

Burt's Bees doesn't exactly balm in its debut on Vine, but the effort isn't da balm, either. The brand riffs on classic literature in animated "adaptations" of 20,000 Leagues Under the…

October 9, 2013, 2:18 PM EDT

Think Dirty App Scans Your Personal Care Products Looking for Toxins Teaming with Breast Cancer Fund at launch

You may know what you're putting in your body, but do you know what you're putting on it? A new app called Think Dirty is here to help. Available for free…

October 1, 2013, 3:32 PM EDT

Grumpy Cat and Friskies Shake Paws in Endorsement Deal Web sensation is a rising 'spokescat'

Don't smile, Grumpy Cat, or else risk losing your new endorsement deal with Friskies. That's correct—the cat food maker has inked a "spokescat" agreement with the frowny feline that's become a…

September 18, 2013, 11:31 AM EDT

Allure Upgrades Its Best of Beauty Pop-Up Shop Consumers can buy products faster now

In the latest example of a magazine trying to tap into e-commerce, Condé Nast's Allure is adding features to its Best of Beauty online pop-up shop to smooth the path…

September 9, 2013, 7:37 AM EDT

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