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Packaged Goods

Kicking the Figs out of Fig Newtons How Nabisco solved its fruit filling identity crisis

Did you know that Fig Newtons have been around for 123 years? Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two years.…

June 18, 2014, 7:57 PM EDT

Old Spice Scores With World Cup Ad Full of Screaming Terry Crews meets his double in Brazil

Old Spice scores another goal with Terry Crews, this time for the World Cup. The brand would like you to know it's now available in Brazil, and it's a good time…

June 18, 2014, 2:17 AM EDT

Marketers' New Tactics in the Food Label Wars Health takes a backseat

You’ll need a strong stomach to serve in this war, no matter which side you’re on. Few consumer conflicts have been more bitterly fought than the battle between the food and…

June 17, 2014, 6:18 AM EDT

Top Chefs and Caterers Use Pot as a Secret Ingredient Going beyond the brownie

Put down that pot brownie. In a bid to join the mainstreaming of marijuana, chefs and caterers are pairing cannabis with cuisine—not just to keep up with the times, but…

June 15, 2014, 7:38 PM EDT

Pampers Plans to Ramp Up Global Unicef Campaign With ‘Always On’ Digital Approach Continues focus on social video

Pampers' partnership with Unicef to build awareness around maternal and newborn tetanus vaccines has grown significantly since its inception in 2006. Adweek chatted earlier this week with Procter & Gamble's Nada…

June 6, 2014, 6:27 PM EDT

Brands Take Aim at Hispanic World Cup Fans Univision wins as digital ad spend doubles

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers…

June 3, 2014, 5:59 AM EDT

New UPS Campaigns Deliver Without the Truck Focusing on logistics, brand targets millennial movers and shakers

Just in case you have ever wondered, United Parcel Service has 96,361 trucks. If you live in any of the 175 countries that UPS services, you’ve seen them: They’re big,…

May 28, 2014, 9:29 PM EDT

Oreo Boosts App Engagement With Movie-Themed Content Claims 4 million downloads

As part of inking its first global movie marketing deal with Paramount Pictures, Oreo is extending the reach of its mobile app with themed content. The Mondelez-owned cookie brand’s app update…

May 21, 2014, 5:08 PM EDT

What's Slaying the All-American Burger? After 5 years of steady growth, chicken comes home to roost

Could the hamburger, the long-reigning, all-American favorite, finally be toast? Beef burgers made their name as a workingman’s meal during the Great Depression—before evolving into the symbol of American corporatism and…

May 18, 2014, 8:43 PM EDT

Ad of the Day: Axe Helps a Guy Get the Girl He's Chased for All of Human History He smells better now

Axe is growing up. Well, sort of. In an attempt to shed its image as the preferred scent of horny, pubescent boys, the Unilever brand has been moving away from its…

April 22, 2014, 2:36 PM EDT

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