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Advertising & Branding

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Packaged Goods

How Campbell’s Tomato Soup Became a Legend in a Can Warhol painted it, and 2 billion of us still eat it

Next time you open a can of Campbell’s—and, each year, over 2 billion of us do—say “Bon appétit” (yes, instead of “Mmm mmm good,” which is trademarked). After all, it…

September 15, 2014, 10:45 PM EDT

6 of the Top 10 Brand Posts on Facebook Are About Sports ESPN, Budweiser, CBS Sports are big winners so far this year

While Facebook’s controversial algorithm changes late last year have given marketers migraines, a few heavy hitters have powered through and scored huge numbers. Social vendor Shareablee reeled in stats for the…

September 15, 2014, 10:29 PM EDT

Editors Pan Fashion Week’s Smorgasbord of Sponsorships Is the brand boom a bust?

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for…

September 15, 2014, 10:25 PM EDT

Will Social Media Swag Boost belVita Breakfast Biscuits? Mondelez and Droga5 launch Twitter campaign with free giveaways

Mondelez and creative shop Droga5 are launching a Twitter campaign today for belVita breakfast biscuits called “Morning Win Swag Shop.” The goal is to gain a foothold in the quick-breakfast market—a…

September 15, 2014, 8:00 AM EDT

Tumblr’s Top Draw as a Marketing Platform Is Its Wealthier User Base Ringing up revenue for retailers

Sure Tumblr has an artsy, hipster appeal, but its users are far from starving. In fact, and perhaps surprisingly, it caters to the wealthiest social media set of any of…

September 14, 2014, 7:29 PM EDT

Kotex Tells You to Be Gentle With Your Cat (What's Another Word for Cat?) Putting tape on them isn't very nice

Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won't stay in place and decides to adhere…

September 12, 2014, 2:05 PM EDT

Mentoring Is the Theme of Dove's New Campaign Features Stanford's football coach in a heavy social media push

Dove Men+Care’s new football-themed "Care Always Wins" campaign puts an equal emphasis on social media and traditional media as it targets youth football coaches who make a difference in their…

September 4, 2014, 10:57 AM EDT

The World Eats 3 Cans of Spam Every Second How the 77-year-old ‘miracle meat’ makes itself into a meal

London in late December 1942 wasn’t a very merry place. The blitz had dragged into its second year, damaging or destroying nearly a million buildings. Londoners slept in the Underground…

August 27, 2014, 8:54 PM EDT

P&G Wants to Shelve Up to 100 Brands Focuses instead on big sellers like Tide and Crest

Procter & Gamble, the largest packaged-goods player in the world, disclosed in an earnings call this morning that it will divest or shed 90 to 100 of its brands in…

August 1, 2014, 12:54 PM EDT

Johnson's Baby Is Sorry Not Sorry in Awkward Reply to Customer Concerns Here, these origami storks might help

We'll always listen and be here for you. Even when you're wrong. That's the somewhat odd message that Johnson's Baby offers consumers in this video emphasizing the Johnson & Johnson brand's…

July 30, 2014, 1:08 PM EDT

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