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Packaged Goods

Diet Dr Pepper's Lil' Sweet Is Back, and Sweet-Talking All Over Your House, in New Ads

Justin Guarini reprises his 'glam' role

Diet Dr Pepper's fabulously dressed miniature singing mascot is back for a second round of commercials ... and they're still pretty sweet.  Justin Guarini, best known as the runner-up in the…

Ad of the Day: Axe Gets Inclusive in a Remarkable Ad That's Really Pretty Magical

Brand tries a more grown-up take on masculinity

For years, the Axe brand was pretty one-dimensional. It appealed to bros with comical, hyperbolic ads about how Axe would turn them into chick magnets. In the past few years,…

Old Spice Has a New Spokesman, and He's Legendary in an Utterly Foolish Kind of Way

He's brave but stupid, just like you

Sweat. It's the reason men have never quite reached their full potential ... until now, Old Spice's latest campaign proclaims.  Its new line of body wash and antiperspirant comes with a…

KitKat Posted the Perfect Tweet in Response to One Direction Taking a Break

Make those chocolate sticks last

One Direction is going on hiatus beginning in March, and they apparently can't wait. Because this is Super-Bowl-blackout-level news, just waiting in the wings for an Oreo to own it, KitKat seized the…

'Forget Me,' Says Abby Wambach in This Emotional Farewell Ad From Gatorade

Soccer icon looks to the next generation

Retiring U.S. soccer legend Abby Wambach wants to be forgotten. A new ad from Gatorade features the 35-year-old clearing out her locker and delivering a pointed farewell message about relinquishing the…

Reese's Turned Gripes About Its Ugly Christmas Candy Into Funny Ads About Tree Shaming

How to turn the tide

For those who've noticed Reese's building on its Halloween dominance by making uniquely shaped candies for other holidays, too, here's a little-known fact: It's been making Christmas tree-shaped peanut butter…

Coca-Cola's Ingenious Holiday Bottle Has a Label You Pull Into a Festive Bow

More inspired packaging from the brand

Can a classic drink be a gift in itself? Coca-Cola's new Christmas campaign in the U.K. includes "bow bottles"—1.75-liter containers with a label that transforms into a bow. And while lots…

Clorox Launches a Creative Agency Review After Nearly 20 Years With DDB

Account includes a variety of brands from Glad to Liquid Plumr

The Clorox brand has launched its first creative agency review in almost two decades. That means DDB risks losing the account that allowed it to return to San Francisco in…

Omnicom Will Launch Third Media Network With P&G Win

Carat keeps some business, as does SMG

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend. The major winner for P&G's North American…

Quality Street Celebrates the Holidays With the Most Epic Littering You've Ever Seen

And you thought snowflakes were special

Around the holidays, one item you'll find in a British home is a Quality Street tin, packed with chocolates whose flavors vary by wrapper color. The appearance of the tin—developed…

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