Advertising & Branding


Packaged Goods

Here's to a Retail Future Where You Don't Look Like an Idiot in Wearable Tech

JCPenney director says gadgets may become fashionable (eventually)

Taking a quick break from the annual Omnicom Media Group opening night CES party at the Hyde Bellagio club in Las Vegas, Sean Ryan, director, social and mobile at JCPenney, spoke…

The Myths and Mysteries of Apple's Apple

How a piece of fruit with a bite mark became the world's most famous logo

Earlier in December, conservative commentator Glenn Beck raised eyebrows when he managed to link Apple's famous logo to, among other things, Nazis, homosexuality and Benedict Cumberbatch. Beck had been sent…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

This New Year's, Raise a Toast to the Strong-Willed Widow Who Reinvented Champagne

Veuve Clicquot made bubbly what it is today

Tragic deaths generally aren't good for business, with the notable exception of Veuve Clicquot. It was 1805, and Francois Clicquot, the owner of a failing vineyard in Reims, France, was…

The Biggest Risks to Men’s Weight Loss Resolutions: Booze and Binge-Watching TV

They gave up fast food years ago

Eating better and losing weight are consistently among the top New Year's resolutions for a reason—in a society awash in the temptations of food, drink and streaming video, they've become…

5 Instagram Food Photographers Who Keep Fans and Brands Hungry for More

Getting shoppers to bite

Marketers hope they can make consumers hungry for their products from Instagram posts. And it's not just food brands getting in on the action—online services and retailers like Expedia and…

Chances Are, the Clothes You're Wearing Right Now Have Been Washed in Tide

How the detergent has reigned for 68 years

Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that…

The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real

Inside Newcastle and Droga5's ambushing of the Super Bowl

Technically speaking, the best ad of 2014 didn’t exist. Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle…

Ad of the Day: Fathers Are Thrilled Their Boys Are Men in Old Spice's 'Dadsong'

The moms, of course, are still weeping

Distraught mothers became psychotic stalkers in Old Spice's epic "Momsong" musical, following their sons around and weeping about how they've grown into men too soon, thanks to the brand's female-luring…

What Do So Many Celebrities See in Ray-Ban's Wayfarer Sunglasses?

From James Dean to James Franco

Style and color are very important when it comes to sunglasses, but as any fashionista—or just anyone who lives in L.A.—will tell you, no frames get hot until celebrities put…