Advertisement

Advertising & Branding

:

Packaged Goods

Quilted Northern Helps You Forget Your Bathroom Experience, but Not Everyone Is So Lucky

Droga5's quirky new campaign

No one wants to dwell on time spent in the bathroom, and toilet paper that's done its job well is easily—and best—forgotten. But Quilted Northern, a brand forever condemned to bathroom…

Ad of the Day: Minute Maid Shows What Children Really Think of Their Parents

And it's not what you think

Most parents underestimate their parenting skills, at least compared to how their kids view them. That's the premise of Minute Maid's new "Doin' Good" campaign, breaking today. The four-minute video from…

Ad of the Day: Hefty Cups Turn Ordinary Moms Into Slang-Spewing Party Animals

Havas Worldwide on fleek

They may have played beer pong with red Solo cups in 1999, but moms have upgraded to crack-resistant party cups in Hefty's sharp and funny new campaign by Havas Worldwide…

Ad of the Day: Dirty Dishes Don't Have to Rule Your Life in These Delightful Ads for Soap

W+K brings another mundane product heroically to life

Modern life is riddled with dirty dishes, and Finish wants to help. A new 40-second, rapid-fire ad created by Wieden + Kennedy London for the dishwasher soap (owned by Reckitt Benckiser)…

How Starving Artists, Students and Strivers Made Cup Noodles Great

The 3-minute meal that’s been eaten 30 billion times

See if you can identify the product associated with the following directions: "Pull back lid. Fill with boiling water. Let stand for three minutes. Stir well and enjoy." Well, you either…

VIA Agency's Jam Sessions Inspire the Creative Spirit

Using playtime to foster better work

Specs Who From left: John Coleman, founder, CEO; David Burfeind, chief knowledge officer; Leeann Leahy, president; Greg Smith, CCO What Full-service ad agency Where Portland, Maine The VIA Agency built a business by thinking…

This Chicago Shop Barters for Stakes in Small Brands, Gaining Business Smarts

But Schafer Condon Carter also loves making ads for the Cubs

Specs Who Managing partner, president David Selby (l.) and founding partner, CEO Tim Condon, with visiting pooch Charlie What Full-service agency Where Chicago Beyond creating ads for the likes of Land O'Lakes, ConAgra Foods…

Converse’s Street-Style Campaign Shows How People Rock Their Chucks Around the World

Lived-in looks from Tokyo to São Paulo

Converse's Chuck Taylor, the stitched-canvas, rubber-toed basketball shoe, is somehow at home everywhere from magazine spreads to mosh pits. So it's no surprise that celebrities from Andy Warhol to George…

Cottonelle Wants You to 'Go Commando' With a Butt So Clean It Doesn't Need Undies

Also, don't throw your panties at New Kids on the Block

Cottonelle wants you to "go commando." That's right, the toilet paper brand says you should walk around without underwear because its CleanRipple texture imparts a superior clean. In fact, they've hired…

Reebok Is Quietly Emerging as a Challenger Brand to Contend With

Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

Advertisement