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Packaged Goods

The Studio Behind Chipotle's Smash Hit 'The Scarecrow' Moonbot studios can bring almost anything to life

Specs Who (From left) Lampton Enochs, managing partner; Brandon Oldenburg, creative partner; and William Joyce, creative partner What Production and animation studio Where Headquartered in Shreveport, La. Moonbot Studios tells a good story—no matter…

October 24, 2013, 6:49 AM EDT

Burt's Bees Stages Classic Works of Literature in Six-Second Vines Minus a few plot points

Burt's Bees doesn't exactly balm in its debut on Vine, but the effort isn't da balm, either. The brand riffs on classic literature in animated "adaptations" of 20,000 Leagues Under the…

October 9, 2013, 2:18 PM EDT

Think Dirty App Scans Your Personal Care Products Looking for Toxins Teaming with Breast Cancer Fund at launch

You may know what you're putting in your body, but do you know what you're putting on it? A new app called Think Dirty is here to help. Available for free…

October 1, 2013, 3:32 PM EDT

Grumpy Cat and Friskies Shake Paws in Endorsement Deal Web sensation is a rising 'spokescat'

Don't smile, Grumpy Cat, or else risk losing your new endorsement deal with Friskies. That's correct—the cat food maker has inked a "spokescat" agreement with the frowny feline that's become a…

September 18, 2013, 11:31 AM EDT

Allure Upgrades Its Best of Beauty Pop-Up Shop Consumers can buy products faster now

In the latest example of a magazine trying to tap into e-commerce, Condé Nast's Allure is adding features to its Best of Beauty online pop-up shop to smooth the path…

September 9, 2013, 7:37 AM EDT

Pepsi, GM Bail on Fox's X Factor Honda, P&G sign on for season 3

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around…

September 6, 2013, 2:33 PM EDT

Building a Nationally Renowned Brand Without Selling Your Soul Honest Tea co-founder Seth Goldman

From organic ingredients to guerrilla marketing, Honest Tea is the poster child for doing business differently. So it’s not entirely surprising that when company co-founders Seth Goldman and Barry Nalebuff…

August 7, 2013, 6:35 AM EDT

Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

Ad of the Day: Liquid-Plumr Gives Housewives More Erotic Cleaning Fantasies 'When you need it now'

Clogged drains are gross. Just think about the combination of things that go into rendering your tub drain completely nonfunctional: enough hair to knit a child's sweater, some soap scum,…

July 25, 2013, 2:39 PM EDT

Discovery Communications Concludes Its Upfront Business Programmer achieves 5% lift in dollar volume

Six weeks after securing its first commitments from advertisers for the coming TV season, Discovery Communications has put a bow on the 2013-14 upfront bazaar. According to media buyers, the Discovery…

July 24, 2013, 8:29 PM EDT

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