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Advertising & Branding

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Packaged Goods

Reese's Turned Gripes About Its Ugly Christmas Candy Into Funny Ads About Tree Shaming

How to turn the tide

For those who've noticed Reese's building on its Halloween dominance by making uniquely shaped candies for other holidays, too, here's a little-known fact: It's been making Christmas tree-shaped peanut butter…

Coca-Cola's Ingenious Holiday Bottle Has a Label You Pull Into a Festive Bow

More inspired packaging from the brand

Can a classic drink be a gift in itself? Coca-Cola's new Christmas campaign in the U.K. includes "bow bottles"—1.75-liter containers with a label that transforms into a bow. And while lots…

Clorox Launches a Creative Agency Review After Nearly 20 Years With DDB

Account includes a variety of brands from Glad to Liquid Plumr

The Clorox brand has launched its first creative agency review in almost two decades. That means DDB risks losing the account that allowed it to return to San Francisco in…

Omnicom Will Launch Third Media Network With P&G Win

Carat keeps some business, as does SMG

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend. The major winner for P&G's North American…

Quality Street Celebrates the Holidays With the Most Epic Littering You've Ever Seen

And you thought snowflakes were special

Around the holidays, one item you'll find in a British home is a Quality Street tin, packed with chocolates whose flavors vary by wrapper color. The appearance of the tin—developed…

Durex Is Lobbying Very Hard Indeed for a Condom Emoji

To promote safe sex (and safe sext)

In anticipation of World AIDS Day on Dec. 1, and based on the frightening revelation that 80 percent of 18- to 25-year-olds use emojis for basic communication, Durex is demanding…

This Emotional Ad About Grandparents Raising Their Grandchild Is for What, Now?

Be soft, be strong, like...

There are still a solid six weeks left in 2015, but this ad is a strong contender for the most uplifting, then perplexing, commercial of the year. It features an older…

Air Wick Captures the Scents of Individual Homes for the Seniors Who Are Leaving Them

The nose knows its roses

Here are a few fun facts about our sense of smell: The human nose can detect at least 1 trillion distinct scents. Among the most pleasant are vanilla, citrus, cinnamon,…

Lammily, the Realistically Proportioned Doll, Gets Her Period … and a Strange Ad to Match

Cue the rapping parents

"The doll comes with pads? That's so weird." That's the opinion of the dad in the ad below, who likely echoes the view many parents will have when they hear that…

General Mills Will Introduce Gluten-Free Cheerios on the Emmys With This Very Sweet Ad

The product's story, from R&D to marketing

In early July, Cheerios started shipping gluten-free versions of five products. Now, the cereal brand has released an emotionally rich new ad from Saatchi & Saatchi, telling the story of…

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