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Packaged Goods

Terry Crews Can Shave Anything With His Old Spice Razor, Including Tiny Terry Crews Spokes-screamer returns to launch new line

It's been almost a year since we've seen Terry Crews psychotically scream his way through an Old Spice sales pitch. So, to make up for lost time, we get twice…

March 17, 2014, 9:49 AM EDT

Mondelez Exec Takes Us Inside the Oreo Cookie Machine B. Bonin Bough talks about food and technology at SXSW

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time…

March 11, 2014, 9:26 PM EDT

Endless Winter Isn't So Bad If You're Doing Outdoor Ads for Dandruff Shampoo Selsun Blue lets it snow in Montreal

Montreal agency lg2 found a goofy but practical use for all the snow this winter—it made it look like dandruff gone berkserk on outdoor ads for Selsun Blue. Pity the…

March 3, 2014, 11:36 AM EST

This Is How Men Grocery Shop 65% say they’re open to trying new brands

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as…

February 25, 2014, 10:48 PM EST

The Voice Soars With Unilever Sponsorship NBC in the ‘Clear’ with shampoo brand deal

CeeLo Green may be flaking on The Voice, but a new sponsorship deal ensures that fans of NBC’s musical competition series won’t be left scratching their heads. As it prepares to…

February 24, 2014, 12:51 PM EST

Meet the Superhuman Moms in P&G's Stirring Ad for the 2014 Paralympics Raising 'the world's toughest kids'

Procter & Gamble's "Tough Love" ad, which celebrates the pride and determination of athletes and their moms ahead of next month's Paralympic Winter Games in Sochi, Russia, manages to play…

February 24, 2014, 11:14 AM EST

Old Spice-Styled Hair Can Play 29 Different Huey Lewis Songs on the Keyboard Any requests?

When you use Old Spice hair products, your hair is capable of anything. First, it leaps off your head—that's a given. Then, as we've seen, it either hits on women at…

February 19, 2014, 12:16 PM EST

Will Video Game-Toy Hybrids Save the Industry or Eat It? Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…

February 16, 2014, 11:11 PM EST

Unilever Looks to Marry In-Store Sampling With E-commerce Program targets Coastal.com and Beyond The Rack customers

Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce. For Tresemmé, Nexus, Dove Hair, Clear Dove's Men and…

February 5, 2014, 11:38 AM EST

Your Hair Can Now Leap Off Your Head and Hit on Women, Thanks to Old Spice Spots push new grooming line

Attention men: Want hair-care products that turn your hair into a sentient toupee capable of the most charming antics? No? Really, it's better that it sounds. It's great for when you're…

February 4, 2014, 10:03 AM EST

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