Packaged Goods | Adweek
Advertisement

Advertising & Branding

:

Packaged Goods

Most Inclusive Ad Ever? Swiffer Spot Stars Interracial Family, and Dad's an Amputee Plus, he cleans the house!

Here's a feel-good moment from Swiffer. A new ad for the brand stars an interracial family, which deserves some credit, if lamentably, in light of the idiotic controversy around last…

January 21, 2014, 12:43 PM EST

Ad of the Day: P&G Has a Winner With Latest Big Tearjerker Spot for Moms W+K, Lance Acord ad is tied to the Sochi Olympics

While most of the ad industry is busy buzzing about Super Bowl XLVIII, let's not forget that other massive sporting event (i.e., branding opportunity) on the horizon: the 2014 Winter…

January 7, 2014, 12:58 PM EST

Ad of the Day: Old Spice Sprays Boys Into Men, and Moms Lose Their Minds W+K's creepy-crazy musicals

Old Spice appears to be gunning directly for Axe with a new line of refresh body sprays, two new spray scents—with the explosively awesome names of Bearglove and Lionpride—and some…

January 6, 2014, 9:43 AM EST

Hello, English Ladies. Isaiah Mustafa Returns for Old Spice in the U.K. Hunt for 'the great British gentleman'

If you've been unable to sleep since the Old Spice guy faded from the spotlight, or suffered from nightmares that he was permanently relegated to playing a lesser version of…

December 11, 2013, 11:06 AM EST

Amazing Pantene Ad Defiantly Tackles How Women in the Workplace Are Labeled It's a mad world

Pantene Philippines has launched a powerful campaign pointing out how identical behavior often earns men and women different labels in the workplace. In this spot by BBDO Guerrero in Manila, a…

December 9, 2013, 10:06 AM EST

Fox Sells Out the Super Bowl In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

December 4, 2013, 1:11 PM EST

Domino Sugar Is Rolling Out Some Sweet New Packaging Offering a higher-quality image than the no-name competition

Conventional wisdom holds that it’s a good thing when a brand’s been around for a century or two. And if you’re Domino Sugar—which built its first refinery in New York…

November 17, 2013, 9:49 PM EST

How Luvs Unites Mothers by Comically Dividing Them Year two of Saatchi's campaign

IDEA: Motherhood is tough, but that first kid makes you an expert. And experts are more likely to choose Luvs. That's the claim, backed by research, made in Saatchi &…

November 4, 2013, 10:00 PM EST

How to Get Americans to Think of Yogurt Beyond Breakfast A chat with Chobani’s chief marketing and brand officer

Specs Who Peter McGuinness Age 43 New gig Chief marketing and brand officer, Chobani Old gig President, chief executive officer, DDB, Chicago You spent 22 years working for agencies. Why did you move to the…

November 3, 2013, 9:55 PM EST

Martha Stewart Living Omnimedia Names New CEO Daniel Dienst tapped to turn around lifestyle company

Martha Stewart Living Omnimedia has named Daniel Dienst as its new chief executive in the company’s third CEO change in less than three years. Dienst recently joined the MSLO board, but…

October 28, 2013, 9:48 AM EDT

Advertisement