Advertising & Branding


Packaged Goods

Ad of the Day: Girls Are Unstoppable in Next Phase of Always 'Like a Girl' Campaign

They smash their limitations in latest Leo Burnett spot

Last summer, Procter & Gamble's Always scored a big hit with its stereotype-crushing "Like a Girl" ad, which then got a slot on the Super Bowl. Now, the feminine products…

'Holiday's Over' for Germs in These Awesomely Gross Ads for a Unilever Cleaning Brand

Great illustrations from Bangkok's Illusion and DLKW Lowe

Attention, germaphobes. Here are your worst nightmares realized. Unilver cleaning brand Domestos is out with three new print and poster ads in the U.K. that vividly imagine microorganisms as gross cartoons…

Angel Soft Wishes Single Moms a Happy Father's Day in Unique Take on the Holiday

A twist on familiar clichés

Adult children raised by single mothers wish their moms a happy Father's Day in this intriguing, unconventional take on the holiday by Deutsch LA for Georgia Pacific's Angel Soft bathroom…

Why Tabasco Is the Kick-Ass Condiment That's Been Making People Sweat for 147 Years

The little-known genesis of the secret sauce

The Civil War was one of the most devastating events in American history, but food scholars point to at least one good thing that came from it: It's why there's…

This Household Cleaning Brand Has the World's Most Immaculate Twitter Feed

Nothing but white space, with hidden notes

If you're a cleaning brand, you'd better have your house in order—which means making your social media feeds as spotless as possible. French brand Spontex has done just that on…

Mondelez Bets Big on E-Commerce With Shoppable Ads and 'Buy Now' Buttons

Amid doubts, CPG giant sees opportunity ahead

Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlier this year. Now,…

How David Maddocks Is Putting a Spring in Cole Haan’s Step

Converse marketing all-star updates a heritage brand

When Nike plunked down $305 million for a slightly down-at-the-heel Converse in 2003, it tasked David Maddocks with getting the brand back in the running. (He did, helping to increase…

Could 3-D Body Scanners Help You Find the Perfect Pair of Jeans?

Peer into the fitting room of the future

A couple of years ago, the apparel industry was abuzz about Me-Ality, a tech startup from Nova Scotia, Canada, with a radical proposition: If 3-D digital scanning booths could size…

Quilted Northern Helps You Forget Your Bathroom Experience, but Not Everyone Is So Lucky

Droga5's quirky new campaign

No one wants to dwell on time spent in the bathroom, and toilet paper that's done its job well is easily—and best—forgotten. But Quilted Northern, a brand forever condemned to bathroom…

Ad of the Day: Minute Maid Shows What Children Really Think of Their Parents

And it's not what you think

Most parents underestimate their parenting skills, at least compared to how their kids view them. That's the premise of Minute Maid's new "Doin' Good" campaign, breaking today. The four-minute video from…