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Advertising & Branding

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Packaged Goods

McDonald's Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets

Happy Goggles debut in Sweden in trial run

McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants…

Ad of the Day: A Father's Touching Apology to His Daughter Highlights the Struggles of Working Mothers

#ShareTheLoad earns praise from Facebook COO Sheryl Sandberg

A powerful new ad campaign from India focuses on one of the challenges faced by women around the world: balancing the demands of raising a family with maintaining a successful…

Didier Drogba and YouTuber Fun for Louis Star in KitKat's New Global Ads About Sustainability

Nestlé visits cocoa farmers in the Ivory Coast

Nestlé is touting KitKat's commitment to sustainable cocoa farming with a new series of ads set in the Ivory Coast (or Côte d'Ivoire)—starring Didier Drogba. The international soccer celebrity, who formerly…

DeAngelo Williams and Other NFL Stars Do Their Daughters' Hair in Charming Pantene Ads

P&G brand's fresh emotional chord

Three NFL stars play a new position—coiffeur—and attempt to give their young daughters hairdos in these charming spots by Grey for Procter & Gamble's Pantene.  The work extends the shampoo brand's…

Black Ops 3's 'Replacer' Takes Over for Celebrities in Their Instagram Pics

Peter Stormare will do anything so you can play the game

OK. Imagine you're Kyrie Irving, and you've got to indulge your obsession with Call of Duty: Black Ops 3 by playing the new DLC pack, Awakening, that dropped on Tuesday.…

Axe Is Bringing Its Great 'Find Your Magic' Commercial to the Super Bowl

Brand finds a bigger platform for its newly enlightened views

Axe has enjoyed such a positive reaction to its "Find Your Magic" campaign, launched earlier this month, that it's bringing a 30-second version of the anthem TV commercial to the…

Diet Dr Pepper's Lil' Sweet Is Back, and Sweet-Talking All Over Your House, in New Ads

Justin Guarini reprises his 'glam' role

Diet Dr Pepper's fabulously dressed miniature singing mascot is back for a second round of commercials ... and they're still pretty sweet.  Justin Guarini, best known as the runner-up in the…

Ad of the Day: Axe Gets Inclusive in a Remarkable Ad That's Really Pretty Magical

Brand tries a more grown-up take on masculinity

For years, the Axe brand was pretty one-dimensional. It appealed to bros with comical, hyperbolic ads about how Axe would turn them into chick magnets. In the past few years,…

Old Spice Has a New Spokesman, and He's Legendary in an Utterly Foolish Kind of Way

He's brave but stupid, just like you

Sweat. It's the reason men have never quite reached their full potential ... until now, Old Spice's latest campaign proclaims.  Its new line of body wash and antiperspirant comes with a…

KitKat Posted the Perfect Tweet in Response to One Direction Taking a Break

Make those chocolate sticks last

One Direction is going on hiatus beginning in March, and they apparently can't wait. Because this is Super-Bowl-blackout-level news, just waiting in the wings for an Oreo to own it, KitKat seized the…

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