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What Do So Many Celebrities See in Ray-Ban's Wayfarer Sunglasses?

From James Dean to James Franco

Style and color are very important when it comes to sunglasses, but as any fashionista—or just anyone who lives in L.A.—will tell you, no frames get hot until celebrities put…

Is Your Company’s Digital Transformation Really Happening?

Study shows a disconnect between perception and reality

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear…

Pepsi Max Did the One Halloween Prank That Was Pants-Crappingly Awesome

You like clowns, don't you?

Welp, it's basically Christmas now, but we've got one more Halloween ad to share with you. Yeah, it's November now, but this gem is still as fresh as that stash…

This Texas-Based Agency Sets Up Shop in a Bar

Proof Advertising remains rooted to Austin

Specs Who Executive creative director Craig Mikes (l.) and president Bryan Christian What Full-service agency Where Austin, Texas Some of Proof Advertising's most creative work takes place at Proof Annex, its bar running through…

Life After the Infamous ‘Saatchi 17’ Walkout

The Burns Group founder reinvents himself with help from 500,000 consumers

Specs: The Burns Group  Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim Wilday, partner What: Advertising agency Where: New York After spending a quarter of a century…

The Old Flame That Indiana Jones and Don Draper Have in Common

Zippo's windproof still knows how to light America's fire

Photo: Nick Ferrari Indiana Jones considered his a lucky charm. Ricky Ricardo pulled his out at the club. And Don Draper’s is key to the guy he really is. What is…

Why America Still Gets Fired Up Over Fiestaware

The colorful plate that shattered tradition

On a January day in 1936, The Homer Laughlin Co. set up its booth at a trade show in Pittsburgh, poised to introduce a new line of dinnerware. Laughlin had…

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game

A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

Saatchi’s New CEO Doesn’t Want to Pick Apart the Past

But Robert Senior faces issues that date back years

Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years. The churn in the…

Who Will Succeed the Millennials? Let’s Call Them the Post Generation

These consumers come of age after 9/11, Obama and the digital revolution

As someone who’s spent the past decade-plus studying and explaining millennials, I’m not about to abandon them just as they enter their peak earning and spending years. Illustration: Lindsey Balbierz But let’s…

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