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How a Topless Mermaid Made the Starbucks Cup an Icon She’s a little more modest today than in the ‘70s

Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you…

September 29, 2014, 12:07 AM EDT

One Push Notification Too Many Will Make Consumers Delete Your iBeacon App Message overload happens quickly

A new marketing menace is emerging with the explosion in iBeacon technology: message overload. Almost every retailer and brand is starting to test the new location-aware sensors known as beacons,…

September 29, 2014, 12:06 AM EDT

David Melançon's Splash of Color for Benjamin Moore 2014 Brand Genius winner for home

How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he…

September 29, 2014, 12:04 AM EDT

Canon's Michelle Fernandez Finds Hollywood's Future Talent 2014 Brand Genius winner for electronics

Last October, five relatively unknown filmmakers from around the country found themselves at a place they had probably only dreamed about—on the red carpet at New York’s Lincoln Center, sipping…

September 29, 2014, 12:03 AM EDT

Mark Crumpacker's Farm-Friendly Pitch for Chipotle 2014 Brand Genius winner for restaurants

For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food, was two minutes of…

September 29, 2014, 12:02 AM EDT

GoPro's Paul Crandell Turns Us All Into Thrill Seekers 2014 Brand Genius winner for tech

Before GoPro became a household name, the idea of a human being playing with wild African lions as if they were the cuddly Marmadukes of the desert would have probably…

September 28, 2014, 11:59 PM EDT

Bono Is a Superbrand Who Makes the World a Better Place U2 frontman is our 2014 Brand Visionary

All the world is Bono's stage. As frontman of U2, he is among the most successful rock musicians in history. As a businessman, he's been party to lucrative investments in fashionable…

September 28, 2014, 11:56 PM EDT

Adweek Toasts the Top Talent in Marketing Presenting the 25th annual Brand Genius Awards

Over the two-plus decades that Adweek has bestowed its Brand Genius Awards, building a successful brand has changed a lot. And not at all. Sure, the 10 master marketers in our…

September 28, 2014, 11:50 PM EDT

Gravity Award Winner: Nivea Sun Solar Ad Charger FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

September 22, 2014, 8:59 AM EDT

Food Porn Campaign Gives Applebee's a Social Lift User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

September 22, 2014, 7:45 AM EDT

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