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Advertising & Branding

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Packaged Goods

Cottonelle Wants You to 'Go Commando' With a Butt So Clean It Doesn't Need Undies

Also, don't throw your panties at New Kids on the Block

Cottonelle wants you to "go commando." That's right, the toilet paper brand says you should walk around without underwear because its CleanRipple texture imparts a superior clean. In fact, they've hired…

Pepsi Max Did the One Halloween Prank That Was Pants-Crappingly Awesome

You like clowns, don't you?

Welp, it's basically Christmas now, but we've got one more Halloween ad to share with you. Yeah, it's November now, but this gem is still as fresh as that stash…

Kotex Tells You to Be Gentle With Your Cat (What's Another Word for Cat?)

Putting tape on them isn't very nice

Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won't stay in place and decides to adhere…

Johnson's Baby Is Sorry Not Sorry in Awkward Reply to Customer Concerns

Here, these origami storks might help

We'll always listen and be here for you. Even when you're wrong. That's the somewhat odd message that Johnson's Baby offers consumers in this video emphasizing the Johnson & Johnson brand's…

Old Spice Scores With World Cup Ad Full of Screaming

Terry Crews meets his double in Brazil

Old Spice scores another goal with Terry Crews, this time for the World Cup. The brand would like you to know it's now available in Brazil, and it's a good time…

Terry Crews Can Shave Anything With His Old Spice Razor, Including Tiny Terry Crews

Spokes-screamer returns to launch new line

It's been almost a year since we've seen Terry Crews psychotically scream his way through an Old Spice sales pitch. So, to make up for lost time, we get twice…

Endless Winter Isn't So Bad If You're Doing Outdoor Ads for Dandruff Shampoo

Selsun Blue lets it snow in Montreal

Montreal agency lg2 found a goofy but practical use for all the snow this winter—it made it look like dandruff gone berkserk on outdoor ads for Selsun Blue. Pity the…

Meet the Superhuman Moms in P&G's Stirring Ad for the 2014 Paralympics

Raising 'the world's toughest kids'

Procter & Gamble's "Tough Love" ad, which celebrates the pride and determination of athletes and their moms ahead of next month's Paralympic Winter Games in Sochi, Russia, manages to play…

Old Spice-Styled Hair Can Play 29 Different Huey Lewis Songs on the Keyboard

Any requests?

When you use Old Spice hair products, your hair is capable of anything. First, it leaps off your head—that's a given. Then, as we've seen, it either hits on women at…

Your Hair Can Now Leap Off Your Head and Hit on Women, Thanks to Old Spice

Spots push new grooming line

Attention men: Want hair-care products that turn your hair into a sentient toupee capable of the most charming antics? No? Really, it's better that it sounds. It's great for when you're…

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