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Advertising & Branding

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Packaged Goods

Angel Soft Continues to Build Ads Around Quiet, Relatable Moments in People's Lives

Toilet paper brand's new 'Be soft. Be strong' spots

There's a grown man loitering outside the women's room, but he's no creep. He's a single dad waiting for his young daughter. And a few years later, that same guy…

Two Women Prep for a Pitch (and Some Casual Sexism) in Secret's Newest 'Stress Test'

'Who coded this?' 'We did.'

It's a new year! And Secret's "Stress Test" is back, this time with a scenario that's all too familiar for agencies, marketers and entrepreneurs. Two ads, directed by Gia Coppola at…

Harry's, the Shaving Brand, Tells Its Whole Unlikely Story in This Fun Long-Form Ad

Company tries TV for the first time

To tell the origin story of Harry's, the shaving subscription service, co-founders Jeff Raider and Andy Katz-Mayfield will show you their baby pictures and their boxer shorts. It's their way of…

Dollar Shave Club Goes for the Really (Really!) Big Laughs in Its Latest Ads

Brand's latest cutting humor

Hey, Dollar Shave Club, what's the big idea? In the brand's latest kooky commercials, razors grow to fantastic proportions. They're roughly the size of compact cars—and sold, appropriately enough, in automobile…

Duracell Saved a Lot of Tears by Delivering Free Batteries to Midwest Families on Christmas Eve

That drone might fly after all

It merits studying how many kids (and adults) cried this weekend because Santa forgot to pack batteries to go with the drone, or those creepy Hatchimals. We hate batteries. More than…

Ben & Jerry's Has an Achingly Sweet Message for Those Discouraged by the Election

Lemons got you down?

Many are looking for some sweetness today. Ben & Jerry's is pretty good at that.  Following the surprising—and for many, worrying—results of the U.S. presidential election, have a look at the…

This Coffee Is So Black, It's Being Marketed and Sold Through the Darknet

Chernyi Black is its own kind of drug

Need a fix? The darknet's got whatever you need. Even coffee. The Chernyi Cooperative is claiming the dubious title of "first legal product advertisement on the darknet." It's selling its Chernyi…

Von Miller Shows Off His Many Quirky Talents in His Debut as the Old Spice Guy

Can he handle the heat? No sweat!

Denver Broncos linebacker and Super Bowl 50 MVP Von Miller has some big cleats to fill as the latest Old Spice guy, following popular pitchmen Isaiah Mustafa and Terry Crews…

We Tested This South Park Fart-Smelling VR Device, and Now We Can Never Unsmell It

Buzzman subjects us to the Nosulus Rift

The inside of my nose smells like South Park, and I'm worried it will never go away. If you weren't following the Olympics—which saturated all media—too closely, by now you probably…

This Explosively Bizarre Ramen Ad Is Packed With a Japan's Worth of Viral References

Trends are fleeting. Instant noodles are forever

Taiyo Kikaku's Tokyo division made a video for Nissin Chikin ramen that appropriates a dizzying array of Japanese ad tropes. "SamuraiDroneCatIdolSuperhumanRubeGoldbergViewerWarningTooExplosiveHighSchoolGirl"—a breathless title that references all the stuff it plays with—is…

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