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Packaged Goods

Ben & Jerry's Has an Achingly Sweet Message for Those Discouraged by the Election

Lemons got you down?

Many are looking for some sweetness today. Ben & Jerry's is pretty good at that.  Following the surprising—and for many, worrying—results of the U.S. presidential election, have a look at the…

This Coffee Is So Black, It's Being Marketed and Sold Through the Darknet

Chernyi Black is its own kind of drug

Need a fix? The darknet's got whatever you need. Even coffee. The Chernyi Cooperative is claiming the dubious title of "first legal product advertisement on the darknet." It's selling its Chernyi…

Von Miller Shows Off His Many Quirky Talents in His Debut as the Old Spice Guy

Can he handle the heat? No sweat!

Denver Broncos linebacker and Super Bowl 50 MVP Von Miller has some big cleats to fill as the latest Old Spice guy, following popular pitchmen Isaiah Mustafa and Terry Crews…

We Tested This South Park Fart-Smelling VR Device, and Now We Can Never Unsmell It

Buzzman subjects us to the Nosulus Rift

The inside of my nose smells like South Park, and I'm worried it will never go away. If you weren't following the Olympics—which saturated all media—too closely, by now you probably…

This Explosively Bizarre Ramen Ad Is Packed With a Japan's Worth of Viral References

Trends are fleeting. Instant noodles are forever

Taiyo Kikaku's Tokyo division made a video for Nissin Chikin ramen that appropriates a dizzying array of Japanese ad tropes. "SamuraiDroneCatIdolSuperhumanRubeGoldbergViewerWarningTooExplosiveHighSchoolGirl"—a breathless title that references all the stuff it plays with—is…

Esports Team the Immortals Just Made an '80s-Style Dating Video ... for Underwear

MeUndies seizes a bare opportunity

MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals ... after discovering that one of its members doesn't own underwear. (Wait. We'll…

Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle School

And has a product-focused solution

Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex. Heading back to school is always an emotional time for kids, but…

See the Nivea Campaign That John Hegarty Called the Stupidest Thing He's Ever Seen

A robotic seagull that shits sunscreen on you at the beach

Ready for a sunscreen-shitting seagull? Sir John Hegarty, co-founder of Bartle Bogle Hegarty and all-around advertising legend, was jury president of the Titanium and Integrated Lions at Cannes this year. And…

Not Even Sex Can Get in the Way of People's Love for Cats, Says This Sheba Ad

Heeding the call of the wild

Cats have been known to wield an almost hypnotic power, controlling human behavior with a flick of the tail or the merest meow. Case in point—the feline fiend in "What Cats…

2 New Old Spice Guys Kick Off Hilariously Weird 'Smell 'Em Who's Boss' Campaign

Thomas Beaudoin and Alberto Cardenas join the W+K madness

After so many years of its signature quirky advertising, it's tempting to think of the Old Spice work as dated. But then "Rocket Car" plays for a full house at…

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