Packaged Goods | Adweek Packaged Goods | Adweek
Advertisement

Advertising & Branding

:

Packaged Goods

Johnson's Baby Is Sorry Not Sorry in Awkward Reply to Customer Concerns Here, these origami storks might help

We'll always listen and be here for you. Even when you're wrong. That's the somewhat odd message that Johnson's Baby offers consumers in this video emphasizing the Johnson & Johnson brand's…

July 30, 2014, 1:08 PM EDT

Old Spice Scores With World Cup Ad Full of Screaming Terry Crews meets his double in Brazil

Old Spice scores another goal with Terry Crews, this time for the World Cup. The brand would like you to know it's now available in Brazil, and it's a good time…

June 18, 2014, 2:17 AM EDT

Terry Crews Can Shave Anything With His Old Spice Razor, Including Tiny Terry Crews Spokes-screamer returns to launch new line

It's been almost a year since we've seen Terry Crews psychotically scream his way through an Old Spice sales pitch. So, to make up for lost time, we get twice…

March 17, 2014, 9:49 AM EDT

Endless Winter Isn't So Bad If You're Doing Outdoor Ads for Dandruff Shampoo Selsun Blue lets it snow in Montreal

Montreal agency lg2 found a goofy but practical use for all the snow this winter—it made it look like dandruff gone berkserk on outdoor ads for Selsun Blue. Pity the…

March 3, 2014, 11:36 AM EST

Meet the Superhuman Moms in P&G's Stirring Ad for the 2014 Paralympics Raising 'the world's toughest kids'

Procter & Gamble's "Tough Love" ad, which celebrates the pride and determination of athletes and their moms ahead of next month's Paralympic Winter Games in Sochi, Russia, manages to play…

February 24, 2014, 11:14 AM EST

Old Spice-Styled Hair Can Play 29 Different Huey Lewis Songs on the Keyboard Any requests?

When you use Old Spice hair products, your hair is capable of anything. First, it leaps off your head—that's a given. Then, as we've seen, it either hits on women at…

February 19, 2014, 12:16 PM EST

Your Hair Can Now Leap Off Your Head and Hit on Women, Thanks to Old Spice Spots push new grooming line

Attention men: Want hair-care products that turn your hair into a sentient toupee capable of the most charming antics? No? Really, it's better that it sounds. It's great for when you're…

February 4, 2014, 10:03 AM EST

Zevia Mimics Famous Apple Spots to Take on Aspertame-Flavored Drinks Soda brand's video-social play styled after "Mac vs. PC"

Zevia, a zero-calorie soda that uses natural ingredients, evidently wants to be the Apple of soft drinks. In a seven-video campaign launched over the weekend, the brand is casting itself…

January 27, 2014, 8:02 PM EST

Most Inclusive Ad Ever? Swiffer Spot Stars Interracial Family, and Dad's an Amputee Plus, he cleans the house!

Here's a feel-good moment from Swiffer. A new ad for the brand stars an interracial family, which deserves some credit, if lamentably, in light of the idiotic controversy around last…

January 21, 2014, 12:43 PM EST

Hello, English Ladies. Isaiah Mustafa Returns for Old Spice in the U.K. Hunt for 'the great British gentleman'

If you've been unable to sleep since the Old Spice guy faded from the spotlight, or suffered from nightmares that he was permanently relegated to playing a lesser version of…

December 11, 2013, 11:06 AM EST

Advertisement