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Packaged Goods

P&G Wants to Shelve Up to 100 Brands Focuses instead on big sellers like Tide and Crest

Procter & Gamble, the largest packaged-goods player in the world, disclosed in an earnings call this morning that it will divest or shed 90 to 100 of its brands in…

August 1, 2014, 12:54 PM EDT

Johnson's Baby Is Sorry Not Sorry in Awkward Reply to Customer Concerns Here, these origami storks might help

We'll always listen and be here for you. Even when you're wrong. That's the somewhat odd message that Johnson's Baby offers consumers in this video emphasizing the Johnson & Johnson brand's…

July 30, 2014, 1:08 PM EDT

CPG Marketers Are Going Digital With Loyalty Programs Use third-party data efforts to connect with consumers

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs…

July 27, 2014, 9:28 PM EDT

How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation Modernized ads target baby boomers

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new…

July 16, 2014, 10:08 AM EDT

Sour Patch Kids' Snapchat Effort Is a First for Mondelez Brands Aims to turn pranks into social-video gems

Sour Patch Kids has launched a five-day Snapchat campaign, which marks parent Mondelez International's initial foray on the smartphone app as well as the candy brand's first time utilizing social…

July 7, 2014, 6:02 PM EDT

Coca-Cola Will Take Over Nascar, Yahoo Sites for Fourth of July Drumming up awareness for ongoing summer campaign

Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend. Coke Zero spokeswoman Danica Patrick will tout…

July 3, 2014, 9:08 AM EDT

L'Oréal Exec Dishes on Digital’s Growing Role for Recruitment It's not business as usual

L'Oréal has hosted an international annual recruitment event called Brandstorm since 1992 where teams of college students develop a concept and marketing plan to launch a new product for one…

June 30, 2014, 9:28 AM EDT

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video] We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

June 25, 2014, 3:33 PM EDT

Kicking the Figs out of Fig Newtons How Nabisco solved its fruit filling identity crisis

Did you know that Fig Newtons have been around for 123 years? Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two years.…

June 18, 2014, 7:57 PM EDT

Old Spice Scores With World Cup Ad Full of Screaming Terry Crews meets his double in Brazil

Old Spice scores another goal with Terry Crews, this time for the World Cup. The brand would like you to know it's now available in Brazil, and it's a good time…

June 18, 2014, 2:17 AM EDT

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