Advertising & Branding
:Packaged Goods
'Tis the season for male-grooming brand extensions. Old Spice introduced its shaving gel last week. And now, Axe has updated its range of hair products for men. It's advertising them…
Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter &…
By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…
He's the man your man could shave like. Terry Crews, the most notable Old Spice guy these days—last seen in the amusing Muscle Music interactive campaign last fall—is back in a…
For every industry whose marketing has undergone a revolution over the years, it’s always amusing to find the relative handful for whom time seems to have stood still. Case in…
Today in useless marketing-driven product innovations, we have Huggies TweetPee, a little sensor dreamed up by Ogilvy Brazil that affixes to your baby's diaper, syncs with an app and tweets…
Johnson & Johnson's new corporate image work, from the Playa del Rey, Calif., office of TBWA\Chiat\Day, in some ways harkens back to its last major corporate push, the "Having a…
While Procter & Gamble's profits rose 6 percent in the third quarter due to cost-cutting and gained market share in North America, revenue fell short of analyst expectations, The Washington…
In the annals of advertising, there are some songs we just keep coming back to. "Baby Got Back" is one of them. From hawking Burger King's SpongeBob meal to bustin'…
More goofiness from Old Spice and Wieden + Kennedy—a scratch-and-sniff banner ad, which of course they're calling the world's first. It's running over on The Onion's sports section. Clicking on…
