Isaiah who? Suave Old Spice pitchman Mustafa is just a fading memory when manic spokesfreak Terry Crews is in the house. In fun new spots from Wieden + Kennedy, Crews…
Even as ads are getting longer, fans are getting harder to reach. Super Bowl fans are demanding more of TV commercials, if they’re not muting them altogether. Infographic: Carlos Monteiro Click here to…
Across demographic segments, brand preferences often vary widely. Parents like budget-friendly brands like Subway and Target, while online/tech giants lead LGBT consumers’ list. Democrats are fans of PBS while Republicans prefer…
Frito-Lay had a problem: women weren't walking down the snack aisle in the grocery store anymore. Despite its lion's share of the salty snack market, shelves were being infiltrated by small…
People seriously love their cola cans. Yet Coca-Cola and Pepsi are always tinkering with their packaging. The two regularly funnel marketing dollars into limited-run editions, and occasionally spend eye-popping sums…
Here is Axe's gift to you this Halloween—a 1:20 horror spot featuring one of the genre's classic matchups: hot girl vs. zombie. It's adequately executed, although the zombie could look…
Unleashed into the digital wilds, creatives have responded with innovative, far-reaching ideas that leverage interactive’s unique attributes. We look at some of the people best utilizing the new technologies to…
Consumerist readers have spoken, and they have decreed the infamous Luvs "Poop, There It Is" animated commercial, featuring a competitive crapping contest for babies set to the musical stylings of…
Less than two months after it trumpeted the creation of Beauty Village, a stand-alone unit to handle L’Oréal and its Maybelline brand, as an “innovative, collaborative model,” McCann Worldgroup is…
After 132 years, Ivory soap is getting a makeover. A new marketing campaign from Wieden + Kennedy (and updated product packaging from Sterling) are planned for this month, with the…
