Advertising & Branding


Out Of Home

Ad of the Day: Dodge The brand hides three Journey crossovers across America. You find one, you keep it

As we've noted before, plenty of ad campaigns these days take a stand against the Internet and all things virtual—and admonish you to get outside already and have an authentic…

September 9, 2011, 10:50 AM EDT

Ad of the Day: LivingSocial Daily deals site's London taxi drives you to crazy new experiences

LivingSocial, a Groupon rival in the deal-of-the-day category, says its local deals "drive you to surprising and delightful experiences." So, why not literally surprise and delight people—and drive them there,…

August 8, 2011, 11:21 AM EDT

Ad of the Day: Lenovo A skydiving laptop must boot up quickly or face certain death

Frustrated with the sluggish boot speed of your laptop? Lenovo suggests chucking it out of an airplane with an elaborate parachute rig set to deploy if, and only if, the…

July 19, 2011, 11:17 AM EDT

Beck's Launches Virtual Art Galleries 'Green Box Project' funds mobile-powered installations

Beck’s beer fancies itself a patron of the arts. Eager to associate itself with what it sees as the cool crowd—or in the words of the import brand, “independent thinkers”—Beck’s has…

July 5, 2011, 10:50 AM EDT

Updated: Calif. City Considers Outdoor Tax

For now, proponents of slapping a 7 percent excise tax on outdoor ad advertising in West Hollywood, Calif., home of the iconic Sunset Strip, will have to wait. The West…

November 15, 2010, 12:00 AM EST

Big OOH Companies Reject DOmedia

The nation's biggest out-of-home media companies are refusing to list and sell their inventory in Starcom's new out-of-home database planning and buying system created by DOmedia. It's not only the…

November 11, 2010, 12:00 AM EST

Nielsen Releases Newest Fourth Screen Report

More place-based video networks are adopting syndicated audience measurement in a bid to lure more advertisers to the medium. Nielsen's newest Fourth Screen Report for second quarter was the research…

November 9, 2010, 12:00 AM EST

Travis Reid to Head Screenvision

Screenvision, one of the two big cinema rep firms, named Travis Reid its new chief executive officer. Reid's appointment Thursday (Oct. 14) was announced with the closing of Shamrock Capital…

October 14, 2010, 12:00 AM EDT

Posterscope Adds to Management Team

Filling out its U.S. management team, Posterscope Wednesday (Oct. 6) named Jason Newport to the new position of svp, director of technology and convergence. In his new position, Newport will…

October 6, 2010, 12:00 AM EDT

DOOH Media Up at Mid-Year Mark

Digital place-based media is grabbing attention with advertisers, but how much is being spent on it is still hard to gauge. The Digital Place-based Advertising Association reported Monday (Oct. 4)…

October 5, 2010, 12:00 AM EDT