Advertising & Branding


Out Of Home

Our Selection of the Most Eye-Catching Ads on Billboards [Updated]

New levels of creativity

The outdoor industry will be the first to tell you it gets no respect. There’s a history behind that: a billboard was for decades an afterthought, tossed in only as…

Ad of the Day: Nivea

Why the brand ambushed innocent people and made them feel unbearable stress

It's not usually the role of advertising to make people experience extreme discomfort. But it works pretty well in this Nivea stunt from Germany—a clever if highly sadistic bit of…

Ad Biz Readies Fight Against State Ad Taxes

New levies could scare off marketers, hurting local media outlets

New taxes on advertising haven't yet been proposed in Congress, but that hasn't stopped financially strapped states from considering them. Governors John Kasich (R-Ohio) and Mark Dayton (D-Minn.) have both…

Mercedes Revs Up High-Octane Super Bowl Appearance

Automaker could reap as much as $16 million in media exposure

With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…

New Title Game Sponsorship Could Cost Up to $35 Million

IEG, Kantar clients will pay twice as much to back 2015 college football championship

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…

Ad of the Day: Sony Xperia

What's that in my drink? CP+B surprises moviegoers with a new waterproof smartphone

Over the weekend of Oct. 26, when audiences in Sweden flocked to see the new James Bond film Skyfall (yes, you heard that right—they got the latest Bond movie two…

Scrap Value

Chicago agency shows its auto industry mettle with 24-hour junk car race

Ric Van Sickle’s an ad man who bleeds gasoline. This weekend, he and a handful of his employees at Chicago agency Plan B will put their pedal to the metal in…

Ad of the Day: Oscar Mayer

A man travels across the country, paying for everything in bacon

In certain circles of ultra-hip foodies and culinary reactionaries, the bacon craze of the aughts has come and gone. But some interested parties—those who sell bacon, everyone who loves bacon—aren't…

The World's Best Outdoor Ads, 2011-12

All the Grand Prix and gold winners in the category from Cannes

Today we've got another gallery of winning work from last month's Cannes festival—this time from the Outdoor Lions contest. There are plenty of nice billboard and poster campaigns here—in particular, the…

Student Behind Steve Jobs Logo Wins Grand Prix for Ogilvy's Coke Poster

Jung von Matt also wins top Outdoor prize for invisible Mercedes

CANNES, France—Student work doesn't get too much respect at Cannes. Until now. Jonathan Mak Long, the 20-year-old Hong Kong design student whose logo tribute to Steve Jobs rocketed around the world…