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DOOH Media Up at Mid-Year Mark

Digital place-based media is grabbing attention with advertisers, but how much is being spent on it is still hard to gauge. The Digital Place-based Advertising Association reported Monday (Oct. 4)…

October 5, 2010, 12:00 AM EDT

RMG to Add Taxi Network

Reach Media Group is about to add a taxi video network to its growing place-based video portfolio. Through a partnership announced Tuesday (Sept. 28) with Taxi Magic, an Alexandria, Va.-based…

September 28, 2010, 12:00 AM EDT

Screenvision Lands New Controlling Owner

Screenvision, one of the two big cinema rep firms, has a new controlling owner. U.K.-based ITV Plc and Technicolor announced Monday (Sept. 27) an agreement to sell their majority stake…

September 28, 2010, 12:00 AM EDT

Media Outlook 2011: Out of Home

Out-of-home’s future looks as splashy as a giant display on the Las Vegas strip. While zoning laws have clipped the wings off some giant wallscape opportunities, revenue is expected to…

September 26, 2010, 12:00 AM EDT

Honda Brings 3-D Ad to Times Square

Honda is bringing 3-D advertising to Times Square to introduce its campaign for the new CR-Z Sport Hybrid coupe. In an outdoor first, Honda will advertise the CR-Z in 3-D…

September 22, 2010, 12:00 AM EDT

Clear Channel Creates OOH National Sales Unit

In a bid to lure more national advertisers to out-of-home, Clear Channel Outdoor, the nation's largest outdoor media company, announced Wednesday (Sept. 15) the launch of the CCO National Sales…

September 15, 2010, 12:00 AM EDT

Q&A with Posterscope's Garrido and Rickard

Eight months after MPGs Chrysalis combined forces with Aegis Media's Posterscope, the new organization is just about complete. Headed by Connie Garrido, CEO in the U.S. and Annie Rickard, CEO…

September 13, 2010, 12:00 AM EDT

Fox Falls Into OOH

It’s that time of year again when the TV networks pull out all the stops to promote  new fall TV schedules. Fox is tapping into a number of media, but…

September 12, 2010, 12:00 AM EDT

Gas Station TV, Outcast Duke It Out in Court

The nation's two biggest out-of-home networks at the gas pump are duking it out in court as well as in sales pitches. In August, Gas Station TV filed suit against…

September 9, 2010, 12:00 AM EDT

Danaher Named President of DPAA

Former Reactrix president Susan Danaher was named president of the Digital Place-based Advertising Association (formerly called the Out of Home Video Advertising Bureau), the association founded in 2006 to help…

September 7, 2010, 12:00 AM EDT

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