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Advertising & Branding

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Out Of Home

Tech Startups Hit Highway 101

Billboard wars see the intersection of old and new media

Startups may rule Silicon Valley, but until recently, you wouldn’t have known it driving up Route 101, the region’s main highway. In the past year or so, however, billboards have…

Ad of the Day: Dodge

The brand hides three Journey crossovers across America. You find one, you keep it

As we've noted before, plenty of ad campaigns these days take a stand against the Internet and all things virtual—and admonish you to get outside already and have an authentic…

Ad of the Day: LivingSocial

Daily deals site's London taxi drives you to crazy new experiences

LivingSocial, a Groupon rival in the deal-of-the-day category, says its local deals "drive you to surprising and delightful experiences." So, why not literally surprise and delight people—and drive them there,…

Ad of the Day: Lenovo

A skydiving laptop must boot up quickly or face certain death

Frustrated with the sluggish boot speed of your laptop? Lenovo suggests chucking it out of an airplane with an elaborate parachute rig set to deploy if, and only if, the…

Beck's Launches Virtual Art Galleries

'Green Box Project' funds mobile-powered installations

Beck’s beer fancies itself a patron of the arts. Eager to associate itself with what it sees as the cool crowd—or in the words of the import brand, “independent thinkers”—Beck’s has…

Updated: Calif. City Considers Outdoor Tax

For now, proponents of slapping a 7 percent excise tax on outdoor ad advertising in West Hollywood, Calif., home of the iconic Sunset Strip, will have to wait. The West…

Big OOH Companies Reject DOmedia

The nation's biggest out-of-home media companies are refusing to list and sell their inventory in Starcom's new out-of-home database planning and buying system created by DOmedia. It's not only the…

Nielsen Releases Newest Fourth Screen Report

More place-based video networks are adopting syndicated audience measurement in a bid to lure more advertisers to the medium. Nielsen's newest Fourth Screen Report for second quarter was the research…

Travis Reid to Head Screenvision

Screenvision, one of the two big cinema rep firms, named Travis Reid its new chief executive officer. Reid's appointment Thursday (Oct. 14) was announced with the closing of Shamrock Capital…

Posterscope Adds to Management Team

Filling out its U.S. management team, Posterscope Wednesday (Oct. 6) named Jason Newport to the new position of svp, director of technology and convergence. In his new position, Newport will…

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