Advertising & Branding


Out Of Home

Ad of the Day: Sony Xperia

What's that in my drink? CP+B surprises moviegoers with a new waterproof smartphone

Over the weekend of Oct. 26, when audiences in Sweden flocked to see the new James Bond film Skyfall (yes, you heard that right—they got the latest Bond movie two…

Scrap Value

Chicago agency shows its auto industry mettle with 24-hour junk car race

Ric Van Sickle’s an ad man who bleeds gasoline. This weekend, he and a handful of his employees at Chicago agency Plan B will put their pedal to the metal in…

Ad of the Day: Oscar Mayer

A man travels across the country, paying for everything in bacon

In certain circles of ultra-hip foodies and culinary reactionaries, the bacon craze of the aughts has come and gone. But some interested parties—those who sell bacon, everyone who loves bacon—aren't…

The World's Best Outdoor Ads, 2011-12

All the Grand Prix and gold winners in the category from Cannes

Today we've got another gallery of winning work from last month's Cannes festival—this time from the Outdoor Lions contest. There are plenty of nice billboard and poster campaigns here—in particular, the…

Student Behind Steve Jobs Logo Wins Grand Prix for Ogilvy's Coke Poster

Jung von Matt also wins top Outdoor prize for invisible Mercedes

CANNES, France—Student work doesn't get too much respect at Cannes. Until now. Jonathan Mak Long, the 20-year-old Hong Kong design student whose logo tribute to Steve Jobs rocketed around the world…

Ad of the Day: Ford

For the worst drivers, parallel parking is a pinball game, so Ogilvy made a life-size one

One hot trend in automotive marketing is the giant, experiential video game—a public event that brings car gaming out of the living room and into the real world. Mercedes in…

Ambient Overload

A look at some new and unusual ad placement

Look around and you might think there’s no space money can’t buy. Spending on ambient advertising, which includes often mundane, sometimes odd out-of-home media like pizza boxes and movie tickets,…

New York Lottery Rolls Out New Campaign

Powerball ticket prices double as jackpot grows

Win Powerball, and you can hire Cyndi Lauper to serve as your personal house musician. So says a 2012 New York Lottery campaign running under the new tagline, “Yeah, that kind…

Ad of the Day: Apple

Grand Central gets a next-generation split-flap departure board advertising its forthcoming Apple Store

This Friday, Apple will open its largest retail store yet, a 23,000-square-foot location inside New York's Grand Central Terminal. As befits the occasion, the company has been teasing the new…

The Spot: Mapping Central Park

Mcgarrybowen lights up Bethesda Terrace with a 3-D projection to celebrate the Central Park Conservancy

GENESIS: The Central Park Conservancy, which is celebrating 30 years of managing and preserving the landmark 843-acre park, needs more and younger donors. New Yorkers tend to think the park…