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Gatorade and Dwyane Wade Give High School Basketball Team the Surprise of a Lifetime Riverdale Rebels rewarded

We've seen this marketing stunt countless times: Big brand dips into its deep pockets to give some hardworking, deserving, photogenic youngsters a new playground or a concert or a trip…

February 19, 2014, 10:45 AM EST

Louisville Billboard Targeting Unhappy Gay People Just Makes Everyone Unhappy Provocative ad from Abba's Delight

Controversial ministry Abba's Delight has put up a billboard in Louisville, Ky., that targets "people of faith who are uncomfortable with their same-sex attractions." Abba's Delight founder Daniel Mingo says the…

February 18, 2014, 3:16 PM EST

Big Mac Turns Your Brain Into a Drooling Pile of Oblivious Mush in British Ad Stunt McDonald's plays mind games

McDonald's puts our minds to the test in this British campaign from Razorfish that features prankvertising and an online quiz. The premise is that people can't concentrate on anything else when…

February 18, 2014, 9:06 AM EST

Paris Is Prepared for Love Emergencies With Breakable Flower Boxes for Valentine's Day A rose when you need it

If any unexpected flames of love start flickering in Paris for Valentine's Day today, the Cupid-shot lovesick fools will be ready. That's because the Flower Council of Holland (an industry…

February 14, 2014, 9:48 AM EST

Caribou Coffee Builds Five-Story-Tall Pinterest Board at the Mall of America Colle+McVoy's latest stunt

Caribou Coffee, whose previous out-of-home ad stunts have included heated bus shelters in Minneapolis, is back with another special campaign—a giant, five-story-tall Pinterest board built (with help from ad agency…

February 12, 2014, 9:59 AM EST

Adult Swim Is Touring U.S. Colleges With an Inflatable Fun House Comic Con gimmick goes national

Yes, you read that correctly: Adult Swim is making the rounds with a gigantic black-and-pink blow-up castle filled with (sponsored) attractions like a KFC-branded rotating mirror-tunnel, an Ice Breakers cage…

February 11, 2014, 12:42 PM EST

You'll Dig These Scratch-Off Bus Shelter Ads for 'Art as Archaeology' Museum Show What's below the surface?

The Museum of Contemporary Art in Chicago has employed scratch-off advertising on bus shelters around the city to hype its newest exhibition, The Way of the Shovel: Art as Archaeology.…

February 10, 2014, 3:12 PM EST

How to Make Paris Even More Beautiful? Replace the Ads With Classical Paintings French artist's rogue project

Classical paintings replace advertisements on Paris billboards in "OMG, Who Stole My Ads?"—a series of provocative photographs by French artist Etienne Lavie. The project recalls last summer's "Art Everywhere" program in…

February 10, 2014, 12:52 PM EST

McDonald's Sweden Taunts Norway With Big Mac Billboard at the Border Quite the price gap

Here's a fun neighbor-shaming McDonald's billboard from DDB Stockholm. Sitting right at the border between Sweden and Norway, the billboard displays comparative pricing for Big Macs in the two nations—egging on…

February 10, 2014, 10:02 AM EST

Bear From Chobani's Super Bowl Ad Is Now Ambushing People in NYC On the hunt for all-natural screams and laughs

Marketers are officially obsessed with trying to frighten the world-weary populace of New York City. Following the recent devil baby and zombie stunts, here's footage of the Chobani bear—an animatronic…

February 7, 2014, 3:20 PM EST

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