Advertising & Branding


Out Of Home

Fort Lauderdale Really Heated Up Bus Shelters in Boston and Chicago This Winter

Live chatting from the beach

At the height of winter, a goofy costumed dude called "Mr. Sunny," the official mascot of Fort Lauderdale tourism, hung out at Pompano Beach and bantered in real time via…

Carlsberg Makes Londoners Happy With a Billboard That Gives Out Free Beer

Help yourself to a cheeky pint

If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick. The Danish brewer, with help from ad agency…

Pentagram Designs Climate Change Posters Made Completely Out of Emojis

Simplifying the green message

Emojis are everywhere these days—even printed on posters at an environmental rally. The popular social-media symbols found their way onto protest signs (made of what isn't clear) at the recent People's…

The Trick Copy on These Clever Ads Shows Another Side to Homelessness

Text tells two completely different stories

Here's a clever outdoor campaign from Publicis London for the homelessness charity Depaul that manages to tell two different stories with the same copy. The ads are being placed on corners,…

Mexico Tourism Board Made Billboards Out of Snow in Chicago This Spring

Cool messages of warmth from Lapiz

There was enough snow this winter, and spring, that agencies started making ads with it. At least, Lapiz did in this fun campaign for the Mexico Tourism Board. After an unexpected…

Uber Sets Up a Curbside Breathalyzer, Drives You Home If You're Over the Limit

'You drink, we drive' in Toronto

Drunk-driving messaging is a naturally fruitful creative area for any taxi or car-service company, and Uber has produced a very cool campaign around the topic with this curbside breathalyzer in…

Cooper Hewitt Reopens on the Upper East Side With Ads Tweaking Other NYC Neighborhoods

Fun site-specific OOH from W+K

There's always something fun about site-specific ads in New York City. The richness of every neighborhood makes the place especially promising for that kind of outdoor work, as 72andSunny's Google…

Jaguar Attempts an Insane High-Wire Crossing of the River Thames

Precarious stunt with lightweight XF sedan

Did Jaguar's high-wire stunt above the River Thames in London make a big splash? You'll have to watch and find out. Suspended about 60 feet above the murky depths at Canary…

This Audi Emits Nothing but Water Vapor, So Its Billboards Are Made of That Too

More innovative outdoor from thjnk

Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice…

Ad of the Day: Here's What Happens When You Open a Gun Store in the Middle of NYC

Every weapon has a history

States United to Prevent Gun Violence and its agency, Grey New York, have teamed up for some truly hard-hitting PSAs, including 2013's famous "Ed" spot, which won a Silver Lion…