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Leo Burnett Created Bus Tickets in Sri Lanka That Double as Tiny Bars of Soap

Sanitary innovation on mass transit

To demonstrate its commitment to improving healthcare throughout Sri Lanka, Asiri Hospital Group and Leo Burnett created the first-ever bus ticket made of soap. Crowded buses are notorious hotbeds for spreading…

Diet Coke Is Retweeting Its Biggest Fans in Suddenly Extravagant Ways

Surprise RTs pop up in the real world

A retweet is nice and all. But as an expression of affection, it's woefully lame. Diet Coke understand this, and is taking a grand new approach to retweeting love notes from…

Yahoo Is Bringing Back Its San Francisco Billboard, but It Won't Be as Iconic as It Was

Motel theme is long gone

Yahoo is celebrating its 20th anniversary this year, and to celebrate, it's reviving the iconic billboard that welcomed (or repulsed) San Franciscans driving on Interstate 80's eastbound approach to the…

Leinenkugel's Beer Tricks Out Homes in Brooklyn and Austin, and Rents Them on Airbnb

A taste of Wisconsin

As if the hipster havens of Brooklyn and Austin weren't already funky—and beery—enough, Leinenkugel's has transformed vacation properties in each location into Northwoods, Wis.-style "Leinie Lodges," and made the units…

Google Paints Stunning Portraits of Disability Rights Heroes on Washington, D.C., Steps

25th anniversary of ADA

In 1990, a group of disabled people pulled themselves up the steps at the U.S. Capitol building to advocate for the Americans With Disabilites Act, protesting delays in an event…

Why Two Billboards in Massachusetts Were Made to Look Like They're Not Even There

Brian Kane's 'Healing Tool'

There are lots of ways to make billboards more appealing. You can turn them into art. You can make them into homes or playgrounds. You can get them to help…

Wienermobile's Pint-Size Offspring, the Wiener Rover, Is a Cute, Destructive Little Bastard

Delivering hot dogs and wreaking havoc nationwide

The Wienermobile is one of the world's most revered vehicles, seemingly capable of anything, except for one pretty major flaw: It doesn't actually deliver hot dogs. Which is part of the…

McDonald's Billboard With Heat-Sensitive Paneling Doles Out McFlurries in Super Hot Weather

Very cool outdoor

Heat-sick Dutchmen rejoice! McDonald's in the Netherlands teamed up with outdoor ad company JCDecaux to create a billboard with heat-sensitive paneling that contained 100 free McFlurry cups. When it gets…

New York Lottery Posts Fliers in Last-Ditch Search for Winner of Unclaimed $7 Million

Year-old ticket expires Friday

The popular knock against the lottery is that you can play it, but you're an idiot if you do, because nobody ever wins. But a new campaign for the New…

Ad of the Day: JetBlue and Coke Bring Their Feel-Good Brands Together for NYC Stunt

Share a Coke, and get a very special surprise

JetBlue and Coca-Cola liked the looks of each other enough to try a stunt together in Penn Station recently, where they teamed up to bend the general rule of NYC…

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