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Duracell Bus Shelter in Montreal Heats Up When Everyone Holds Hands You're friendly, aren't you?

Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop. Cossette's "Moments of Warmth" campaign for Duracell had public-transport patrons in chilly Montreal…

March 12, 2014, 1:22 PM EDT

Turner, CBS Outdoor Tip Off NYC Subway Media Play High-def screens light up 10 MTA stations

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New…

March 10, 2014, 7:17 AM EDT

Cool Summer Billboards Come With Removable Beach Towels and Flip-Flops Enjoy some wearable low-tech

Wearable tech is so played out. The real future of wearables? Billboards! In this installment of "Things That Would Never Work in New York City, Because Eww," we travel to the…

March 7, 2014, 12:57 PM EST

Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts of Buildings Showing, not telling

Here's some more great out-of-home work. German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe measured out billboard-size…

March 4, 2014, 1:28 PM EST

Pizza Hut's Swipe-to-Order Table: Cool and Useful, or Gross and Inefficient? When talking to a human just won't cut it

If you've ever thought to yourself, "Man, choosing toppings for my pizza by talking to a waiter is so tedious and annoying—I sure wish I could smash my grimy hands…

March 4, 2014, 11:51 AM EST

Endless Winter Isn't So Bad If You're Doing Outdoor Ads for Dandruff Shampoo Selsun Blue lets it snow in Montreal

Montreal agency lg2 found a goofy but practical use for all the snow this winter—it made it look like dandruff gone berkserk on outdoor ads for Selsun Blue. Pity the…

March 3, 2014, 11:36 AM EST

Wonderful Subway Ad Shows a Woman's Hair Blowing Around Whenever a Train Arrives Simple, great idea for hair-care products

Here's more billboard crack for you out-of-home addicts. This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a…

February 27, 2014, 8:25 AM EST

Ikea's Amazing RGB Billboard Is One of the Coolest Ads It's Ever Made Making the most of limited space

Outdoor ad geeks, here's your latest bit of brilliance, courtesy of Ikea. German ad agency Thjnk and production studio I Made This teamed up to create Ikea's "RGB billboard," which—much like…

February 25, 2014, 3:12 PM EST

Hidden-Camera Video With Freezing Child Is a Whole Lot Warmer Than Most Ad Stunts Would you help this boy?

If you saw a boy without a coat shivering alone at a bus stop, would you ask if he needed help? Would you lend him your gloves, scarf or jacket? Commuters…

February 20, 2014, 10:40 AM EST

This Agency Keeps Collecting Hits in Seattle Copacino + Fujikado is 'more of a Cal Ripken than a Reggie Jackson'

Specs Who From left, Jim Copacino, co-founder and ecd; Betti Fujikado, co-founder and director of account management; Tim O’Mara, director of engagement strategy; Brandy O’Briant, managing director; and Mike Hayward, creative…

February 20, 2014, 6:49 AM EST

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