Out Of Home | Adweek Out Of Home | Adweek
Advertisement

Advertising & Branding

:

Out Of Home

Nivea Magazine Ad Really Protects With Removable Bracelet That Tracks Your Child on the Beach Print and mobile work together

Taking your kid to the beach means worrying he or she will wander off when you're not looking. Enter sunscreen brand Nivea and FCB São Paolo with a campaign that…

May 6, 2014, 7:14 AM EDT

Coldplay Hides Lyrics From New Album Inside Libraries in 9 Countries Look for the Ghost Stories

In a kind of low-fi version of Jay-Z's celebrated Decoded outdoor campaign, Coldplay has been promoting its new album, Ghost Stories, with a worldwide scavenger hunt—hiding lyric sheets in Chris…

May 1, 2014, 2:39 PM EDT

UTEC Follows Up Billboard That Created Drinking Water With One That Cleans the Air FCB Mayo's worthy sequel

Peru is in the middle of a construction boom that generates a lot of unhealthy pollution. Peruvian engineering university UTEC and its ad agency, FCB Mayo, decided to create an…

May 1, 2014, 7:31 AM EDT

Rodent Control Company d-CON Puts Missing Posters for Mice Around NYC See the painfully funny videos, too

Rats and mice are not endangered species in New York City. (There are thought to be at least as many rats as people in the Big Apple, and there could…

April 28, 2014, 1:53 PM EDT

Stick Your Fingers in These Holes If You Dare, Says Weird Outdoor Ad for PlayStation This may hurt a bit

The trend toward branded out-of-home machines that actively hate humans might have reached its apex with this stunt by PlayStation, which shocked commuters in Antwerp's Central Station by, uh, literally…

April 24, 2014, 2:07 PM EDT

Mini-Documentary Looks at Advertising's Most Unsung Artists Crafters of hand-painted outdoor signs

It's easy to forget that for every flashy, handpainted wall advertisement you see in a city, there are a handful of people who endure discomfort (and risk death) to put…

April 16, 2014, 9:39 AM EDT

Who Will Save This Famous Billboard in Baltimore With Mr. Boh and the Utz Girl? Jeweler's ad getting kicked to the curb

After seven years overlooking Baltimore's Penn Station, the Smyth Jewelers billboard showing National Bohemian beer mascot Mr. Boh proposing to the Utz girl has to move. Turns out the dorks who…

April 14, 2014, 12:44 PM EDT

Hilarious Fake Campaign Ads Remind Toronto That Anyone's Better Than Rob Ford Other dirtbags have a shot

Not since Alice Cooper ran for governor of Arizona under the slogan "A troubled man for troubled times" have we seen such refreshingly honest political advertising. Actually, these new campaign ads,…

March 31, 2014, 12:19 PM EDT

NYC Welcomes Its First Cupcake ATM for Your 24-Hour Sweet Tooth Sprinkles gets automated

If you're a cupcake lover, you live in New York City and you're a fan of machines that dispense things, we have good news for you. Sprinkles Cupcakes, a supplier of…

March 26, 2014, 12:39 PM EDT

San Francisco Billboards Shame Drivers With Actual Photos of Them Texting One graphic designer's personal crusade

An outdoor ad campaign in San Francisco is trying something novel to stop people from texting and driving: public shaming. Graphic designer Brian Singer has furtively been taking photos of people…

March 26, 2014, 11:21 AM EDT

Advertisement