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Ikea Gets Dove-Like With a Mirror That Tells You How Beautiful You Are Now, everyone's the fairest of them all

Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing. The Swedish retailer has introduced a prototype of a mirror in Britain that looks you up and…

October 6, 2014, 10:23 AM EDT

David Melançon's Splash of Color for Benjamin Moore 2014 Brand Genius winner for home

How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he…

September 29, 2014, 12:04 AM EDT

Tim Hortons Surprised This Calgary Street by Taking Over a Residential Home Overnight Redefining neighborly

Usually when you wake up and something weird has happened at a neighbor's house, you call the police and get the kids in the basement. But not Tuesday morning on…

September 23, 2014, 5:23 PM EDT

This Probably Isn't the Billboard the Westboro Baptist Church Wanted in Its Hometown Oh well, it's up now

The award for best trolling billboard this week goes to this impressive display in Topeka, Kan., which just so happens to be the hometown of the not exceedingly gay-friendly Westboro…

September 11, 2014, 4:02 PM EDT

Corona Brings Glorious Sunshine to a Shaded Patio in Clever Outdoor Stunt Beer brand sees the light in Toronto

The stars really aligned for Corona—well, one did, anyway—in this clever outdoor stunt from Toronto agency Zulu Alpha Kilo. Check out the video to see how the brand brought extra hours…

September 8, 2014, 1:24 PM EDT

Everyone Can Stop Making Billboards, Because These Guys Made One Entirely Out of Cake Having your ad, and eating it too

The greatest idea for a billboard has been realized: one made entirely of cake. Actually, 13,360 cakes. British confectionery brand Mr. Kipling and agency JWT London are the geniuses responsible for…

September 5, 2014, 9:37 AM EDT

Why Esurance Quickly Took Down This Billboard, Even Though It Looks Fine From a distance, there was a problem

Esurance learned a fun lesson this week: Always take a few hundred steps back and see how your billboard looks from a distance. The Chicago board above, which carries the seemingly…

September 4, 2014, 3:04 PM EDT

Outdoor Ad Makes People Think They're About to Be Destroyed by a Tornado Mayhem comes to Sydney

You're trudging down a busy sidewalk, minding your own business, when suddenly the sky is torn apart by lightning, cars and lampposts are hurled across the street by the wind,…

September 4, 2014, 10:39 AM EDT

Bud Light Bumps Into One Big Problem With Its Secret Party Town: the Residents Lessons in reality marketing from Crested Butte, Colo.

When you secretly plan to bring 1,000 beer drinkers to a quiet mountainside village in Colorado, what could possibly go wrong? Well, a fair amount, as it turns out—most of it…

September 3, 2014, 2:19 PM EDT

Eight O'Clock Coffee Is Bringing to Life the Central Perk Coffee Shop From Friends Pop-up store set for NYC

Rejoice, Friends enthusiasts! Your dream of sipping coffee at the iconic Central Perk will soon become a reality. It's been 20 years since Ross, Phoebe, Monica, Joey, Chandler and Rachel first…

August 29, 2014, 12:33 PM EDT

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