Advertisement

Advertising & Branding

:

Out Of Home

Outdoor Ad Company Gets CMOs' Attention by Putting Their Faces on Mysterious Billboards

Without their permission

Here's an odd little case study from outdoor ad company JCDecaux and BBDO Belgium. Frustrated that client marketing directors weren't showing up to its business presentations, JCDecaux got personal with them—by…

Ad of the Day: This Publisher Makes Books You Can Plant and Grow Back Into Trees

FCB gives back to nature

Normally, books come from trees. This particular volume reverses that process. FCB Buenos Aires and children's publisher Pequeno Editor created Tree Book Tree, a program that involved making handsome, hand-stitched books…

Snickers Found Amusing Fails All Over NYC and Put These Stickers Next to Them

Fun, site-specific OOH

BBDO New York continues its run of great work for Snickers with this irresistible out-of-home campaign, in which the candy brand found goofy mistakes all around New York City—and put…

Ad of the Day: A Dog Trails Shoppers Around a Mall on Its Billboards, Hoping to Be Adopted

More cool interactive outdoor from OgilvyOne

How much is that doggie on the billboard? Barley, the pixelated pooch in question, appears to follow shoppers around East London's Westfield Stratford mall in OgilvyOne's "Looking for You" campaign, designed…

Here Is Carlsberg's Amusing Response to the Protein World 'Beach Body' Fiasco

'Budgie smugglers optional'

It's about time someone lightened the mood around those controversial Protein World ads in England. And of course it's Carlsberg that's done so—spoofing the campaign with a topical ad that…

Powerade's Fun 'Workout Billboards' Will Really Make You Sweat

Climbing wall, punching bag and more

Billboards don't usually ask a lot of you, beyond a cursory glance. But these Powerade boards from Ogilvy & Mather Berlin put you right to work. They're more like exercise installations…

Anti-Littering Campaign Uses DNA to Identify Litterbugs and Put Their Faces on Ads

Science to the rescue

Thinking of littering in Hong Kong? You could soon be a poster child for the problem. A remarkable campaign from Ogilvy & Mather takes DNA from trash on the ground and…

McDonald's Updates Its Famously Minimalist Ads in France to Include Emojis

Menus items are now made of happiness

McDonald's in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost…

Tiny Billboards for Ant-Man Are Popping Up That Ants Are Really Going to Love

Bringing out-of-home down to size

There's something irresistible about tiny billboards. We've seen them before, of course—for example, there was this LittleBigPlanet campaign from 2008 and this Lego stunt from 2012. And now, the upcoming superhero…

3 New Businesses in Omaha Are Making People Cringe, but They're Doing Good Work

Behind the mysterious storefronts

Three strange storefronts have popped up in Omaha recently that you wouldn't want to enter—but they're part of a PSA campaign telling residents that, unfortunately, sexually transmitted diseases are open…

Advertisement