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Out Of Home

This Horror-Movie Stunt Vandalizes Other Ads, Giving the Models Bloody Eyes

Grim (and illegal) but clever

Chicago Portfolio School student Paul Feldmann doesn't have a huge marketing budget for his short film Something's Coming to Get Us, so he made up for it the best way…

A Costa Rican Brewer Just Inadvertently Made the Most Obscene Billboard Ever

Unless it was intentional

Costa Rican drivers are getting an eyeful when they pass this billboard for Republica Parrillera Pilsner beer. Looking at the front of the billboard, nothing seems amiss. But when viewed…

Hendrick's Gin Is Flying a Giant Cucumber-Shaped Dirigible Around the Country

Step inside for a fantasy blimp ride

In response to the mundane ease of modern travel, Hendrick's Gin has developed the world's only flying cucumber—a 130-foot dirigible that clips along at the civilized speed of 35 mph,…

How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

OOH gets contagious

This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São…

This Ikea Pop-Up Store Serves Breakfast in Bed to Lucky Londoners

Get a little closer to those bedroom products

Last month, Ikea launched an online wedding service. Now, it's one step closer to offering the full honeymoon package, with a stunt that will bring breakfast in bed to guests…

This Outdoor Ad in Moscow Hides From the Police When It Sees Them Coming

How to go undetected when selling illicit food

Last summer, Russia imposed a full embargo on food imports from the European Union (as well as the U.S.) in retaliation for sanctions over Ukraine. This left authentic European food…

Media Companies Take It on the Chin, Donating Ad Space for Red Nose Day

Outfront Media donates 3D billboards

More than 30 media outlets have donated ad space for an initiative to combat childhood poverty, culminating in a three-hour Red Nose Day "fun-raiser" on NBC. Julia Roberts, Will Ferrell, Jennifer…

Marilyn Monroe's Dress Blows Around on These New York Subway Ads as Trains Arrive

Lifetime promos echo famous Swedish campaign

Lifetime has brought a neat out-of-home advertising trick to the U.S. for the first time to promote its upcoming miniseries The Secret Life of Marilyn Monroe, starring Kelli Garner. Garner began…

National CineMedia Sees the Future of Advertising at the Movies

Moviegoers can't skip ads

National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead. Specifically, the audience for…

Cold Drinks Give the Women on These Bar Coasters Sudden Cuts and Bruises

Japanese fight alcohol-fueled violence

A new Japanese campaign aims to combat domestic violence in the country with inventive coasters that hope to tame excessive drinking, which can contribute to the problem. Yaocho, a bar chain,…

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