Advertising & Branding


Out Of Home

The 'Ugliest Building' in Rotterdam Is Transformed Into the World's Coolest McDonald's

Quite an upgrade by Mei Architects

A building that was once voted the ugliest in Rotterdam, Holland, has been transformed into a striking McDonald's that some are likening to an Apple Store. The original structure, from the…

Why Coca-Cola Hired This Man to Laugh Really, Really Hard on a Crowded Subway Train

Soda brand's latest stunt from Belgium

It's usually not a good sign when someone starts laughing maniacally on the subway. But riders in Belgium seem to take it pretty well in this new Coca-Cola ad. The agency,…

Watch Zappos Cleverly Punk Google by Ambushing Its Cupcake Truck

The ultimate promotional hijacking

Google recently promoted its new photo app by setting up a food truck in Austin that gave away free cupcakes. That was cool. Then a giant cardboard Zappos box set…

JetBlue Told New Yorkers to Steal Its Bus-Shelter Ads, and Rewarded Them for It

Stunt is happening again next week

Steal this ad. No really, it's fine. No one will yell, "Stop, thief!" And even if they do, you're in the clear. More than 100 New Yorkers recently took jetBlue up…

How 2 Creatives Made It Easier for English Speakers to Pronounce São Paulo's Street Names

Advancing tourist literacy in Brazil

Worried about how you'll get around on your next trip to Brazil? Seeing how much trouble tourists have pronouncing Portuguese street names—which is crucial even in major cities like São Paulo,…

These Wrecked Toy Cars Found in Cereal Boxes Send a Sobering Drunk-Driving Message

Targeting college kids

It's always so much fun to get a little toy inside your cereal box! Until that toy is a mangled vehicle reminding you of the dangers of drunk driving. Canadian agency…

A British Woman Surprised Her Cheating Husband With This Billboard on His Commute

It wasn't even Ashley Madison's fault this time

To shame her disloyal partner, a Sheffield, U.K., resident known only as Lisa took out a digital billboard ad to expose his infidelity ... and announce she was leaving him. The…

Leo Burnett Created Bus Tickets in Sri Lanka That Double as Tiny Bars of Soap

Sanitary innovation on mass transit

To demonstrate its commitment to improving healthcare throughout Sri Lanka, Asiri Hospital Group and Leo Burnett created the first-ever bus ticket made of soap. Crowded buses are notorious hotbeds for spreading…

Diet Coke Is Retweeting Its Biggest Fans in Suddenly Extravagant Ways

Surprise RTs pop up in the real world

A retweet is nice and all. But as an expression of affection, it's woefully lame. Diet Coke understand this, and is taking a grand new approach to retweeting love notes from…

Yahoo Is Bringing Back Its San Francisco Billboard, but It Won't Be as Iconic as It Was

Motel theme is long gone

Yahoo is celebrating its 20th anniversary this year, and to celebrate, it's reviving the iconic billboard that welcomed (or repulsed) San Franciscans driving on Interstate 80's eastbound approach to the…