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This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls Sudden sporting challenge for visitors

Fancy yourself the outdoorsy type, eh? You've got all the slickest gear for the rugged lifestyle you live every day. Maybe you even have a gnarly beard and a Clif…

October 14, 2014, 8:13 AM EDT

Emirates Is the World's Most Glamorous Airline The American-bound carrier has rivals feeling turbulence

By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lobster and…

October 12, 2014, 9:05 PM EDT

This Digital Mall Ad Plays Pictionary With You, and Gives Out Fabulous Prizes Poster suddenly springs to life

Today, everything's an ad. Or a game. Sometimes both. Agency TrojanOne in Toronto created this mall installation in Canada for Mattel's Pictionary. A display that initially appears to be a poster…

October 9, 2014, 8:33 AM EDT

Nestlé's 'Bra Cam' Catches People Stealing Glances, but There's a Fun Twist Ending Getting an eyeful in London

Nestlé's Fitness cereal brand, which last year brought us the tweeting bra, has upped the ante with the hidden-camera bra. Watch below as a woman walks around London capturing footage…

October 9, 2014, 7:56 AM EDT

Google Embeds Itself in NYC With Some Delightful Site-Specific Outdoor Ads 72andSunny searches the city

Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best executions have been pretty hard to find—because they've been woven into the…

October 8, 2014, 11:12 AM EDT

Ouija Board Reader Brings Eye-Bulging Terror to This Latest Horror-Movie Ad Stunt From the makers of the Carrie and devil-baby virals

You're asking for trouble if you visit a ouija board reader. But these poor Brooklynites got even more than they bargained for. Thinkmodo, the agency behind the Carrie and Devil's Due…

October 6, 2014, 11:56 AM EDT

Ikea Gets Dove-Like With a Mirror That Tells You How Beautiful You Are Now, everyone's the fairest of them all

Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing. The Swedish retailer has introduced a prototype of a mirror in Britain that looks you up and…

October 6, 2014, 10:23 AM EDT

David Melançon's Splash of Color for Benjamin Moore 2014 Brand Genius winner for home

How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he…

September 29, 2014, 12:04 AM EDT

Tim Hortons Surprised This Calgary Street by Taking Over a Residential Home Overnight Redefining neighborly

Usually when you wake up and something weird has happened at a neighbor's house, you call the police and get the kids in the basement. But not Tuesday morning on…

September 23, 2014, 5:23 PM EDT

This Probably Isn't the Billboard the Westboro Baptist Church Wanted in Its Hometown Oh well, it's up now

The award for best trolling billboard this week goes to this impressive display in Topeka, Kan., which just so happens to be the hometown of the not exceedingly gay-friendly Westboro…

September 11, 2014, 4:02 PM EDT

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