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Drunk People Passed Out in Japan Get Turned Into PSA Billboards While They Sleep Ambushed as a warning to others

Next time you're out at a bar tying one on, you might want to reconsider your choices—if you happen to be drinking in Japan.  Two agencies, Ogilvy & Mather and Geometry…

May 29, 2014, 12:53 PM EDT

McDonald's Unveils the Simplest Ads It's Ever Made TBWA Paris turns products into icons

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in…

May 22, 2014, 9:46 AM EDT

Man Puts Up Billboards All Over L.A. Telling Celebrities to Stop Getting Divorced Tired of the bad example

Upset about his daughter's divorce, and convinced she was influenced by the stellar example our celebrities are setting in that regard, J. Robert Butler bought some billboards. The founder and president…

May 16, 2014, 3:48 PM EDT

24-Hour Chain Pays Local Merchants to Advertise Overnight on Their Security Gates Win-win for rival shops

Delis, grocery stores, liquor marts and bakeries in Bogota, Colombia—most which close at 8 p.m.—agreed to advertise for one of their competitors, Carulla, by turning their late-night security shutters into…

May 15, 2014, 9:09 AM EDT

Coca-Cola Builds Adorable Mini Kiosks to Sell Mini Cokes Ogilvy Berlin comes up small

"It's the little things in life that make us happy." That's the message in this print and outdoor Coca-Cola campaign from Ogilvy & Mather Berlin, and it's true in advertising…

May 14, 2014, 1:19 PM EDT

Sunscreen Brand Trains Tattoo Artists to Look for Signs of Skin Cancer Ogilvy Brazil zeroes in on the problem

In Brazil, sunscreen brands are all about creating advertising that goes above and beyond in offering you protection. This case study for Sol de Janeiro showcases a campaign from Ogilvy Rio…

May 13, 2014, 11:53 AM EDT

Design Student Cleans All the Unsightly Blemishes Off Dr. Zizmor's Subway Ads Better than a chemical peel?

Some things are integral to the New York experience, and getting lost in Dr. Zizmor's subway ads (which have been up since at least the early '90s) is one of…

May 13, 2014, 11:11 AM EDT

Campaign to Plant More Trees in NYC Begins by Tagging Everything That Isn't One 'Let's change that'

OK, it's time to play "Tree, Not a Tree." New York City has so few trees that people there might have forgotten what a tree is, exactly. At least, that's the…

May 12, 2014, 5:03 PM EDT

Nivea Magazine Ad Really Protects With Removable Bracelet That Tracks Your Child on the Beach Print and mobile work together

Taking your kid to the beach means worrying he or she will wander off when you're not looking. Enter sunscreen brand Nivea and FCB São Paolo with a campaign that…

May 6, 2014, 7:14 AM EDT

Coldplay Hides Lyrics From New Album Inside Libraries in 9 Countries Look for the Ghost Stories

In a kind of low-fi version of Jay-Z's celebrated Decoded outdoor campaign, Coldplay has been promoting its new album, Ghost Stories, with a worldwide scavenger hunt—hiding lyric sheets in Chris…

May 1, 2014, 2:39 PM EDT

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