Advertising & Branding


Out Of Home

Havas Chicago Set Up a Peep Show in Its Windows, but the Peepers Got a Bit of Shock

Not the topless girls they expected

Havas Chicago is located at the busy corner of Grand Ave. and Wabash in the city's River North neighborhood, next to Eataly and across from the Nordstrom flagship store. Visitors…

Domino's Just Unveiled a Radical Pizza Delivery Car That Took 4 Years to Build

Like a cheese lover's Batmobile

Hey, Domino's, sweet ride! Behold the Domino's DXP (Delivery eXPert), a modified Chevrolet Spark tricked out with a warming oven and space for 80 pizzas, sides, two-liter bottles of soda and…

This Art Project Will Transform the Eiffel Tower Into a Forest of Heartbeat-Powered Trees

For every virtual tree, a real one grows too

Ahead of the United Nations Climate Change Conference (COP21) in Paris on Dec. 7-8, conceptual artist Naziha Mestaoui gives us 1heart1tree, an art project that reforests the planet as more people contribute. Brought to…

The Original Paranormal Activity House Scares the Daylights Out of People in Prank for Sequel

Open house makes for a fun Halloween stunt

To get people excited about Paranormal Activity: The Ghost Dimension, the horror-movie franchise staged the ultimate haunted-house prank—an open house in the actual home where the first Paranormal Activity was…

Lexus Built a Working Cardboard Version of a Car, and It's Incredible

An origami-inspired ride

You can't spell "cardboard" without "car." In the U.K., Lexus has made an impressive driveable replica of its IS model sedan, using 1,700 pieces of precision-cut cardboard—all to demonstrate the automaker's…

Google Used Clickable Paper in Posters Asking People Which Nonprofits It Should Fund

Choosing from among 10 Bay Area projects

The nonprofits competing in the second Google Impact Challenge have some pretty innovative ideas for how to make the Bay Area a better place to live. And Google's method of…

These Creatives Knitted Outfits for Street Signs as a Way of Asking for Clothes for the Poor

Heartwarming OOH ads

Wool is cool again, and yarn-bombing is a thing. In a nod to the trend, a group of Brazilian creatives started "Doe Agasalho," or "Donate Warm Clothes," a campaign that…

Airbnb Offers the Ultimate Halloween Sleepover: A Night in the Paris Catacombs

Get cozy in costume with 6 million resting souls

Looking for the ultimate scare? Airbnb is running a contest that will give two lucky people the chance to sleep in the Catacombs of Paris, home to over 6 million…

Here's Why New York Comic Con Has Become a Must-Attend Event for Brands

Chevy, AT&T and Pepsi look to attract millennial buyers

New York Comic Con wants to shed its "little brother" status. "It's been a climb," said Lance Fensterman, senior global vp of ReedPOP, which produces New York Comic Con and is…

The 'Ugliest Building' in Rotterdam Is Transformed Into the World's Coolest McDonald's

Quite an upgrade by Mei Architects

A building that was once voted the ugliest in Rotterdam, Holland, has been transformed into a striking McDonald's that some are likening to an Apple Store. The original structure, from the…