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Fox Apologizes for X-Men: Apocalypse Billboard Showing Jennifer Lawrence Getting Choked

An exercise in superhuman backtracking

Social media has not been kind to this Twentieth Century Fox billboard for X-Men: Apocalypse, which shows the titular villain, Apocalypse, choking Mystique, with Rose McGowan urging others to yell…

Stare Too Long at Snickers' Marilyn Billboard, and You Get a Scolding From You-Know-Who

Digital board uses facial recognition to extend Super Bowl idea

Here's a nifty bit of tech-fueled out-of-home advertising from Snickers and BBDO New York, extending the candy bar's Marilyn Monroe-themed Super Bowl campaign. In April, the agency set up a digital…

An Airline Made Sneakers That Vibrate to Lead You Around Cities You're Visiting

EasyJet's buzzy footwear

Imagine if you could explore Europe's greatest cities without having to constantly look down at your phone to make sure you're on course to your next destination. U.K.-based regional airline easyJet…

Ad of the Day: How Good Is This Vacuum? You Can Climb a Skyscraper With Its Suction

Sierra Blair-Coyle puts her faith in LG for a crazy stunt

We'd like to preface this story by saying "Don't try this at home," but we already know somebody—probably in Ukraine—is going to seize the opportunity anyway. Having warned you, we…

Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

The angrier we are, the cheaper it gets

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of…

Havas Worldwide Just Dropped the (Giant) Mic on Canal Street's Post-it Wars

'All good things must come to an end'

Two weeks after the Canal Street #postitwars began with a single word, "HI," one of the main agencies involved—Havas Worldwide—has shut things down in style. With a giant image of…

Infographic: How Tech-Savvy Shoppers Spend Their Time Online

They're 188% more likely to engage with brands in social

Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy…

Visitors to This Open House in Canada Found an Elaborately Staged and Disturbing PSA

Seeing poverty with The Salvation Army

It was advertised like an ordinary real-estate open house, at a residence that looked fine on the outside. But when visitors came for a look inside, they got an eerie…

This Stroller Brand Made an Exact Adult-Size Replica So Parents Could Test-Ride It

Kolcraft puts you in the baby's seat

Every new parent probably wishes someone would come along and push them around in a stroller for a change. A few lucky moms and dads got to live that fantasy,…

Airbnb's Cool Retro Ads for the Brooklyn Half Marathon Ask You to (Gasp) Call This Number

Campaign by Collins calls on the NYC of yesteryear

Airbnb is going old school in its newest local campaign—promoting New York businesses with a phone tree. To support its sponsorship of the upcoming Airbnb Brooklyn Half Marathon, the hospitality tech…

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