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24-Hour Chain Pays Local Merchants to Advertise Overnight on Their Security Gates Win-win for rival shops

Delis, grocery stores, liquor marts and bakeries in Bogota, Colombia—most which close at 8 p.m.—agreed to advertise for one of their competitors, Carulla, by turning their late-night security shutters into…

May 15, 2014, 9:09 AM EDT

Coca-Cola Builds Adorable Mini Kiosks to Sell Mini Cokes Ogilvy Berlin comes up small

"It's the little things in life that make us happy." That's the message in this print and outdoor Coca-Cola campaign from Ogilvy & Mather Berlin, and it's true in advertising…

May 14, 2014, 1:19 PM EDT

Sunscreen Brand Trains Tattoo Artists to Look for Signs of Skin Cancer Ogilvy Brazil zeroes in on the problem

In Brazil, sunscreen brands are all about creating advertising that goes above and beyond in offering you protection. This case study for Sol de Janeiro showcases a campaign from Ogilvy Rio…

May 13, 2014, 11:53 AM EDT

Design Student Cleans All the Unsightly Blemishes Off Dr. Zizmor's Subway Ads Better than a chemical peel?

Some things are integral to the New York experience, and getting lost in Dr. Zizmor's subway ads (which have been up since at least the early '90s) is one of…

May 13, 2014, 11:11 AM EDT

Campaign to Plant More Trees in NYC Begins by Tagging Everything That Isn't One 'Let's change that'

OK, it's time to play "Tree, Not a Tree." New York City has so few trees that people there might have forgotten what a tree is, exactly. At least, that's the…

May 12, 2014, 5:03 PM EDT

Nivea Magazine Ad Really Protects With Removable Bracelet That Tracks Your Child on the Beach Print and mobile work together

Taking your kid to the beach means worrying he or she will wander off when you're not looking. Enter sunscreen brand Nivea and FCB São Paolo with a campaign that…

May 6, 2014, 7:14 AM EDT

Coldplay Hides Lyrics From New Album Inside Libraries in 9 Countries Look for the Ghost Stories

In a kind of low-fi version of Jay-Z's celebrated Decoded outdoor campaign, Coldplay has been promoting its new album, Ghost Stories, with a worldwide scavenger hunt—hiding lyric sheets in Chris…

May 1, 2014, 2:39 PM EDT

UTEC Follows Up Billboard That Created Drinking Water With One That Cleans the Air FCB Mayo's worthy sequel

Peru is in the middle of a construction boom that generates a lot of unhealthy pollution. Peruvian engineering university UTEC and its ad agency, FCB Mayo, decided to create an…

May 1, 2014, 7:31 AM EDT

Rodent Control Company d-CON Puts Missing Posters for Mice Around NYC See the painfully funny videos, too

Rats and mice are not endangered species in New York City. (There are thought to be at least as many rats as people in the Big Apple, and there could…

April 28, 2014, 1:53 PM EDT

Stick Your Fingers in These Holes If You Dare, Says Weird Outdoor Ad for PlayStation This may hurt a bit

The trend toward branded out-of-home machines that actively hate humans might have reached its apex with this stunt by PlayStation, which shocked commuters in Antwerp's Central Station by, uh, literally…

April 24, 2014, 2:07 PM EDT

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