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David Melançon's Splash of Color for Benjamin Moore 2014 Brand Genius winner for home

How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he…

September 29, 2014, 12:04 AM EDT

Bud Light Bumps Into One Big Problem With Its Secret Party Town: the Residents Lessons in reality marketing from Crested Butte, Colo.

When you secretly plan to bring 1,000 beer drinkers to a quiet mountainside village in Colorado, what could possibly go wrong? Well, a fair amount, as it turns out—most of it…

September 3, 2014, 2:19 PM EDT

CBS Outdoor Agrees to Buy Van Wagner's Billboard Business Will pay $690 Million in cash for 1,100 boards

CBS Outdoor Americas announced today it plans to purchase Van Wagner Communications' billboard business, "a privately held company with outdoor advertising in New York's Times Square and on buses on…

July 21, 2014, 3:27 PM EDT

Whybin\TBWA Cashes In With Outdoor Grand Prix for Fabulous GAYTMs DDB, Grey take gold for the U.S.

CANNES, France—A colorful gay pride campaign from Australia that turned ATMs into GAYTMs earned Whybin\TBWA the Grand Prix in the Outdoor Lions contest here tonight. The campaign, done for ANZ Bank's…

June 17, 2014, 3:30 PM EDT

OgilvyOne Soars to Direct Grand Prix for BA's Plane-Detecting Billboards Interlude takes gold for Bob Dylan video

CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight…

June 16, 2014, 3:30 PM EDT

Turner, CBS Outdoor Tip Off NYC Subway Media Play High-def screens light up 10 MTA stations

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New…

March 10, 2014, 7:17 AM EDT

This Agency Keeps Collecting Hits in Seattle Copacino + Fujikado is 'more of a Cal Ripken than a Reggie Jackson'

Specs Who From left, Jim Copacino, co-founder and ecd; Betti Fujikado, co-founder and director of account management; Tim O’Mara, director of engagement strategy; Brandy O’Briant, managing director; and Mike Hayward, creative…

February 20, 2014, 6:49 AM EST

Ad of the Day: Heineken Gets Holiday Revelers to Sing Karaoke for 30,000 Strangers Would you say yes to this?

Depending on your views (or ability to carry a tune), karaoke can be a fun way to let loose among friends or a guaranteed path to total embarrassment. This year,…

December 12, 2013, 4:34 PM EST

TNT Scares Up Big Business With Mob City Acura, DirecTV, Sony Pictures are marquee sponsors

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a…

December 3, 2013, 4:58 PM EST

Even Pickles Are Embracing the Farmers Market Movement Vlasic has gone from hearty to healthy

We Americans owe our contemporary epoch not just to the founding fathers and the Constitution but also, believe it or not, to the pickle. In 1492, before weighing anchor for…

October 3, 2013, 7:33 AM EDT

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