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Advertising & Branding

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Out Of Home

Yahoo Is Streamlining Its Content in Hopes of Boosting Ailing Ad Business

Fewer verticals, more live video

Yahoo said today that its plan to streamline the company will allow it to "double down" on fewer content verticals, expand live video, and more aggressively tout its tech and…

Lyft Creates a Surreal, Circus-Themed Driving Scene in Its First National TV Campaign

Hopes to cut through the chaos of travel

Imagine you're stuck in summer traffic underneath a humid overpass. A booted car clunks its way along in front of you, while a group of men and women who had…

SXSW Attendees Can Paint Their Own Virtual Reality Happy Meal Box

Using VR to show 'the future of fun'

A new virtual reality program McDonald's is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand's most…

Blackboard Co. Wants to Be the Biggest Small Agency in America

Austin shop counts Pabst, Dell and Sylvania as clients

Specs Who (l. to r.): Co-founders Clark Evans and Jeff Nixon with media director Tracy Arrington What Full-service advertising and content company Where Austin, Texas Photo: Courtesy of Blackboard Co. Austin has its fair…

Ad of the Day: Pizzeria Uses Periscope-Tracked Delivery Runners to Avoid Carbon Emissions

Going green and getting fit

How do you deliver pizza without hurting the environment? This chain in London got runners to do it. Sodo, a U.K. pizzeria that specializes in locally and ethically sourced ingredients, has…

Ad of the Day: This Awesome Billboard Lets Tired Drivers Enjoy the Comforts of Home

McCann Lima's solution to a rash of road accidents

We've seen lots of billboards over the years that want to provide some kind of utility, beyond just being a blight on the landscape. Here's the latest example from Peru—a…

Ad of the Day: Watch TiVo Crash a Movie Theater and Interrupt a Film With Commercials

Needless to say, the moviegoers weren't pleased

Where's an ad blocker when you really need one? That's what 100 influencers invited to a private screening of Spectre, at the Cinebarre Theater in Louisville, Colorado, were thinking last month.…

Ad of the Day: Why Zappos Delivered 1,900 Boxes to Hanover, N.H., That No One Ordered

Under cover of night

Zappos has always taken its "Delivering happiness" mantra seriously, at least where customers are concerned. To express it this holiday, and alongside agency Mullen Lowe, it pulled a stunt that's almost…

Slack Just Took Over 4 Cities With Its First Big, Extremely Bubbly Ad Campaign

OOH work is full of rainbows, kittens and ice cream

If you live in Minneapolis, Milwaukee, Cleveland or Charlotte, N.C., you're about to get a major dose of happy vibes, thanks to Slack's new effervescent outdoor ad campaign. The workplace communication…

AT&T Tests Cross-Screen Advertising With AdWorks

New platform taps DirecTV homes for better targeting

AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant's advertising sales wing (which now includes…

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