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Advertising & Branding

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Out Of Home

Fox’s New 24: Legacy Hero Is on the Run in the World Trade Center Oculus

100-yard motion digital campaign launches Monday

24: Legacy's World Trade Center installation features the franchise's new hero, played by Corey Hawkins.Fox Fox's upcoming 24 reboot, 24: Legacy, doesn't take place in New York, but the series' new…

16 Brilliant Outdoor Ads That Rocked the Real World in 2016

Intriguing, amazing and hilarious executions from all over the world

Out-of-home remains one of our favorite advertising mediums. Yes, so much of it is an eyesore, but when it's great, there's almost nothing better. There's something particularly delightful about great…

Ad of the Day: South Park Drove These Mobile Billboards to Places They Weren't Wanted

Site-specific ads recall hilarious unpleasantries from past seasons

We will never be able to forgive South Park—or thank it enough—for that one time it utterly decimated native advertising in a story arc. But to promote its 20th season,…

NBC Takes Over New World Trade Center Station With GIFs Promoting Superstore

First entertainment company to advertise in the space

NBC teamed with Giphy for a Superstore GIF installation that operates through Oct. 16. NBC New York commuters who travel through the new World Trade Center transportation hub were met with…

Ad of the Day: Insane Flying Woman Gets Takeout From a Cliffside Dunkin' Donuts

Wingsuit base jumper Ellen Brennan pulls off a crazy stunt

Most fast-food chains have drive-throughs. Not many offer fly-throughs.  To illustrate how quickly customers can pre-order and pick up their balanced breakfasts with a new app, Dunkin' Donuts enlisted the help…

Ad of the Day: McDonald's Brings Nations Together in Outdoor Ads for Euro 2016

BETC fosters a sense of unity

Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace…

Stare Too Long at Snickers' Marilyn Billboard, and You Get a Scolding From You-Know-Who

Digital board uses facial recognition to extend Super Bowl idea

Here's a nifty bit of tech-fueled out-of-home advertising from Snickers and BBDO New York, extending the candy bar's Marilyn Monroe-themed Super Bowl campaign. In April, the agency set up a digital…

Ad of the Day: How Good Is This Vacuum? You Can Climb a Skyscraper With Its Suction

Sierra Blair-Coyle puts her faith in LG for a crazy stunt

We'd like to preface this story by saying "Don't try this at home," but we already know somebody—probably in Ukraine—is going to seize the opportunity anyway. Having warned you, we…

Infographic: How Tech-Savvy Shoppers Spend Their Time Online

They're 188% more likely to engage with brands in social

Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy…

Johnny Depp Delights Disneyland Goers as the Mad Hatter on This Magical Live Billboard

Interactive stunt for Through the Looking Glass gives fans a thrill

Livestreaming is all the rage for brands, and Disney has unleashed one of the best live stunts yet, getting Johnny Depp to interact with fans as the Mad Hatter on…

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