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Advertising & Branding

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Out Of Home

How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

OOH gets contagious

This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São…

This Ikea Pop-Up Store Serves Breakfast in Bed to Lucky Londoners

Get a little closer to those bedroom products

Last month, Ikea launched an online wedding service. Now, it's one step closer to offering the full honeymoon package, with a stunt that will bring breakfast in bed to guests…

This Outdoor Ad in Moscow Hides From the Police When It Sees Them Coming

How to go undetected when selling illicit food

Last summer, Russia imposed a full embargo on food imports from the European Union (as well as the U.S.) in retaliation for sanctions over Ukraine. This left authentic European food…

Cold Drinks Give the Women on These Bar Coasters Sudden Cuts and Bruises

Japanese fight alcohol-fueled violence

A new Japanese campaign aims to combat domestic violence in the country with inventive coasters that hope to tame excessive drinking, which can contribute to the problem. Yaocho, a bar chain,…

Outdoor Ad Company Gets CMOs' Attention by Putting Their Faces on Mysterious Billboards

Without their permission

Here's an odd little case study from outdoor ad company JCDecaux and BBDO Belgium. Frustrated that client marketing directors weren't showing up to its business presentations, JCDecaux got personal with them—by…

Snickers Found Amusing Fails All Over NYC and Put These Stickers Next to Them

Fun, site-specific OOH

BBDO New York continues its run of great work for Snickers with this irresistible out-of-home campaign, in which the candy brand found goofy mistakes all around New York City—and put…

Powerade's Fun 'Workout Billboards' Will Really Make You Sweat

Climbing wall, punching bag and more

Billboards don't usually ask a lot of you, beyond a cursory glance. But these Powerade boards from Ogilvy & Mather Berlin put you right to work. They're more like exercise installations…

Anti-Littering Campaign Uses DNA to Identify Litterbugs and Put Their Faces on Ads

Science to the rescue

Thinking of littering in Hong Kong? You could soon be a poster child for the problem. A remarkable campaign from Ogilvy & Mather takes DNA from trash on the ground and…

McDonald's Updates Its Famously Minimalist Ads in France to Include Emojis

Menus items are now made of happiness

McDonald's in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost…

Tiny Billboards for Ant-Man Are Popping Up That Ants Are Really Going to Love

Bringing out-of-home down to size

There's something irresistible about tiny billboards. We've seen them before, of course—for example, there was this LittleBigPlanet campaign from 2008 and this Lego stunt from 2012. And now, the upcoming superhero…

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