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Out Of Home

This Gym's Reserved Parking Spots for Members Are the Farthest Ones From the Door

Anytime Fitness extends your workout

Parking a few steps from the gym door is kind of like ordering a cheeseburger and a diet Coke. Isn't it? Anytime Fitness won't dictate where its members leave their wheels,…

Sonos Embraces 'Subway Therapy' After Its Ads Threaten to Displace the Sticky Notes in NYC

Brand tries to preserve post-election art project

For those in New York City grieving the results of the presidential election, the "Subway Therapy" wall of sticky notes inside New York City's Union Square station has been a…

Coolest Agency Product of the Day: This Reactive, Ready-to-Use, Modular Kinetic Display

Breakfast turns an old project into a new product

The inventors at Breakfast have been busy, and their newest toy is ready for market. The Brooklyn-based agency and product design shop—once described as a team of "hardware hackers"—today is launching…

Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign

Music service gives thanks for a 'weird' 2016

Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the…

These Provocative Ads for World AIDS Day Reveal a Little-Known Fact About HIV-Positive Partners

Much more than their condition

We'd all like to be seen as more than a condition or label. There's little worse than one that defines your life. It is little known that HIV-positive people following treatment…

JetBlue Pretends It's the 1960s With a Retro Logo, Pop-Up Store and Airplane

To celebrate new service to Palm Springs

Few airline routes evoke the golden age of flying quite like New York City to Palm Springs. And to celebrate new seasonal service along that route, JetBlue jumped back to…

How This Agency Got a Deceased Author to Sign Books at a Book Fair

A signature for when you can't be there

Literary fans love a good book signing. But absent the actual author, the next best thing might be an autograph from a mechanical arm in his or her own style. That,…

Ikea Built a Room in One of Its Stores to Look Like a Damaged Home in Syria

Brilliant fundraising idea with the Red Cross

Here's a fantastic use of in-store media by Ikea to bring the reality of the Syrian crisis home to those enveloped in the comforts of the West—indeed, those right in…

Benjamin Moore Is Giving Out 20,000 Stencils So Cub Fans Can #PaintTheW Around Town

A colorful take on #FlyTheW

Chicago Cubs sponsors are celebrating the team's first World Series win in 108 years with various spots and stunts. For its part, Benjamin Moore is encouraging a little sanctioned graffiti—painting…

How Do You Promote an Indestructible Lawn Mower? With a Press Release Made of Steel

Colle+McVoy gets tough with the press for Cub Cadet

We've seen a lot of intentionally silly press releases over the years. But this one, sent out by Colle+McVoy for client Cub Cadet, is not kidding around. The Minneapolis agency recently…

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