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Linkedin Exec Says Marketers Make the Best CEOs

CMOs own the data that drives sales

The rising importance of data to companies (organizations in general and marketing departments in particular) is changing the perception of marketing's value. In fact, marketing is now so important that…

Here Are the Top TV Advertisers of 2014

Includes findings from 23 industries

Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists…

5 Instagram Food Photographers Who Keep Fans and Brands Hungry for More

Getting shoppers to bite

Marketers hope they can make consumers hungry for their products from Instagram posts. And it's not just food brands getting in on the action—online services and retailers like Expedia and…

Chances Are, the Clothes You're Wearing Right Now Have Been Washed in Tide

How the detergent has reigned for 68 years

Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that…

Is Vagueness Killing Advertising?

Let's drop meaningless phrases like 'digital advertising' and 'content marketing'

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are? I’ve never…

The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real

Inside Newcastle and Droga5's ambushing of the Super Bowl

Technically speaking, the best ad of 2014 didn’t exist. Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle…

Jam3 Turns Crazy Marketer Ideas Into Digital Reality

Uses cutting-edge technology to help consumers tell brand stories

Specs Who (l. to r.) Mark McQuillan, co-founder and technical director; co-founders and creative directors Adrian Belina and Pablo Vio What Digital design and development Where Toronto When Publicis and Orange came up with…

Walmart Amends Price Matching Policy After Cheap PS4 Debacle

Excludes marketplace vendors, third-party sellers, membership or auction sites

For those looking to score a cheap PlayStation 4 at Walmart by using the devious tactic of showing a false Amazon listing for an underpriced console, the gig is up. The…

Amazon Hoax Coupled With Walmart's Price Matching Leads to Ridiculously Cheap PS4s

Fake listing tricks retailer into selling underpriced consoles

Update: Due to this tactic, Walmart has amended its policy to only match prices from Walmart.com and 30 selected retailers. Prices from third-party vendors, marketplace sellers, membership-only retailers and…

Here's What Jared Leto Had to Say to a Room Full of Tech and Advertising Leaders

Multi-talented actor joined chat on L.A.'s role as a creative center

Adweek recently gathered several creative and tech industry leaders at The Lot (home of Funny or Die) in West Hollywood for a frank discussion about the state of the ad business…

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