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Former PepsiCo CEO and DreamWorks Chairman Roger Enrico Has Died at 71

Iconic exec was 'one of the true legends'

Roger Enrico, who led Pepsi through the high-stakes "Cola Wars" of the 1980s, has died. He was 71. Although known for his lengthy career with PepsiCo, where he inked a sponsorship…

Mondelez Is Looking Beyond Ad Agencies to Find Partners for the Era of Digital Content

BuzzFeed and others to produce games, apps and recipe videos

Earlier this week, multinational food conglomerate Mondelez International announced that it would be launching "a first-of-its-kind advertising model" in collaboration with various media partners. In short, one of the world's largest…

Amid Rumors of Layoffs, HSBC's Top Global Marketer to Step Down After 15 Years

The reasons for Chris Clark's departure are unclear

Chris Clark, group head of marketing at banking giant HSBC, will soon be leaving the company after more than 15 years. A spokesperson told Adweek, "Chris Clark will be stepping down,…

Spotify Will Now Let Brands Sponsor the Most Popular Playlists

Kia, McDonald's and Target are all getting in on the action

Remember the old days when you'd give a girl or guy a playlist in the hopes of winning them over? Now, Spotify is letting brands try the same trick. Spotify has…

Wells Fargo Is Building a Twitter-Powered Conveyor Belt to Dole Out Tech Gifts for Grads

Tablets, smart watches and fitness trackers

To celebrate the annual time of year when students trade in their backpacks for the much heavier shackles of college debt, Wells Fargo is building a Twitter-powered conveyor belt to…

Taco Bell and Snapchat Have Teamed Up to Turn You Into a Taco for Cinco de Mayo

With sauce hair and fire eyes

Ever wonder what it'd be like if your head turned into a taco, wobbling on your neck as pigeons pecked away at the shell? No? You're not alone. But for the few…

Home Depot's CMO Trish Mueller Resigns After 5 Years in the Top Marketing Role

Online president Kevin Hofmann takes over

Trish Mueller has stepped down as chief marketing officer at Home Depot after nearly seven years with the Atlanta-based company. Director of corporate communications Stephen Holmes confirmed to Adweek today that…

This L.A. Shop Helps Brands Create Marketing Strategies With Designs to Match

It's worked for Mr. Clean, Coffee-mate and others

Specs Who President Chris Lowery and founder and ecd Margo Chase What Design and brand consultancy Where New York and Los Angeles Chase Design Group knows how to make something pretty—they're designers after all—but they like to…

Lyft Creates a Surreal, Circus-Themed Driving Scene in Its First National TV Campaign

Hopes to cut through the chaos of travel

Imagine you're stuck in summer traffic underneath a humid overpass. A booted car clunks its way along in front of you, while a group of men and women who had…

High Times Is Using Big Data to Rebrand Marijuana

Creating buzz to onboard advertisers

High Times, a monthly magazine focused on the marijuana industry, is hoping to shift the image of the cannabis industry and improve the national conversation while also attracting a broader…

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