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Saatchi’s New CEO Doesn’t Want to Pick Apart the Past But Robert Senior faces issues that date back years

Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years. The churn in the…

October 6, 2014, 8:19 AM EDT

Attention Brands: This Is How You Get Millennials to Like You Looking at what resonates with most marketers’ dream demo

How can a brand get that coveted millennial nod? It's all about talking to them in their own language.  "Ever since youth culture became a defined concept, marketers have been using…

October 6, 2014, 8:02 AM EDT

Why George Clooney Wears James Dean’s Pants After 141 years, Levi's 501s are still the coolest jeans in America

In May 2001, a relatively new auction site called eBay had the media world abuzz. For sale was an artifact, dated to 1880, and dug up from the mud of…

October 6, 2014, 7:59 AM EDT

Who Will Succeed the Millennials? Let’s Call Them the Post Generation These consumers come of age after 9/11, Obama and the digital revolution

As someone who’s spent the past decade-plus studying and explaining millennials, I’m not about to abandon them just as they enter their peak earning and spending years. Illustration: Lindsey Balbierz But let’s…

October 6, 2014, 7:58 AM EDT

How Two Millennials With a Talent for Writing Apps Founded Their Own Multimillion Dollar Agency Brands like Jägermeister and Coca-Cola are clients

Specs Who Co-founders and co-CEOs Mark McDonald (l.) and Josiah Humphrey What App development company Where Headquarters in Melbourne, Australia Mark McDonald and Josiah Humphrey were barely teenagers when they went into business together…

October 6, 2014, 7:58 AM EDT

Marketers Are Taking Out-of-Home to the Next Level With Digital Activations Coca-Cola and Jimmy Dean among the brands seeing results

Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts…

September 29, 2014, 12:08 AM EDT

How a Topless Mermaid Made the Starbucks Cup an Icon She’s a little more modest today than in the ‘70s

Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you…

September 29, 2014, 12:07 AM EDT

One Push Notification Too Many Will Make Consumers Delete Your iBeacon App Message overload happens quickly

A new marketing menace is emerging with the explosion in iBeacon technology: message overload. Almost every retailer and brand is starting to test the new location-aware sensors known as beacons,…

September 29, 2014, 12:06 AM EDT

How Shane Smith Built Vice Into a $2.5 Billion Empire 2014 Brand Genius winner for media

By now, you’ve no doubt heard about Vice’s humble beginnings. It’s 1994 in Montreal, and three guys—Shane Smith, Gavin McInnes and Suroosh Alvi—decide to launch a free punk magazine called…

September 29, 2014, 12:04 AM EDT

David Melançon's Splash of Color for Benjamin Moore 2014 Brand Genius winner for home

How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he…

September 29, 2014, 12:04 AM EDT

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