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Blackboard Co. Wants to Be the Biggest Small Agency in America

Austin shop counts Pabst, Dell and Sylvania as clients

Specs Who (l. to r.): Co-founders Clark Evans and Jeff Nixon with media director Tracy Arrington What Full-service advertising and content company Where Austin, Texas Photo: Courtesy of Blackboard Co. Austin has its fair…

Q&A: Mac Presents' Marcie Allen on How Tech Is Impacting Music Marketing

And what to look for at SXSW

Specs Current gig President, MAC Presents Twitter @MarcieAllen Age 42 Adweek: You've been in the music marketing industry for more than 20 years. What's new? Marcie Allen: Probably looking at all the new technology,…

What Is Peyton Manning's Post-NFL Career Going to Be Like?

Marketing and broadcasting in star QB's future

Peyton Manning is calling it an NFL career. "I fought the good fight. I have finished my football race. After 18 years, it is time," the defending Super Bowl champion quarterback…

Infographic: What Millennials Want to See (and Take Home) From Branded Events

The most popular swag? Reusable bottles

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash, creator of…

This Agency Hires Improv Comedians to Brainstorm Your Campaign

HP, Pandora try out 'funworkshops'

Specs Who (l. to r.): Kenny White, head of product; Paul Charney, CEO; Craig Mangan, CCO What Creative agency Where San Francisco Founded by ex-Goodby, Silverstein & Partners and BBDO creatives in 2014, San…

Infographic: Dating Apps Are Sparking Millions of Social Media Conversations

Tinder drove 83 percent of that talk on Twitter

Dating apps chatter reached a fever pitch in 2015. KBS Attention reviewed more than 2.5 million Twitter conversations that included Grindr, Tinder, Happn, OkCupid and Match to gain insights about…

FX and Sports Illustrated Feature 'The Girls of Archer,' Swimsuit Issue-Style

Branded content debuts online today

If this year's Sports Illustrated swimsuit issue feels a little more animated than usual, it's likely because of the characters from FX's Archer. As part of the marketing campaign for…

Celebrity Deaths Create Different Kinds of Buzz on Facebook and Instagram

David Bowie's passing a case in point

January was an unusually sad month in celebrity news, with many beloved entertainers passing away. And while their deaths were often the talk of social media, the amount of buzz…

Here’s How Neuroscience Can Help Improve Mobile Marketing

This is your brain on smartphones

Since the beginning of time, the mind has been a mystery. Since the beginning of advertising, humans have tried to solve it. But it's only been in the last decade that…

Derek Zoolander Spoofs 'The More You Know' PSAs for NBCUniversal

His message: 'The Outside Matters'

Zoolander 2 might not be much of a movie—the upcoming Ben Stiller comedy has been "critically savaged"—but the movie's marketing campaign has been epic. In its latest masterstroke, Paramount Pictures has…

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