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Infographic: Dating Apps Are Sparking Millions of Social Media Conversations

Tinder drove 83 percent of that talk on Twitter

Dating apps chatter reached a fever pitch in 2015. KBS Attention reviewed more than 2.5 million Twitter conversations that included Grindr, Tinder, Happn, OkCupid and Match to gain insights about…

FX and Sports Illustrated Feature 'The Girls of Archer,' Swimsuit Issue-Style

Branded content debuts online today

If this year's Sports Illustrated swimsuit issue feels a little more animated than usual, it's likely because of the characters from FX's Archer. As part of the marketing campaign for…

Celebrity Deaths Create Different Kinds of Buzz on Facebook and Instagram

David Bowie's passing a case in point

January was an unusually sad month in celebrity news, with many beloved entertainers passing away. And while their deaths were often the talk of social media, the amount of buzz…

Here’s How Neuroscience Can Help Improve Mobile Marketing

This is your brain on smartphones

Since the beginning of time, the mind has been a mystery. Since the beginning of advertising, humans have tried to solve it. But it's only been in the last decade that…

Derek Zoolander Spoofs 'The More You Know' PSAs for NBCUniversal

His message: 'The Outside Matters'

Zoolander 2 might not be much of a movie—the upcoming Ben Stiller comedy has been "critically savaged"—but the movie's marketing campaign has been epic. In its latest masterstroke, Paramount Pictures has…

KFC Swaps Out Norm Macdonald for Jim Gaffigan as Its Latest 'Real' Colonel

Finds a pitchman who may actually eat fried chicken

KFC and Wieden + Kennedy's wacky search for the perfect Col. Harland Sanders continues, this time with comedian Jim Gaffigan. Earlier this week, KFC posted a montage of Norm Mcdonald's clips,…

How CBS Has Spent the Past Year Trying to Get You to Watch Super Bowl 50

Network aired 'hundreds and hundreds' of promos

When George Schweitzer was researching CBS's coverage of the very first Super Bowl as part of his preparation for the network's Super Bowl 50 marketing campaign, he made note of…

Why Detavio Samuels Left His Job to Start an Agency That Speaks to Black Consumers

A major moment for diverse stories

Specs Name Detavio Samuels Age 35 New gig President, Interactive One and One Solution/OneX Old gig President of GlobalHue Twitter @detavio Adweek: You've launched a branded content studio that targets black consumers. What is different about…

How Cannes Lions Will Put Music Back in the Spotlight in 2016

Its role in marketing gets formal recognition

In 1971, Coca-Cola and McCann's Bill Backer taught the world to sing in perfect harmony. Today, George Gershwin's "Rhapsody in Blue" flies the friendly skies alongside United Airlines more than…

The Ads That Rekindled America's Craving for Arby's

Fallon's spots are funny, smart and massively meaty

About two years ago, Arby's decided it was ready to try something new. The fast food chain was too far below the radar in a highly competitive field that often…

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