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What Do So Many Celebrities See in Ray-Ban's Wayfarer Sunglasses? From James Dean to James Franco

Style and color are very important when it comes to sunglasses, but as any fashionista—or just anyone who lives in L.A.—will tell you, no frames get hot until celebrities put…

November 17, 2014, 12:02 AM EST

This Is What Consumers Want From New Tech And 4 startups trying to take those desires to the bank

What needs and priorities define the contemporary American consumer? The Future Foundation took a look at some key trends shaping modern life, and using its findings, selected four startups the…

November 17, 2014, 12:02 AM EST

Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset The vodka's new message is more about 'we' than 'me,' says the mogul

Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years. Since 2009, he's helped Diageo's Ciroc…

November 17, 2014, 12:02 AM EST

Is Your Company’s Digital Transformation Really Happening? Study shows a disconnect between perception and reality

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear…

November 10, 2014, 12:02 AM EST

How a Fledgling Florida Agency Defied Recessionary Headwinds Pinnacle has become one of the state’s fast-growing shops

Specs Who Peter Gary, founder, CEO What Full-service ad agency Where Boca Raton, Fla. Pinnacle has bucked the headwinds of Florida's recent economic downturn, with the 3-year-old Boca Raton agency becoming a rapidly…

November 10, 2014, 12:02 AM EST

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

November 5, 2014, 2:26 PM EST

The Rise and Fall of the World's Most Hated Clothing Brand From buffalo checks to oral sex, the weird story of Abercrombie & Fitch

You may not have heard of Lasse Hansen, Carter Czech or James Flook, but chances are you’ve seen them naked. Or nearly so. How? You’ve seen their chiseled torsos in…

November 2, 2014, 11:02 PM EST

Check Out This Week's 10 Must-See Digital Marketing Stats Michael Jordan, LeBron and Instagram's data reach rarified air

Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out…

October 31, 2014, 11:48 AM EDT

20 Years of Digital Advertising: From Banner Ads to Sponsored Snapchats A landmark birthday

AT&T ran the first banner ad two decades ago today via the then-popular Web browser Netscape, which offered a palette of 16 colors—a fraction of what modern digital designers have…

October 27, 2014, 12:01 AM EDT

Inside Whole Foods' Store of the Future Tackles sustainability with digital displays

Just one week after launching its first national branding campaign, Whole Foods is promoting its sustainability cred in stores. The upscale grocer—with the help of SapientNitro's Second Story—has loaded up its…

October 27, 2014, 12:01 AM EDT

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