Advertising & Branding
:Marketing
Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…
With spring-like weather finally here, contact lenses are in seasonal demand for teens, college kids and others who want to ward off itchy allergies or simply ditch their eyeglasses for…
Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…
Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…
Specs Who (l. to r.) Mike Braue, director of client services, consumer brands; Michael McIntyre, president; Christianne Brooks, group creative director; and Kevin Aratari, evp, entertainment What Entertainment advertising, marketing, branding and…
Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…
Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who…
It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots…
The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse…
This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…
