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This Agency Was Tackling Search Before Google Even Existed Acronym wants your company to be an SEO superstar, too

Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore Talk about old school. Launched in…

July 2, 2014, 9:06 PM EDT

How the Fashionable Miss Dior Devolved Into a Mass-Market Perfume for Millennials The smell of branding gone bad

A green chypre laced with patchouli, Miss Dior was somehow both well-mannered and seductive. The Guerry Colas-designed bottle managed the same feat. A testament to Miss Dior’s enduring appeal, this ad required no messaging beyond the name…

July 1, 2014, 11:27 PM EDT

CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets But almost half are worried about managing this change

A survey of CMOs shows they understand the industry is going digital, but they are still resisting the "digital" label for their companies. Infographic: Carlos Monteiro

July 1, 2014, 11:21 PM EDT

Multicultural Marketing Requires a Whole-Market Approach Culture is often underleveraged

The much touted diversity in advertising—the notion that advertisers have finally awakened to the growth opportunities grounded in the multihued population explosion taking place in the U.S. today— is at…

July 1, 2014, 6:35 AM EDT

Tiny Rebellion Is Doing Well by Doing Good Effecting positive change can be profitable

Specs Who (Clockwise from top left) Amir Haque, chief strategist; Jennifer Parke, executive creative director; Christy Ferguson, group account director; Lucas Donat, founder, CEO, CCO What Full-service agency Where Santa Monica, Calif. Lucas Donat,…

June 25, 2014, 9:30 PM EDT

How Banana Republic Moved From Skinny Models to Gay Guys Couple keeps the brand beautiful—and authentic

This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade. While the hunky (and sometimes shirtless) male models tiptoed up to…

June 25, 2014, 9:27 PM EDT

Thrillist Goes Offline With Best Day of Your Life Experiential marketing takes over New York's East Village

On the longest day of the summer, Thrillist wants to make sure you’re going to have a good time. The online content-meets-commerce publisher is hosting the second annual Best Day…

June 20, 2014, 2:44 PM EDT

This Company Went From Selling Street Meat to Saks Fifth Avenue Roaming Hunger connects food trucks with brands

Specs Who (From left) Ross Resnick, founder and Big Burrito; Ryan van de Griendt, director of operations; Megan Madsen, account manager; Cory Murphy, director of new business What Experiential marketing agency and…

June 18, 2014, 7:58 PM EDT

Kicking the Figs out of Fig Newtons How Nabisco solved its fruit filling identity crisis

Did you know that Fig Newtons have been around for 123 years? Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two years.…

June 18, 2014, 7:57 PM EDT

Ad of the Day: In Sequel to Viral Smash, Pantene Urges Women to Stop Apologizing Brand continues to challenge gender norms

As a woman who has been called out for apologizing too much, watching Pantene's "Not Sorry" video made me cringe. It hit too close to home, and that's the beauty…

June 18, 2014, 8:30 AM EDT

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