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This Experiential Marketing Shop Creates Immersive Work for People Who Hate Advertising

Say OK is there for the haters

Specs Who Founding partner Casey Conway What Experiential agency Where Los Angeles and Seattle If you've been to Sundance or South by Southwest this year, you may have come across Say OK's work. The…

Mindshare’s Content Guru on What It's Like to Be a Creative in a Media Agency

And why he hates the branded content label

Specs Current gig Co-president, Mindshare Content+ Entertainment N.A. Age 39 Twitter @gvmanago Adweek: What was it like to transition from TV to becoming a creative guy in a media agency? Greg Manago: When I started…

Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With)

YouTube, Netflix and social all surpass TV

Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy…

After Spoofing SI’s Swimsuit Issue, FX’s Archer Wants You to Turn Off Your Cellphones in Theaters

Broad marketing campaign for Season 7

FX has been making a lot of noise with its marketing campaign for Archer's upcoming Season 7, which has already spoofed the Sports Illustrated Swimsuit Issue and re-created Magnum P.I.'s…

Blackboard Co. Wants to Be the Biggest Small Agency in America

Austin shop counts Pabst, Dell and Sylvania as clients

Specs Who (l. to r.): Co-founders Clark Evans and Jeff Nixon with media director Tracy Arrington What Full-service advertising and content company Where Austin, Texas Photo: Courtesy of Blackboard Co. Austin has its fair…

Q&A: Mac Presents' Marcie Allen on How Tech Is Impacting Music Marketing

And what to look for at SXSW

Specs Current gig President, MAC Presents Twitter @MarcieAllen Age 42 Adweek: You've been in the music marketing industry for more than 20 years. What's new? Marcie Allen: Probably looking at all the new technology,…

What Is Peyton Manning's Post-NFL Career Going to Be Like?

Marketing and broadcasting in star QB's future

Peyton Manning is calling it an NFL career. "I fought the good fight. I have finished my football race. After 18 years, it is time," the defending Super Bowl champion quarterback…

Infographic: What Millennials Want to See (and Take Home) From Branded Events

The most popular swag? Reusable bottles

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash, creator of…

This Agency Hires Improv Comedians to Brainstorm Your Campaign

HP, Pandora try out 'funworkshops'

Specs Who (l. to r.): Kenny White, head of product; Paul Charney, CEO; Craig Mangan, CCO What Creative agency Where San Francisco Founded by ex-Goodby, Silverstein & Partners and BBDO creatives in 2014, San…

Infographic: Dating Apps Are Sparking Millions of Social Media Conversations

Tinder drove 83 percent of that talk on Twitter

Dating apps chatter reached a fever pitch in 2015. KBS Attention reviewed more than 2.5 million Twitter conversations that included Grindr, Tinder, Happn, OkCupid and Match to gain insights about…

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