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4 Trends That Will Keep Your Brand Globally Competitive

Adapting to cultural contexts is key

Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus When marketers take their brand positioning and messages global, a lot…

Janelle Monáe Is Building a Music Empire That Will Spark 'a Revolution in Your Head'

Her Wondaland label spotlights and empowers emerging artists

Janelle Monáe wants the world to know that Wondaland Records, the singer-songwriter-producer's new venture with Sony Music Entertainment's Epic Records, is not merely a record label—it's a movement. Wondaland is "a…

Adweek and Clio Awards Form a Duet for Our Annual Music Issue

Partnership tuned to the evolving relationship between artistry and marketing

We've all experienced it, the powerful, emotional upwelling when you hear a piece of music for the first time that really hooks into your soul. For me it happened with…

McDonald's Journey From 1940s California BBQ Joint to SXSW Sponsor

Wooing a new generation

In 1940, Richard and Maurice McDonald started a BBQ joint in San Bernardino, Calif. It took eight years for the rookie restaurant to develop its brand and switch focus exclusively…

This Chicago Shop Barters for Stakes in Small Brands, Gaining Business Smarts

But Schafer Condon Carter also loves making ads for the Cubs

Specs Who Managing partner, president David Selby (l.) and founding partner, CEO Tim Condon, with visiting pooch Charlie What Full-service agency Where Chicago Beyond creating ads for the likes of Land O'Lakes, ConAgra Foods…

4 Mobile Innovations That Are Hastening the Decline of Desktops

Smartphones are radically changing digital design, advertising and production

Earlier this winter I joined several hundred investors at Helsinki's annual Slush event, which started in 2008 as a cozy gathering of Nordic entrepreneurs and has since grown into a…

Here’s Why Your Favorite Brands Are Making Their Own Emoticons

Mentos, Coca-Cola, GE, Comedy Central and more

Cute-Crazed. Selfie-Obsessed. Bad Happy. These are just three of the names of Mentos' new branded emoticons, or "ementicons," which will soon be available for the mint brand's socially savvy fans…

How Lyft's CEO Plans to Overtake Uber in the Ride-Sharing Race

Logan Green's triumphant return to SXSW

Hey, look. There's that Zimride dude, Logan Green, in the South by Southwest program. Remember him? How did he get there? For those of you who happened to meet Green during…

AT&T’s Catherine Borda Spills the Secrets to Millennial Marketing

Decoding how they use smartphones

Specs Who Catherine Borda Current gig Director of youth marketing at AT&T Previous gig Brand manager at Georgia-Pacific Twitter: @CatherineBorda Age 36 You're responsible for spearheading AT&T's millennial efforts. What have you learned that works with this…

Why So Many People Are Suddenly Wearing $600 Canada Goose Coats

Thank Sundance, Kate Upton and penguins

Supermodel Kate Upton is already known for her enormous … accomplishments, but her most impressive by far took place in December 2012. Wearing little more than boots and a bikini…

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