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Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With)

YouTube, Netflix and social all surpass TV

Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy…

BMW Imagines the Car of the Future, and It's One Hell of a Sweet Ride

Who needs friends with a co-pilot like this?

Move over, KITT. This concept car from BMW makes you look like a broken-down jalopy. Behold, an AI-powered wheeled wonder straight out of William Gibson's wet dreams (or maybe his nightmares). In fact,…

After Spoofing SI’s Swimsuit Issue, FX’s Archer Wants You to Turn Off Your Cellphones in Theaters

Broad marketing campaign for Season 7

FX has been making a lot of noise with its marketing campaign for Archer's upcoming Season 7, which has already spoofed the Sports Illustrated Swimsuit Issue and re-created Magnum P.I.'s…

Blackboard Co. Wants to Be the Biggest Small Agency in America

Austin shop counts Pabst, Dell and Sylvania as clients

Specs Who (l. to r.): Co-founders Clark Evans and Jeff Nixon with media director Tracy Arrington What Full-service advertising and content company Where Austin, Texas Photo: Courtesy of Blackboard Co. Austin has its fair…

Q&A: Mac Presents' Marcie Allen on How Tech Is Impacting Music Marketing

And what to look for at SXSW

Specs Current gig President, MAC Presents Twitter @MarcieAllen Age 42 Adweek: You've been in the music marketing industry for more than 20 years. What's new? Marcie Allen: Probably looking at all the new technology,…

What Is Peyton Manning's Post-NFL Career Going to Be Like?

Marketing and broadcasting in star QB's future

Peyton Manning is calling it an NFL career. "I fought the good fight. I have finished my football race. After 18 years, it is time," the defending Super Bowl champion quarterback…

Infographic: What Millennials Want to See (and Take Home) From Branded Events

The most popular swag? Reusable bottles

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash, creator of…

Durex Created a Racy Online Art Museum to Get the Chinese Talking About Sex

People will have questions

Concerned that not enough people in China feel comfortable discussing sexuality, condom brand Durex worked with social marketing agency S-Lab to create an online sex museum that broaches the topic…

What Kills Creativity? This Video Explains the Biggest Mistake a Brand Can Make

Exploring return on ingenuity

DBD International, the strategic design and branding agency led by David Brier, has just released its own philosophy on what ROI represents: Return on ingenuity. It isn't the first time we've…

This Agency Hires Improv Comedians to Brainstorm Your Campaign

HP, Pandora try out 'funworkshops'

Specs Who (l. to r.): Kenny White, head of product; Paul Charney, CEO; Craig Mangan, CCO What Creative agency Where San Francisco Founded by ex-Goodby, Silverstein & Partners and BBDO creatives in 2014, San…

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