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Taco Bell and Snapchat Have Teamed Up to Turn You Into a Taco for Cinco de Mayo

With sauce hair and fire eyes

Ever wonder what it'd be like if your head turned into a taco, wobbling on your neck as pigeons pecked away at the shell? No? You're not alone. But for the few…

Home Depot's CMO Trish Mueller Resigns After 5 Years in the Top Marketing Role

Online president Kevin Hofmann takes over

Trish Mueller has stepped down as chief marketing officer at Home Depot after nearly seven years with the Atlanta-based company. Director of corporate communications Stephen Holmes confirmed to Adweek today that…

This L.A. Shop Helps Brands Create Marketing Strategies With Designs to Match

It's worked for Mr. Clean, Coffee-mate and others

Specs Who President Chris Lowery and founder and ecd Margo Chase What Design and brand consultancy Where New York and Los Angeles Chase Design Group knows how to make something pretty—they're designers after all—but they like to…

Lyft Creates a Surreal, Circus-Themed Driving Scene in Its First National TV Campaign

Hopes to cut through the chaos of travel

Imagine you're stuck in summer traffic underneath a humid overpass. A booted car clunks its way along in front of you, while a group of men and women who had…

High Times Is Using Big Data to Rebrand Marijuana

Creating buzz to onboard advertisers

High Times, a monthly magazine focused on the marijuana industry, is hoping to shift the image of the cannabis industry and improve the national conversation while also attracting a broader…

Q&A: Bloomberg's Digital Chief Has His Sights Set on Cord Cutters

And why he calls Facebook 'the 800-pound gorilla'

Specs Current gig Global head of digital, Bloomberg Media Previous gig Svp, digital, Time, Inc. Twitter @msh200 Age 44 Adweek: Why did you want to come over to Bloomberg from Time? Scott Havens: The resources at this company are…

Viacom's Sales Chief Uses Data to Get to Know Millennials Better

Jeff Lucas' content creation game is on point

Specs Current gig Head of marketing and partner solutions, Viacom Previous gig Head of sales and marketing, music and entertainment, Viacom Age 52 Snapchat mainchair2323 Adweek: You've been in sales at Viacom for 11 years—a…

How a Millennial-Run Agency Persuades Fortune 500 CEOs to Work With It

Basic helps brands understand youth culture

Specs Who CEO and ecd Matt Faulk What Brand design agency Where San Diego Matt Faulk founded the agency Basic to help lifestyle, fashion and entertainment brands tap into youth culture. It sure can't hurt…

Infographic: How the Best and Brightest Millennials Live, Shop and Dream

The preferences of Forbes' 30 Under 30 nominees

Upwardly mobile millennials are easily the most sought-after demo for marketers and advertisers, so when Forbes publishes its highly coveted 30 Under 30 list, many take note. This year, Forbes went…

Publishers Tell Ad-Blocking Browser to Back Off

But Brave says it 'is the solution, not the enemy'

The nation's most powerful publishers—including The New York Times, The Washington Post and The Wall Street Journal—sent a letter Thursday to Brave Software, accusing the company of creating a web…

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