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Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies

Peter Giorgi discusses first Food & Wine Classic sponsorship

It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki…

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

And earn Cannes' Marketer of the Year honors for 2016

Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known…

Former PepsiCo CEO and DreamWorks Chairman Roger Enrico Has Died at 71

Iconic exec was 'one of the true legends'

Roger Enrico, who led Pepsi through the high-stakes "Cola Wars" of the 1980s, has died. He was 71. Although known for his lengthy career with PepsiCo, where he inked a sponsorship…

Mondelez Is Looking Beyond Ad Agencies to Find Partners for the Era of Digital Content

BuzzFeed and others to produce games, apps and recipe videos

Earlier this week, multinational food conglomerate Mondelez International announced that it would be launching "a first-of-its-kind advertising model" in collaboration with various media partners. In short, one of the world's largest…

Amid Rumors of Layoffs, HSBC's Top Global Marketer to Step Down After 15 Years

The reasons for Chris Clark's departure are unclear

Chris Clark, group head of marketing at banking giant HSBC, will soon be leaving the company after more than 15 years. A spokesperson told Adweek, "Chris Clark will be stepping down,…

Spotify Will Now Let Brands Sponsor the Most Popular Playlists

Kia, McDonald's and Target are all getting in on the action

Remember the old days when you'd give a girl or guy a playlist in the hopes of winning them over? Now, Spotify is letting brands try the same trick. Spotify has…

Wells Fargo Is Building a Twitter-Powered Conveyor Belt to Dole Out Tech Gifts for Grads

Tablets, smart watches and fitness trackers

To celebrate the annual time of year when students trade in their backpacks for the much heavier shackles of college debt, Wells Fargo is building a Twitter-powered conveyor belt to…

Taco Bell and Snapchat Have Teamed Up to Turn You Into a Taco for Cinco de Mayo

With sauce hair and fire eyes

Ever wonder what it'd be like if your head turned into a taco, wobbling on your neck as pigeons pecked away at the shell? No? You're not alone. But for the few…

Home Depot's CMO Trish Mueller Resigns After 5 Years in the Top Marketing Role

Online president Kevin Hofmann takes over

Trish Mueller has stepped down as chief marketing officer at Home Depot after nearly seven years with the Atlanta-based company. Director of corporate communications Stephen Holmes confirmed to Adweek today that…

This L.A. Shop Helps Brands Create Marketing Strategies With Designs to Match

It's worked for Mr. Clean, Coffee-mate and others

Specs Who President Chris Lowery and founder and ecd Margo Chase What Design and brand consultancy Where New York and Los Angeles Chase Design Group knows how to make something pretty—they're designers after all—but they like to…

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