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More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

This Agency Started Doing Influencer Marketing Before It Was Cool All about a blend of social and experiential tactics

Specs Who Managing partners (l. to r.) Sky Gellatly, Lisa Chu, Coltrane Curtis What Brand solution agency Where New York Since 2004, Team Epiphany has mixed experiential, social, influencer and public relations services for…

December 17, 2014, 12:09 AM EST

This New Year's, Raise a Toast to the Strong-Willed Widow Who Reinvented Champagne Veuve Clicquot made bubbly what it is today

Tragic deaths generally aren't good for business, with the notable exception of Veuve Clicquot. It was 1805, and Francois Clicquot, the owner of a failing vineyard in Reims, France, was…

December 15, 2014, 6:26 PM EST

360i's New CCO Says the Best Marketers Are Those Who Find 'the Hidden Obvious' But the first challenge is finding enough hours in the day

  Photo: Alfred Maskeroni Specs Who Pierre Lipton New gig North American CCO, 360i Old gig New York CCO, M&C Saatchi Age 42 Twitter @pierrelipton Who is furthest along in the race among traditional, digital and media shops to…

December 15, 2014, 12:07 PM EST

The Biggest Risks to Men’s Weight Loss Resolutions: Booze and Binge-Watching TV They gave up fast food years ago

Eating better and losing weight are consistently among the top New Year's resolutions for a reason—in a society awash in the temptations of food, drink and streaming video, they've become…

December 15, 2014, 12:35 AM EST

Linkedin Exec Says Marketers Make the Best CEOs CMOs own the data that drives sales

The rising importance of data to companies (organizations in general and marketing departments in particular) is changing the perception of marketing's value. In fact, marketing is now so important that…

December 6, 2014, 10:20 AM EST

Here Are the Top TV Advertisers of 2014 Includes findings from 23 industries

Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists…

December 5, 2014, 12:54 PM EST

Chances Are, the Clothes You're Wearing Right Now Have Been Washed in Tide How the detergent has reigned for 68 years

Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that…

December 1, 2014, 12:02 AM EST

Is Vagueness Killing Advertising? Let's drop meaningless phrases like 'digital advertising' and 'content marketing'

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are? I’ve never…

November 30, 2014, 11:36 PM EST

The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real Inside Newcastle and Droga5's ambushing of the Super Bowl

Technically speaking, the best ad of 2014 didn’t exist. Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle…

November 30, 2014, 11:00 PM EST

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