Advertisement
Fifty Shades of Grey Did $1 Million in Advanced E-Tickets in First 3 Days And Fandango says: It's our fastest-selling 'R' film ever

All signs point to Fifty Shades of Grey being an R-rated blockbuster hit of unusual magnitude. According to a source with direct knowledge of the sales figures, after tickets for the…

January 16, 2015, 10:59 AM EST

How Yesterday's Blue-Collar Brands Became Today's Coolest Clothes Dickies and Carhartt move from factory floor to millennial closet

Just a few years back, the L.C. King Manufacturing Co., founded in 1913 and the oldest family-owned cut-and-sew garment factory in the U.S., was nearly extinct. Inside the company's weathered…

January 12, 2015, 12:06 PM EST

Truly Altruistic Ads Don't Just Raise Money, They Enrich the Culture Stop do-gooding, start doing good

In the good ol' days before pesky digital came along, making content was a problem for the TV networks. Now, with social media and YouTube dominating our attention spans, it's…

January 12, 2015, 12:02 AM EST

Infographic: Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 Social's biggest network isn't dying, but it is getting grayer

How will the social landscape change over the next two years as social sharing and communication technologies continue to evolve? Exclusive data from eMarketer show which networks will continue to…

January 12, 2015, 12:02 AM EST

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

January 5, 2015, 2:28 PM EST

More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

This Agency Started Doing Influencer Marketing Before It Was Cool All about a blend of social and experiential tactics

Specs Who Managing partners (l. to r.) Sky Gellatly, Lisa Chu, Coltrane Curtis What Brand solution agency Where New York Since 2004, Team Epiphany has mixed experiential, social, influencer and public relations services for…

December 17, 2014, 12:09 AM EST

This New Year's, Raise a Toast to the Strong-Willed Widow Who Reinvented Champagne Veuve Clicquot made bubbly what it is today

Tragic deaths generally aren't good for business, with the notable exception of Veuve Clicquot. It was 1805, and Francois Clicquot, the owner of a failing vineyard in Reims, France, was…

December 15, 2014, 6:26 PM EST

360i's New CCO Says the Best Marketers Are Those Who Find 'the Hidden Obvious'

  Photo: Alfred Maskeroni Specs Who Pierre Lipton New gig North American CCO, 360i Old gig New York CCO, M&C Saatchi Age 42 Twitter @pierrelipton Who is furthest along in the race among traditional, digital and media shops to…

December 15, 2014, 12:07 PM EST

The Biggest Risks to Men’s Weight Loss Resolutions: Booze and Binge-Watching TV They gave up fast food years ago

Eating better and losing weight are consistently among the top New Year's resolutions for a reason—in a society awash in the temptations of food, drink and streaming video, they've become…

December 15, 2014, 12:35 AM EST

Advertisement