Advertisement

NBCU’s New Branded Content Studio Launches Satirical Campaign With Sabra

Videos will run on social pages and Vox Media properties

NBCUniversal's new branded content studio, which the company launched in March to develop and produce content for clients that could also exist outside its own platforms, has landed its first…

How Disney Channel Is Marketing Its Adventures in Babysitting Remake to Millennials

Capitalizing on nostalgia for the 1987 film

Add Disney Channel to the list of networks desperately trying to lure millennials to their programming. At first glance, it would seem the kids network—which is aimed at children age 6-14…

Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming's Growing Popularity

Gun-control sit-in shows its value

  CANNES, France—If it wasn't clear whether Twitter was recoiling its emphasis on livestreaming app Periscope in light of Facebook…

3 Brands That Stood Out at Aspen's Food & Wine Classic

Activations wow fans

Adweek responsive video player used on /video. brightcove.createExperiences(); Aspen wasn't just a destination for hard-core foodies over the weekend—brands hungry to…

Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies

Peter Giorgi discusses first Food & Wine Classic sponsorship

It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki…

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

And earn Cannes' Marketer of the Year honors for 2016

Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known…

Former PepsiCo CEO and DreamWorks Chairman Roger Enrico Has Died at 71

Iconic exec was 'one of the true legends'

Roger Enrico, who led Pepsi through the high-stakes "Cola Wars" of the 1980s, has died. He was 71. Although known for his lengthy career with PepsiCo, where he inked a sponsorship…

Mondelez Is Looking Beyond Ad Agencies to Find Partners for the Era of Digital Content

BuzzFeed and others to produce games, apps and recipe videos

Earlier this week, multinational food conglomerate Mondelez International announced that it would be launching "a first-of-its-kind advertising model" in collaboration with various media partners. In short, one of the world's largest…

Amid Rumors of Layoffs, HSBC's Top Global Marketer to Step Down After 15 Years

The reasons for Chris Clark's departure are unclear

Chris Clark, group head of marketing at banking giant HSBC, will soon be leaving the company after more than 15 years. A spokesperson told Adweek, "Chris Clark will be stepping down,…

Spotify Will Now Let Brands Sponsor the Most Popular Playlists

Kia, McDonald's and Target are all getting in on the action

Remember the old days when you'd give a girl or guy a playlist in the hopes of winning them over? Now, Spotify is letting brands try the same trick. Spotify has…

Advertisement