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Red Bull and Jaguar Test New Music-Streaming Ads SoundCloud loads up on new ad products

The music-streaming service space continues to heat up for both advertisers and musicians. SoundCloud has now launched five new ad products that it hopes will help reel in the same…

August 21, 2014, 3:47 PM EDT

This Gen Z Infographic Can Help Marketers Get Wise to the Future Here come the social natives

We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to…

August 21, 2014, 1:40 PM EDT

Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup Hotel courted the U.S. goalie quickly after star turn

After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that…

August 19, 2014, 9:30 AM EDT

Lands' End Gift Doesn't Go Over Well Racy GQ cover causes backlash

When giving away a free "gift," keep your audience in mind.  Lands' End recently learned that lesson the hard way. The company sent out a complimentary copy of the July issue…

August 14, 2014, 5:27 PM EDT

Malaysia Airlines Leans on Social Media After Twin Tragedies 'We are able to begin the healing process in a small way'

As Malaysia Airlines struggles to stay aloft following the mysterious disappearance of Flight 370 over the Indian Ocean and the downing of Flight 17 over eastern Ukraine, the airline’s Facebook…

August 12, 2014, 6:15 AM EDT

Here’s How We Size Up the Potential Bidders for IPG Elliott Management's stake fuels the chatter

The lull following Elliott Management becoming Interpublic Group’s third-largest shareholder has been filled in recent weeks with swirling rumors about who might buy the No. 4 holding company. The banter persists…

August 12, 2014, 5:59 AM EDT

We'll Buy Nearly Anything From a Woman in a Red Dress The story of advertising's most sensuous icon

Marketers like to talk about stuff that’s “disruptive.” And when it comes to advertising—actually, when it comes to pop culture in general—few things are quite as disruptive as a woman…

July 30, 2014, 9:53 PM EDT

This Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads Crisp Media does it for the likes of Walmart and McDonald’s

Specs Who (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officer What Mobile ad-tech provider Where New…

July 30, 2014, 9:52 PM EDT

Teenage Mutant Ninja Turtles Poster Upsets Fans With 9/11 Imagery Exploding skyscraper and a Sept. 11 Australian release date

A poster for the Australian release of the Michael Bay produced Teenage Mutant Ninja Turtles reboot—showing the half-shell heroes leaping from an exploding skyscraper and advertising a Sept. 11 release…

July 29, 2014, 1:25 PM EDT

Will Ronda Rousey Be the Face of the UFC’s Next Major Sponsorship Deal? League in talks with ‘premium apparel line’ to outfit fighters

The next big athletic endorser is not a jock. It’s “Rowdy” Ronda Rousey, the outspoken UFC’s women’s bantamweight champion, who’s the crossover sports celebrity of the moment.  In less than two…

July 27, 2014, 9:41 PM EDT

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