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Welch’s, QVC and Trident Are Among Sponsors for Arnold Schwarzenegger's Celebrity Apprentice

Only 3 brands remain from Donald Trump era

When the Celebrity Apprentice franchise returns to NBC on Jan. 2, it will have a new host (Arnold Schwarzenegger, stepping in for President-elect Donald Trump), a new name (The New…

FXX Promotes Simpsons 600 Marathon With Thanksgiving Imagery and Snapchat Filters

13-day event begins on Thursday

FXX wants to make sure you have plenty of "D'oh!" on hand this Thanksgiving. To promote its Simpsons 600 Marathon, which features the first 600 episodes of The Simpsons and kicks…

You Can Now Buy Fruit of the Loom's Ridiculous 'Professional Collection' Sweat Suits

Dress like a corporate cowboy or chief comfort officer

Fruit of the Loom really likes fake clothes. Last year, the brand and Crispin Porter + Bogusky made a limited-edition line of fleece sweat suits disguised as professional outfits such…

Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

iQ Media platform captures all media mentions

In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have…

Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment

The Lego Movie and Marvel are perfect examples

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality. Rupert…

JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series

Celebrity entrepreneur Bill Rancic hosts the show

The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of…

Infographic: The Marriage of Tech and Entertainment, and How Marketers Can Capitalize

Where to focus efforts and how impactful they’ll be

Anyone who lived through the late 1990s knows the marriage of entertainment and technology wasn't always a seamless union—from hours-long Napster downloads to low-res video that took a relative eternity…

NBC Takes Over New World Trade Center Station With GIFs Promoting Superstore

First entertainment company to advertise in the space

NBC teamed with Giphy for a Superstore GIF installation that operates through Oct. 16. NBC New York commuters who travel through the new World Trade Center transportation hub were met with…

How NBC Got 10 Million People to Watch This Is Us Without Spoiling Its Big Twist

The viral upfront trailer definitely helped

The 2016-17 TV season is only a few days old, but NBC's new shows are off to a solid start. Last night's debut of its promising new drama, This Is…

Olympic Roundup: U.S. Women Win Relay Gold, as Men Appeal Disqualification

Usain Bolt takes gold for last time

Team USA reached 105 medals at the Summer Olympics in Rio on Friday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24…

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