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Why Are So Many Major Studios Sitting Out Comic-Con This Year?

There's Marvel, Warner Bros. and not much else

Over the years, San Diego Comic-Con, which kicks off its 46th year today, has become one of the premiere events on the entertainment calendar, as major film studios and TV…

Zipcar Can Now Track How Many People See Its Rolling Ad Campaign in Seattle and D.C.

Wrapping cars in data sensors

Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see…

Fox Will Launch Its Marketing Campaign for Pitch, Its Fall Baseball Drama, During the All-Star Game

MLB is a partner of the show

Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's…

How 4 Destinations Are Wooing Young Travelers on Snapchat

From an LGBT campaign in Dallas to neighborhood tours in Philly

This Thursday, the Dallas Convention and Visitors Bureau is launching a paid campaign on Facebook and Twitter to promote the city's first Snapchat channel. But rather than rolling it out…

Here's Why Las Vegas Hired DJ Khaled to Launch Its Snapchat Channel

Underscores a big tourism trend from coast to coast

Las Vegas is hoping DJ Khaled proves to be the key to winning over millennials. For a day and a half, the King of Snapchat committed the cardinal sin of Sin City:…

NBCU’s New Branded Content Studio Launches Satirical Campaign With Sabra

Videos will run on social pages and Vox Media properties

NBCUniversal's new branded content studio, which the company launched in March to develop and produce content for clients that could also exist outside its own platforms, has landed its first…

How Disney Channel Is Marketing Its Adventures in Babysitting Remake to Millennials

Capitalizing on nostalgia for the 1987 film

Add Disney Channel to the list of networks desperately trying to lure millennials to their programming. At first glance, it would seem the kids network—which is aimed at children age 6-14…

Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming's Growing Popularity

Gun-control sit-in shows its value

  CANNES, France—If it wasn't clear whether Twitter was recoiling its emphasis on livestreaming app Periscope in light of Facebook…

3 Brands That Stood Out at Aspen's Food & Wine Classic

Activations wow fans

Adweek responsive video player used on /video. brightcove.createExperiences(); Aspen wasn't just a destination for hard-core foodies over the weekend—brands hungry to…

Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies

Peter Giorgi discusses first Food & Wine Classic sponsorship

It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki…

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