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Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients' Brands for 5 Days

Godspeed, Lee Kimball, we're rooting for you

You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them.  But what if you upped the stakes…

Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are

Disbelief ensues

Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom. In "Welcome to Früt," a campaign by agency…

Man Licks the World's Nastiest Things to See If Probiotics Keep Him From Getting Sick

Surprisingly fun test of strength and tastebuds

Finnish probiotics brand Gefilus is so good at building up healthy bacteria in your gut—thereby strengthening your immune system—that you could lick a pay phone in Moscow and not get…

Fox Apologizes for X-Men: Apocalypse Billboard Showing Jennifer Lawrence Getting Choked

An exercise in superhuman backtracking

Social media has not been kind to this Twentieth Century Fox billboard for X-Men: Apocalypse, which shows the titular villain, Apocalypse, choking Mystique, with Rose McGowan urging others to yell…

These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around

Cornetto's high-tech solution to streaming cheating

Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings,…

Nike's Coffee-Looking Shoe Will Go Nicely With the Krispy Kreme One

Available in venti?

There's probably a sizable crossover between people who drink Starbucks regularly and people who wear Nikes. But unless they also like ugly shoes, the Nike SB Dunk Low sneaker is…

This Agency Built an Online Library of Orgasms to Teach Us What Pleasure Really Sounds Like

Ever hear one before? Not like this, you haven't

Here's a weird secret: I'm pretty sure the orgasm sounds I make with partners have been influenced by porn. Now you know more about me than my doctor does. Why I'm feeding…

Need a Creative Director? You Can 3-D Print This One

Now anyone can have a piece of Team One's Johnnie Ingram

It's not enough for Johnnie Ingram to leave his footprint on the ad business. The new creative director at Team One in Los Angeles had himself rendered in 3-D so his…

Gap Baffles NASA Fans by Featuring the Space Shuttle in an Ad About 1969

Brand says its ad is just being misunderstood

Gap's been running ads celebrating "iconic Americana moments" and playing up the chain's founding in 1969. But one of its retro choices left NASA fans flummoxed. A tweet from the recent…

This Agency's Brilliant 'Braille Bricks' Help Blind Children Learn to Read Through Play

Fun, educational work from TBWA

Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a…

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