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This Sloth Sings for a Good Cause: Saving Americans From Too Much Work

Lip-syncing wildlife star in Costa Rica tourism pitch

Costa Rica is pulling out all the sloths to boost tourism. The Central American nation hired 22squared for its North American advertising, and the agency put together a digital campaign…

10 Ad Mascots You Probably Didn't Know Were Related to Kermit the Frog

The many commercial creations of Jim Henson's Creature Studio

Jim Henson creations have a storied history in advertising, going back to the 1950s, when a violent proto-Kermit pitched Wilkins Coffee with 10-second TV spots. Tappy, the latest creation from Jim…

Sony Wants You to Pay Attention to the Details

Also, bacon makes everything better

Sony wants to let you know it’s the little things that make a huge difference. In its ad for the Xperia Z2, it showcases how paying close attention to minutiae…

Misfits Rule in Guardians of the Galaxy Trailer, but It's the Music That Really Grabs You

Ooga, ooga, ooga-chaka

Where to start? Benicio del Toro's spiked Billy Idol locks? Chris Pratt in a Michael Jackson leather jacket with an elderly Walkman? A raccoon wielding the very latest in tactical firearms…

Smosh Video for Sun Drop Soda Racks Up 2 Million Views

YouTube duo promotes soda's 'surprisingly good' campaign

Sun Drop believes its soda tastes "surprisingly good." And to drive its marketing campaign home, the brand has tapped the hugely popular YouTube duo Smosh to make a video that…

Here's the Only Part of the Debate Obama Won

Across the University of Denver campus, volunteers help president win the on-site branding war

On the University of Denver's main quad, amid a sea of food trucks, fleets of motorcycle cops, and indie concert acts, it looked more like a music festival than the…

Brands Infiltrate the Digerati

Virgin Mobile, NFL teams among unusual attendees at SXSWi

Virgin Mobile usually hits up the SXSW Music festival to scout up-and-coming bands for its Virgin Mobile FreeFest concert or Virgin Mobile Live Radio, "but now the new rock stars…

Hispanic Clout Changes Ad Landscape

Multicultural shops face a downside

The sorry state of the economy has eaten up hours of talk at Advertising Week. But in the good news column—for some agencies, anyway—there’s this: ad spend targeting Hispanics has…

Michael Wolff Interview Part 1

Richard Kirshenbaum interviews Adweek's editorial director about Steve Jobs and reporting on the advertising business

Michael Wolff Interview Part 2

Editorial director Michael Wolff on the state of 'Adweek'

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