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Sony Wants You to Pay Attention to the Details Also, bacon makes everything better

Sony wants to let you know it’s the little things that make a huge difference. In its ad for the Xperia Z2, it showcases how paying close attention to minutiae…

March 21, 2014, 11:31 AM EDT

Misfits Rule in Guardians of the Galaxy Trailer, but It's the Music That Really Grabs You Ooga, ooga, ooga-chaka

Where to start? Benicio del Toro's spiked Billy Idol locks? Chris Pratt in a Michael Jackson leather jacket with an elderly Walkman? A raccoon wielding the very latest in tactical firearms…

February 19, 2014, 3:58 PM EST

Smosh Video for Sun Drop Soda Racks Up 2 Million Views YouTube duo promotes soda's 'surprisingly good' campaign

Sun Drop believes its soda tastes "surprisingly good." And to drive its marketing campaign home, the brand has tapped the hugely popular YouTube duo Smosh to make a video that…

May 20, 2013, 8:00 PM EDT

Here's the Only Part of the Debate Obama Won Across the University of Denver campus, volunteers help president win the on-site branding war

On the University of Denver's main quad, amid a sea of food trucks, fleets of motorcycle cops, and indie concert acts, it looked more like a music festival than the…

October 4, 2012, 2:42 PM EDT

Brands Infiltrate the Digerati Virgin Mobile, NFL teams among unusual attendees at SXSWi

Virgin Mobile usually hits up the SXSW Music festival to scout up-and-coming bands for its Virgin Mobile FreeFest concert or Virgin Mobile Live Radio, "but now the new rock stars…

March 10, 2012, 5:26 PM EST

Hispanic Clout Changes Ad Landscape Multicultural shops face a downside

The sorry state of the economy has eaten up hours of talk at Advertising Week. But in the good news column—for some agencies, anyway—there’s this: ad spend targeting Hispanics has…

October 7, 2011, 11:21 AM EDT

Michael Wolff Interview Part 1 Richard Kirshenbaum interviews Adweek's editorial director about Steve Jobs and reporting on the advertising business

October 6, 2011, 6:20 PM EDT

Michael Wolff Interview Part 2 Editorial director Michael Wolff on the state of 'Adweek'

October 6, 2011, 6:19 PM EDT

Advertising Week Day 3 Roundup Adweek staff writers Andy McMains and Anthony Ha discuss the day's panels

October 5, 2011, 8:45 PM EDT

Huffington to Talk 'Cause Marketing' Panel will address what's good for the world and brands

“Advertisers want to be where real solutions are,” Arianna Huffington tells Adweek. The left-right political divide, propagated by the media, “needs to be countered with advertising around real solutions,” she says. To…

October 3, 2011, 7:07 AM EDT