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Advertising & Branding

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Interactive

A Toronto Mall's Sexy Santa Is So Hot, Even Adults Want to Sit in His Lap

Time to practice your 'Santa, Baby' serenade

Toronto readers, you're in luck: At the Yorkdale Shopping Center, one sexy mall Santa is melting the Internet. Time to make a furry new allegiance, Team Jacob. Since the first department store…

Krispy Kreme Rigs a Glazing Machine to Create a Scannable Barcode for Free Donuts

The sweet smell of savings

Here's an oven-fresh, charmingly simple sales promotion from Krispy Kreme. For its #dayofthedozens program, the doughnut chain and agency Baldwin& rigged a glazing machine to diffuse streams of sugary white goo…

Coca-Cola's Ingenious Holiday Bottle Has a Label You Pull Into a Festive Bow

More inspired packaging from the brand

Can a classic drink be a gift in itself? Coca-Cola's new Christmas campaign in the U.K. includes "bow bottles"—1.75-liter containers with a label that transforms into a bow. And while lots…

Stephen Curry and Shaq Have Cameos in Guitar Hero Live's Crowdsourced Lip-Sync Ad

Plus, Erin Andrews, Vine star King Bach and more

Pop music's newest supergroup features hoop icons Shaquille O'Neal and Stephen Curry, sports broadcaster Erin Andrews, Vine star King Bach … and you.  To showcase Guitar Hero Live's GHTV feature, Activision…

This Bike Maker Wants Videos of the Parts of Cities You Can Explore Only on Two Wheels

Rack up the Likes, grab Guy Ritchie's attention

Foldable bike brand Brompton Bikes has launched #MyUnseenCity, a worldwide effort to commission videos exploring the hidden parts of people's cities. Created for the launch of its limited-edition Brompton Black…

This Interactive Honda Ad Lets You Send a Couple on Increasingly Extravagant Dates

RPA's three-tiered Civic spot

Great. Greater. Greatest. Those are your viewing choices in RPA's new interactive video for the Honda Civic, which lets you toggle between a couple's three date scenarios and check out vehicle…

Virgin America's Bus-Shelter Ads Use Google Street View to Take You Inside Its Planes

'Test drive' before buying a ticket

Travel often? Use Google Street View? Hell, maybe you'll love Virgin America's Seat View. It's exactly what it sounds like: You use the campaign to "stroll" through the Airbus A320 that…

Durex Is Lobbying Very Hard Indeed for a Condom Emoji

To promote safe sex (and safe sext)

In anticipation of World AIDS Day on Dec. 1, and based on the frightening revelation that 80 percent of 18- to 25-year-olds use emojis for basic communication, Durex is demanding…

Bentley's New App Uses Facial Recognition to Point You to the Ideal SUV

Emotion meets design

In what it's billing as a "luxury commissioning experience," Bentley has launched its Inspirator app with a compelling promise: To use your emotions to recommend you the perfect Bentayga SUV. VML…

Trix Is Looking for a Real Live Silly Rabbit to Put on Its Boxes

Does your furry friend have what it takes?

Trix has a treat in store for rabbit fans. The General Mills cereal brand just launched #RealTrixRabbit, a competition to find one real live bunny to replace its iconic animated…

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