Interactive | Adweek
Advertisement

Advertising & Branding

:

Interactive

Gucci Tries 'Pinnable' Banner Ads Clicking reveals larger ad images to share on Pinterest

Here's a new definition for wasting time: pinning Gucci ads online. The marketer has begun sticking "Pin it" buttons on its fall/winter 2012 Web banners. Clicking through reveals larger ad…

October 11, 2012, 12:02 PM EDT

Brut Tries to Get Guys to Quit Facebook With 'Mantervention' App Social media isn't manly

Since I'm always game for letting the Internet reinforce gender stereotypes for me, I sat through Brut's Mantervention, a Facebook app in which some guy with George Michael stubble lectures…

September 13, 2012, 3:26 PM EDT

Ad Agency Updates Its Facebook Cover Photo Every 15 Seconds Zaraguza gets real-time feel through webcam pics

Here's a clever way to make an agency Facebook page a bit more lively. Zaraguza, a digital shop in Bratislava, Slovakia, has created "the world's first real-time Facebook cover" for…

September 13, 2012, 2:44 PM EDT

Grey Poupon Only Accepting Facebook Fans Who Have Good Taste App scans your profile to see if you qualify

Pardon me … do you have any sophistication? Grey Poupon wants to know as it returns to mass-market advertising for the first time in 15 years—with a campaign from Crispin…

September 12, 2012, 12:31 PM EDT

Milwaukee Unveils the World's Best-Looking Police Website Ad agency Cramer-Krasselt does great job for city's finest

After getting a ticket recently, one of my relatives, who shall remain nameless, vented his anger at the police department in the only way he knew how: He wrote them…

September 11, 2012, 2:27 PM EDT

Mitsubishi Identifies Your Most Pretentious Facebook Friends, and Runs Them Over App smashes profile pics

Here's an app for anyone who's daydreamed about mowing down annoying Facebook friends with large, fast-moving vehicles. "Mitsubishi Unpretentious" analyzes content from your friends' Facebook pages to determine your most…

September 4, 2012, 12:08 PM EDT

Ballantine's Whisky Pioneers World's First Internet-Enabled T-Shirt If you want it, they'll make it

Using a T-shirt to access the Internet sounds pretty far out to me. C'mon, that's as unlikely as being able to (what's the cool word all the kids use?) surf…

August 31, 2012, 8:55 AM EDT

New Audi A4 Is Just 2,500 Twitter Followers Away Canadian dealer sets up virtual auto race

Canadian ad agency Lowe Roche and its Toronto car client Pfaff Auto, last seen orchestrating a sneaky/cool direct mail piece for Porsche, are back with another buzzy project. This time,…

August 27, 2012, 2:39 PM EDT

Passersby Supply the Artwork for Red Bull's Jessie Ware Billboard Nice interactive ad for British singer

To promote British singer-songwriter Jessie Ware's latest album Devotion, Studio Moross and Red Bull Studio London proved you don't need black-light paintings or expensive digital setups to make a really…

August 24, 2012, 9:13 AM EDT

Smart Car Shows Why You Don't Crowdsource Short Stories on Facebook Fan comments quickly go awry

We recently wrote about how quirky automaker Smart USA has clever Facebook ideas that are often too clever to actually work on Facebook. This week is no exception. On Monday,…

August 21, 2012, 2:25 PM EDT

Advertisement