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Interactive

Lexus Hides Swimsuit Models in Interactive 'Sports Illustrated' Ad

Scan a code, and they come to life

Automakers seem to love the Sports Illustrated swimsuit issue—probably because women wearing little clothing have been a staple of auto ads for generations. Last year we saw Ford sneak a…

Netflix Hiding Easter Eggs on Its Site for Season 4 of Arrested Development

Fake movies, quirky search results

Netflix is subtly seeding some sly marketing on its website to promote the 14 new episodes of Arrested Development it produced. For example, if you search for "blue" on Netflix,…

Buy a Watch From Us Before You Shrivel Up and Die, Says Diesel

'Days to Live' calculates how long you've got

"Hey, potential customer, you're gonna DIE! Wanna buy a wristwatch?" That's basically the message of this "Days to Live" campaign from Crispin Porter + Bogusky promoting Diesel's Timeframes line. Answering…

Southern Comfort's Comfortable Speedo Guy Is Now Your Personal Weatherman

Wherever you are, there he is

Southern Comfort's Speedo-wearing, Southern Comfort-drinking beach bum, who we had always assumed was underemployed, actually has quite the important and extensive job—giving weather reports to people in every city everywhere.…

Cinemax Premieres Entire First Episode of New Show as Animated GIFs

'Banshee' makes jerky debut on BuzzFeed

TV viewers don't have to work for much. That's the whole point. But those eager to check out Cinemax's new drama Banshee before its Friday premiere—and who don't mind doing…

App Tells You Which Facebook Friend Will Give You the Flu

More mischief from Help Remedies

App-choo! Boutique OTC pharma company Help Remedies and production house Tool of North America present a tongue-in-cheek Facebook app called "Help, I have the flu" that lets users figure out…

Grey Uses the New Facebook Poke to Create Self-Destructing Ads for Lingerie

Onetime clip for onetime sale

Facebook has redesigned its Poke feature to allow people to send their friends video clips that self-destruct 10 seconds after opening. "Hey, that would be great for safe sexting!" you…

Make Your Own Skittles Ad on 'Create the Rainbow' Holiday Site

Campaign is more sour than sweet

I can make my own wacky Skittles holiday commercial on this Create the Rainbow site from BBDO Toronto and Jam3? Do I have to? Can't I just strangle myself with…

Billboard Spits Out Men's Dress Shirts at the Drop of a Tweet

Ogilvy India stunt

Finally, a billboard that isn't someone's random personals ad. Ogilvy India covered a billboard for clothing brand Allen Solly with shirts, then wired the shirts into a computer that randomly…

Merrill Edge Ages You Digitally to Scare You Into Retirement Planning

Save now, before you die

I knew dealing with brokers could take years off your life, but this is ridiculous. Merrill Edge, the online brokerage platform by Bank of America, puts a new wrinkle in…

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