Advertising & Branding



The Original Paranormal Activity House Scares the Daylights Out of People in Prank for Sequel

Open house makes for a fun Halloween stunt

To get people excited about Paranormal Activity: The Ghost Dimension, the horror-movie franchise staged the ultimate haunted-house prank—an open house in the actual home where the first Paranormal Activity was…

Westin Hotels Hires McSweeney's to Write You a Better Out-of-Office Message

You're busy learning your dolphin name

To encourage Americans to actually go on vacation every once in awhile—and ideally stay at a Westin-owned hotel—the hospitality chain has partnered with McSweeney's, via BBH New York ,to create…

Google Invites You to Rediscover Paris Nightlife With Its Exploratory 'Magic Hours' Campaign

Take a light-up bike ride, swim with the symphony, and more

Yesterday, Google France launched the second edition of "Les Heures Magiques" ("The Magic Hours"), created with 72andSunny Amsterdam. For 31 nights, the interactive, mobile-first campaign will invite Parisians—and tourists—to rediscover…

Kids Try Out 'Most Realistic' VR Game, Only to Discover It's Actually the Forest

Nature: Better than Oculus

In the latest installment of the Ad Council and the U.S. Forest Service's "Discover the Forest" campaign, the Barbarian Group puts fake VR headsets on a bunch of eight and…

How the United Nations Is Using Virtual Reality to Boost Global Diplomacy

Modern storytelling comes to life

During the United Nations' 70th General Assembly last week, the U.N. attempted to bridge the gap between world leaders and Syrian refugees with a mix of virtual reality, documentary-style videos…

Watch Zappos Cleverly Punk Google by Ambushing Its Cupcake Truck

The ultimate promotional hijacking

Google recently promoted its new photo app by setting up a food truck in Austin that gave away free cupcakes. That was cool. Then a giant cardboard Zappos box set…

JetBlue Told New Yorkers to Steal Its Bus-Shelter Ads, and Rewarded Them for It

Stunt is happening again next week

Steal this ad. No really, it's fine. No one will yell, "Stop, thief!" And even if they do, you're in the clear. More than 100 New Yorkers recently took jetBlue up…

Leo Burnett Invents Temporary Tattoos that Scan Like QR Codes

Ink with a digital touch for Thai tourism

At international tourism expos, competition to attract attention from foreign tourists is high—and most vendors still rely on flyers to get the message across. So, the Tourism Authority of Thailand came…

Drunkenly Claw Your Next Artistic Masterpiece on a Scratchable Bottle From Beck's

Better than peeling labels

Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the…

Get Peanutized for the Upcoming Snoopy Movie!

And show Lucy you're a winner

Ever feel like you belonged to the world of Charlie Brown and Lucy? Leading up to Fox Family's The Peanuts Movie, nostalgic fans can visit Peanutize Me!, which lets you transform…