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These Were the 10 Buzziest U.S. Athletes in the Olympics' First Week

Alex Morgan is an Instagram pro, but who's No. 1?

ListenFirst is looking into which Team USA Olympic athletes are generating the most social engagement on a weekly basis exclusively for Adweek. We had the data-analytics company examine which 10 players…

The Olympics May Give Virtual Reality Its Long-Anticipated Close-Up

NBC and Samsung will offer 85 hours of footage

How NBC and Samsung's virtual reality partnership plays out during the Olympics could easily end up being one the most interesting things—to tech observers, at least—to emerge during the Summer…

Is Pokemon Go Finally Making Augmented Reality Mainstream?

Brands like Porsche and State Farm are trying it out

Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends. However, thanks…

Miller Lite Is Surprising Fans With Unexpected Activations Across the U.S. This Summer

This beer's got your back

Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering "kick backs"—a fun series of unexpected rewards—to people across the country. Who…

Hitman's Latest Campaign Set Garys (Busey and Cole) in Competition ... to Get Assassinated

Guess which Gary won?

For Square/Enix's Hitman, a video game where players must assassinate given targets without getting caught, Omelet LA spent the first half of the year building a campaign that kills (literally!…

Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are

Disbelief ensues

Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom. In "Welcome to Früt," a campaign by agency…

Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All

Threw a secret party, underscoring 'quiet' strategy

CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers…

Guys Bribe Their Girlfriends to Watch Soccer Alone in Heineken Ad With an Awesome Twist

Didn't see that coming

What if you had the perfect excuse to watch the UEFA Champions League Final at an epic Heineken party ... without your girlfriend? That's the setup in Heineken's latest stunt for…

McCann Came Up With a Haircut That Fights Cancer in This Remarkable Campaign

Why thousands of women are donating half of their hair

Depression can run high among women who lose their hair during cancer treatment. As one survivor says in the video below, "All of a sudden, you're not you. You have…

Innovative College Vending Machines Will Feature a Digital Ad Network

Vengo Labs will reach 45 campuses this fall

College students on some 45 campuses this fall will notice wall-mounted vending machines that sell a variety of products. But what will likely stick out the most are the digital…

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