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Advertising & Branding

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Interactive

3M Makes Retargeted Banner Ads Less Annoying by Turning Them Into Post-it Notes

You won't mind if they come back

Retargeted banner ads are the sledgehammer of the Web, bashing you again and again with the same random product you looked at once, whether you like it or not. But 3M…

Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears

'Have you ever been in love?'

Well, this is sneaky—and for some, a little heartbreaking. Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend…

Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content

Looking more and more like an iconic brand

A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media. The "Friends" campaign…

NatGeo's Killing Jesus Website Might Be the Greatest Story Ever Scrolled

Mullen's latest epic digital project

Mullen has created a digital experience of Biblical proportions to support National Geographic Channel's Killing Jesus, a three-hour docudrama premiering March 29, which is Palm Sunday. The show is based…

Is This the Cutest Interactive Website Ever, or the Creepiest?

Playing peekaboo with Bonpoint's child models

Bonpoint, the luxury French fashion house for children, wants you to play peekaboo with its child models. Fred & Farid Shanghai produced an interactive website for the brand, which asks for…

Ikea Gets Dove-Like With a Mirror That Tells You How Beautiful You Are

Now, everyone's the fairest of them all

Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing. The Swedish retailer has introduced a prototype of a mirror in Britain that looks you up and…

Burberry's Scrolling Website for Its New Fragrance Is a Thing of Beauty

Plus, get your bottle engraved

British luxury brand Burberry has launched a new fragrance, My Burberry, and you can even put your name on it, sort of. The spot promoting it is your typical fragrance spot…

Inventor of the Pop-Up Ad Apologizes for Helping to Ruin the Internet

Ethan Zuckerman calls for revenue reform

If you were looking for someone to blame every time a pop-up ad mars your Web-browsing experience, here's a guy who'd like to nominate himself—and offer his apologies. Ethan Zuckerman, Internet…

Canal+ Lets You 'Be the Bear' in Fun Interactive Sequel to Famous TV Spot

Your turn to be a diva

I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+. In the original, an ursine…

Twitter Fans Make DirecTV's New 'Get Rid of Cable' Ad One of the Bleakest Yet

Putting all that negativity to work

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced…

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