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Advertising & Branding

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Interactive

What This Ad Agency Hopes to Learn by Living With an Ordinary Family for a Week

And how you can join them

David Ogilvy once said, "The customer is not a moron. She's your wife."  It's easy to say, but how many agencies live by the notion that consumers are people we know…

This Remarkable VR Film About Going Blind Is Hailed as the Format's Most Empathetic Yet

The backstory of Notes on Blindness

This summer, the Sundance Film Festival hosted the premiere of Notes on Blindness. It's a film about John Hull, a theologian who spent 16 years chronicling his degenerative blindness in…

This Director Just Schooled Us on 360 Video With an Immersive Short Story for Facebook

Alex Smith breaks linear boundaries in visuals, sound

Director Alex Smith has created his first-ever 360 video, as part of an ongoing series called "Picture This," a project started by Facebook in partnership with Semi-Permanent, an Australia-based global creative and design…

Heineken Just Made an HR Campaign That's as Cool as Any Consumer Ads It's Done

Dive behind the scenes of 'Go Places'

Oh, the places you'll go! In 2013, Heineken scored a bronze Lion at Cannes with "The Candidate," an internship contest that generated a whopping 1,734 global entries.  Now, the brand is back to recruiting…

Miller Lite Is Surprising Fans With Unexpected Activations Across the U.S. This Summer

This beer's got your back

Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering "kick backs"—a fun series of unexpected rewards—to people across the country. Who…

Hitman's Latest Campaign Set Garys (Busey and Cole) in Competition ... to Get Assassinated

Guess which Gary won?

For Square/Enix's Hitman, a video game where players must assassinate given targets without getting caught, Omelet LA spent the first half of the year building a campaign that kills (literally!…

Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are

Disbelief ensues

Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom. In "Welcome to Früt," a campaign by agency…

Guys Bribe Their Girlfriends to Watch Soccer Alone in Heineken Ad With an Awesome Twist

Didn't see that coming

What if you had the perfect excuse to watch the UEFA Champions League Final at an epic Heineken party ... without your girlfriend? That's the setup in Heineken's latest stunt for…

McCann Came Up With a Haircut That Fights Cancer in This Remarkable Campaign

Why thousands of women are donating half of their hair

Depression can run high among women who lose their hair during cancer treatment. As one survivor says in the video below, "All of a sudden, you're not you. You have…

This Sneaker Brand Got People Running by Offering Lovely Dinners Paid for in Miles

#EatYourRun with a pair of Kalenji Elioruns

Most people don't like running. That's OK. We can't all be masochists, pining to destroy our knees before their time. But to incentivize would-be runners, sneaker brand Kalenji found a…

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