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Interactive

Inventor of the Pop-Up Ad Apologizes for Helping to Ruin the Internet Ethan Zuckerman calls for revenue reform

If you were looking for someone to blame every time a pop-up ad mars your Web-browsing experience, here's a guy who'd like to nominate himself—and offer his apologies. Ethan Zuckerman, Internet…

August 18, 2014, 9:03 AM EDT

Canal+ Lets You 'Be the Bear' in Fun Interactive Sequel to Famous TV Spot Your turn to be a diva

I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+. In the original, an ursine…

June 16, 2014, 2:51 AM EDT

Twitter Fans Make DirecTV's New 'Get Rid of Cable' Ad One of the Bleakest Yet Putting all that negativity to work

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced…

April 29, 2014, 11:20 AM EDT

Cuervo Imagines What Its Website Would Have Looked Like in 1795, 1880, 1945 and 1974 Plus, a new 2014 version

How does the world's oldest tequila maker introduce a brand-spanking-new website? By keeping one foot firmly in the past. McCann New York has launched a new site for Jose Cuervo that's…

February 24, 2014, 2:44 PM EST

Old Spice, Isaiah Mustafa Stage 'Interneterventions' on 9 Fake Websites for Manly Products Mistakes you shouldn't make

Isaiah Mustafa, who recently returned to the Old Spice world in a British campaign, is now fronting a new online initiative for the P&G brand's new body spray. The campaign…

January 21, 2014, 4:15 PM EST

Coke Zero Invites You to Design, and Perhaps Even Wear, the Ugliest Christmas Sweater Ever 100 will get produced

Christmas is coming, and along with it comes the worst part of the year: ironic ugly sweater parties. Formerly the sole domain of grandmothers and Bill Cosby, ugly sweaters are…

November 20, 2013, 2:15 PM EST

Create Your Own Overly Emotional, Click-Baiting Headline With the Upworthy Generator Parody site captures all the cliches

You've undoubtedly seen them: the saccharine-slathered headlines of Upworthy.com, promising you'll "never see the world the same again" after watching some YouTube video about bullied kids or racism or whatever.…

November 20, 2013, 10:12 AM EST

KitKat's Amazing Website Confirms It's the Most High-Tech Candy Bar Around With the Android deal, it better be

We've written about Google's upcoming Android KitKat operating system. But check out the KitKat website, itself upgraded to tie into the tech theme—it's a scrolling compendium of factoids proving KitKat…

September 20, 2013, 10:05 AM EDT

Kraft Invents a Past That Never Existed for 'New-stalgic' Mac & Cheese Flavors CP+B's revisionist history

Here's a fun bit of false advertising from Crispin Porter + Bogusky for Kraft Mac & Cheese. After 75 years, the brand is adding four new flavors: Garlic & Herb Alfredo,…

September 4, 2013, 3:18 PM EDT

Stride Gum Makes a Gaming App That You Control by Chewing Put your jaws into it

"Everyone wants to control video game characters by chewing. Right? Right?!" Working off a brief that apparently read something like that, Stride Gum, Wieden + Kennedy London and Johnny Two…

June 21, 2013, 2:12 AM EDT

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