Hispanic | Adweek Hispanic | Adweek
New Breed of Latin-American Talent

While the digital revolution has given birth to exciting new forms of media that help brands reach their desired audiences, it has also exposed just how much some traditional U.S.…

December 2, 2010, 12:00 AM EST

J.Lo, Marc Anthony Launching Brands at Kohl's

Since their much-publicized 2004 wedding, Jennifer Lopez and Marc Anthony have been one of popular music's most prominent power couples, often working together in myriad projects. Now, the two artists…

November 18, 2010, 12:00 AM EST

Univision Steps Up Brand Integration

Univision Communications is seeking to take brand integration to another level with prime-time novela Eva Luna, which launches on its Univision network Monday and weaves no fewer than…

October 29, 2010, 12:00 AM EDT

What the Televisa, Univision Deal Means

Rife with betrayal, relationships gone bad and court battles, the decades-long relationship between Mexican broadcaster Grupo Televisa and U.S. Spanish-language media firm Univision Communications has played out…

October 6, 2010, 12:00 AM EDT

Advertisers Chided for Ignoring Hispanic Market

Marketers received harsh criticism from Hispanic specialists today at the Hispanic Television Summit 2010, part of Advertising Week in New York.VISIT REAL-TIME ADVERTISING WEEK

September 30, 2010, 12:00 AM EDT

Hispanic TV Households Are Soaring

The growth of Hispanic TV households continues to accelerate, contributing 40 percent of new TV households for the 2010-2011 broadcast season, per Nielsen. Hispanic TV households increased by nearly 400,000…

September 9, 2010, 12:00 AM EDT

Wendy's Taps Bravo for Hispanic Creative Chores

Wendy's has hired WPP's Bravo Group in Miami to handle creative duties on its Hispanic ad account following a review, the fast-food giant said today.The chain spent $25 million in…

August 11, 2010, 12:00 AM EDT

GM Moves Chevy Hispanic Biz to LatinWorks

General Motors today confirmed moving domestic Hispanic ad chores on its Chevrolet brand to LatinWorks.In a statement, Joel Ewanick, the automaker's vp, marketing, praised the agency's creativity and…

August 10, 2010, 12:00 AM EDT

Telemundo Launches DOOH Network

Telemundo is joining the fast-growing digital out-of-home marketplace, launching Telemundo en tu Mundo. The network -- operating in more than 200 grocery stores, 800 retail outlets, 2,000 metro buses and…

August 6, 2010, 12:00 AM EDT

Paulina Rubio Gets Milk

Pop diva Paulina Rubio and her mother, actress Susana Dosamantes, will be the faces of the newest "Got Milk" campaign for Latin audiences. The official campaign will be unveiled during…

July 21, 2010, 12:00 AM EDT