Ad of the Day: MTV 'Teen Mom' teddy bear wishes you a mischievous Mother's Day

In celebration of Mother's Day, here's a great 60-second spot from director Jonathan Gurvit for MTV Latin America, promoting the show Teen Mom. Anyone who's ever seen the program knows…

May 6, 2011, 11:12 AM EDT

Hispanic Agencies Eye Future

NEW YORK If anyone who attended the Association of Hispanic Advertising Agencies 23rd semi-annual meeting last week thought that marketing aimed at Latinos has flat-lined, it's the premise that's dead,…

March 29, 2011, 3:28 AM EDT

Randy Falco Joins Univision

Former NBC Universal and AOL executive Randy Falco has joined Spanish-language media company Univision Communications as evp and chief operating officer, the company said today. The COO post at Univision…

January 18, 2011, 12:00 AM EST

Pampers Eyes Latina Moms With 'Little Miracle' Push

Procter & Gamble brand Pampers is reaching out to Hispanic consumers in a new campaign called "Every Little Miracle."The goal is to provide resources and support to Latina moms, the…

December 8, 2010, 12:00 AM EST

New Breed of Latin-American Talent

While the digital revolution has given birth to exciting new forms of media that help brands reach their desired audiences, it has also exposed just how much some traditional U.S.…

December 2, 2010, 12:00 AM EST

J.Lo, Marc Anthony Launching Brands at Kohl's

Since their much-publicized 2004 wedding, Jennifer Lopez and Marc Anthony have been one of popular music's most prominent power couples, often working together in myriad projects. Now, the two artists…

November 18, 2010, 12:00 AM EST

Univision Steps Up Brand Integration

Univision Communications is seeking to take brand integration to another level with prime-time novela Eva Luna, which launches on its Univision network Monday and weaves no fewer than…

October 29, 2010, 12:00 AM EDT

What the Televisa, Univision Deal Means

Rife with betrayal, relationships gone bad and court battles, the decades-long relationship between Mexican broadcaster Grupo Televisa and U.S. Spanish-language media firm Univision Communications has played out…

October 6, 2010, 12:00 AM EDT

Advertisers Chided for Ignoring Hispanic Market

Marketers received harsh criticism from Hispanic specialists today at the Hispanic Television Summit 2010, part of Advertising Week in New York.VISIT REAL-TIME ADVERTISING WEEK

September 30, 2010, 12:00 AM EDT

Hispanic TV Households Are Soaring

The growth of Hispanic TV households continues to accelerate, contributing 40 percent of new TV households for the 2010-2011 broadcast season, per Nielsen. Hispanic TV households increased by nearly 400,000…

September 9, 2010, 12:00 AM EDT