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Studios Drawn to the Field of Streams

Producers populate YouTube with content targeted at Hispanic youths

Plenty of digital content has died after producers preached the content-first approach: “If you put it on the Internet, they will buy ads.” Now, however, at least three studios are…

Old Brands, New Faces

With a galaxy of media projects and ad deals, stars like Sofia Vergara are marketing's new mainstream

Take a look at Sofia Vergara. Go ahead—everybody else is. The Colombian bombshell is hard to miss these days: striking a pose on newsstands (Cosmopolitan, Shape), selling her fashion line at…

Hispanic Agency of the Year

Austin, Texas-based LatinWorks has cause to celebrate, with multiple account wins, buzzworthy creative and awards at Cannes

In a radio spot from last year created by Austin, Texas-based agency LatinWorks, a woman with a crisp English accent recalls that British Prime Minister David Cameron warned in a…

Arianna Huffington Becomes a Superhero

Publisher producing comic book about her

Arianna Huffington has achieved some pretty impressive things in her career. But do her accomplishments make her a superhero? One comic book publisher apparently thinks so. Bluewater Comics, whose “Female Force”…

Telemundo Upfront Focuses on Demographic Shift

NBCU sees 'future of our company'

As guests left the Telemundo upfront last night at the Museum of Natural History (the first upfront the network held in three years), they were handed shirts in packages with…

Ad of the Day: MTV

'Teen Mom' teddy bear wishes you a mischievous Mother's Day

In celebration of Mother's Day, here's a great 60-second spot from director Jonathan Gurvit for MTV Latin America, promoting the show Teen Mom. Anyone who's ever seen the program knows…

Hispanic Agencies Eye Future

NEW YORK If anyone who attended the Association of Hispanic Advertising Agencies 23rd semi-annual meeting last week thought that marketing aimed at Latinos has flat-lined, it's the premise that's dead,…

Randy Falco Joins Univision

Former NBC Universal and AOL executive Randy Falco has joined Spanish-language media company Univision Communications as evp and chief operating officer, the company said today. The COO post at Univision…

Pampers Eyes Latina Moms With 'Little Miracle' Push

Procter & Gamble brand Pampers is reaching out to Hispanic consumers in a new campaign called "Every Little Miracle."The goal is to provide resources and support to Latina moms, the…

New Breed of Latin-American Talent

While the digital revolution has given birth to exciting new forms of media that help brands reach their desired audiences, it has also exposed just how much some traditional U.S.…

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