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Wendy's Taps Bravo for Hispanic Creative Chores

Wendy's has hired WPP's Bravo Group in Miami to handle creative duties on its Hispanic ad account following a review, the fast-food giant said today.The chain spent $25 million in…

August 11, 2010, 12:00 AM EDT

GM Moves Chevy Hispanic Biz to LatinWorks

General Motors today confirmed moving domestic Hispanic ad chores on its Chevrolet brand to LatinWorks.In a statement, Joel Ewanick, the automaker's vp, marketing, praised the agency's creativity and…

August 10, 2010, 12:00 AM EDT

Telemundo Launches DOOH Network

Telemundo is joining the fast-growing digital out-of-home marketplace, launching Telemundo en tu Mundo. The network -- operating in more than 200 grocery stores, 800 retail outlets, 2,000 metro buses and…

August 6, 2010, 12:00 AM EDT

Paulina Rubio Gets Milk

Pop diva Paulina Rubio and her mother, actress Susana Dosamantes, will be the faces of the newest "Got Milk" campaign for Latin audiences. The official campaign will be unveiled during…

July 21, 2010, 12:00 AM EDT

Budweiser, Vicente Fernandez in Sponsorship Deal

Ranchera icon Vicente Fernandez will be the new face of Budweiser in the U.S. for the next three years, in a deal that includes tour support and a national Spanish-language…

July 6, 2010, 12:00 AM EDT

Pearl Opens Hispanic Division

Pearl Media, an out-of-home media company specializing in converting vacant storefronts into advertising space, announced last week the opening of a dedicated Hispanic division. The division was …

June 21, 2010, 12:00 AM EDT

Vevo Passes Hulu in Users, Finds Hispanic Niche

When Vevo launched last December, the music video-centric joint venture -- backed by competing record companies Sony Music Entertainment and Universal Music Group, investor Abu Dhabi Media, and even Google's…

June 14, 2010, 12:00 AM EDT

Research Helps Marketers Target Latinos

New research from Publicis Groupe's Starcom MediaVest Group and NBC's Telemundo pinpoints 12 distinct Latino "identities" marketers should gauge when crafting messages for the Hispanic market.The research…

May 19, 2010, 12:00 AM EDT

Boost Mobile Promotes 'Change' in New Hispanic Ads

Boost Mobile is unleashing another wave of ads as part of its Spanish-language campaign, dubbed “Sin Abusos” ("No Abuses"). The effort began last year and highlights the injustices Hispanics face…

May 12, 2010, 12:00 AM EDT

Needs of Latinas Not Being Met on Social Nets

Social networks represent a huge opportunity for marketers trying to reach Latina women. In fact, 38% of Hispanic women in the U.S. feel that these networks lack content created especially…

May 12, 2010, 12:00 AM EDT

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