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Perspective: Fast-Food Nation

Frank Martinez is the face of the future

In 1969, the Apollo 11 astronauts walked on the moon, the Woodstock Festival rocked upstate New York and your average McDonald’s customer looked a lot like young Jimmy, here. (For…

Data Points: Tech Set

Hispanics in the U.S. use many devices to go online, but they're more likely to own high-tech gadgets than non-Hispanics

Advertisers need to keep many factors in mind when marketing to Hispanics, and technology is a key one of them. Hispanics are early adopters of the latest devices, including Internet-enabled…

'Cosmo Latina' Takes Aim At Bicultural Readers

English-language mag nixes family-friendly approach

When Hearst Magazines launches Cosmopolitan Latina in May, it will target an audience that brands are growing increasingly aware of: the millions of young, bilingual and bicultural Latino Americans. And…

Univision's Strategic Shift

Ahead of Univision's upfront tour, network svp Cynthia Ashworth spills exclusive news: the combining of the company's broadcast and digital brand-integration groups

To better serve advertisers with content tie-ins that span the network’s TV, radio, online and mobile platforms, Univision has married its broadcast and digital branded-entertainment units under the banner “Innovations…

TV Bebé Boom

Univision and Telemundo still dominate Hispanic TV, but a rash of start-up channels is about to make things a lot noisier

Call it the Hispanic TV baby boom. For decades, the biggest player in the game has been Univision, and while that’s not going to change anytime soon, dozens of newcomers—some…

Studios Drawn to the Field of Streams

Producers populate YouTube with content targeted at Hispanic youths

Plenty of digital content has died after producers preached the content-first approach: “If you put it on the Internet, they will buy ads.” Now, however, at least three studios are…

Old Brands, New Faces

With a galaxy of media projects and ad deals, stars like Sofia Vergara are marketing's new mainstream

Take a look at Sofia Vergara. Go ahead—everybody else is. The Colombian bombshell is hard to miss these days: striking a pose on newsstands (Cosmopolitan, Shape), selling her fashion line at…

Hispanic Agency of the Year

Austin, Texas-based LatinWorks has cause to celebrate, with multiple account wins, buzzworthy creative and awards at Cannes

In a radio spot from last year created by Austin, Texas-based agency LatinWorks, a woman with a crisp English accent recalls that British Prime Minister David Cameron warned in a…

Arianna Huffington Becomes a Superhero

Publisher producing comic book about her

Arianna Huffington has achieved some pretty impressive things in her career. But do her accomplishments make her a superhero? One comic book publisher apparently thinks so. Bluewater Comics, whose “Female Force”…

Telemundo Upfront Focuses on Demographic Shift

NBCU sees 'future of our company'

As guests left the Telemundo upfront last night at the Museum of Natural History (the first upfront the network held in three years), they were handed shirts in packages with…

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