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'Cosmo Latina' Takes Aim At Bicultural Readers English-language mag nixes family-friendly approach

When Hearst Magazines launches Cosmopolitan Latina in May, it will target an audience that brands are growing increasingly aware of: the millions of young, bilingual and bicultural Latino Americans. And…

March 13, 2012, 12:09 AM EDT

Univision's Strategic Shift Ahead of Univision's upfront tour, network svp Cynthia Ashworth spills exclusive news: the combining of the company's broadcast and digital brand-integration groups

To better serve advertisers with content tie-ins that span the network’s TV, radio, online and mobile platforms, Univision has married its broadcast and digital branded-entertainment units under the banner “Innovations…

March 13, 2012, 12:07 AM EDT

TV Bebé Boom Univision and Telemundo still dominate Hispanic TV, but a rash of start-up channels is about to make things a lot noisier

Call it the Hispanic TV baby boom. For decades, the biggest player in the game has been Univision, and while that’s not going to change anytime soon, dozens of newcomers—some…

March 13, 2012, 12:04 AM EDT

Studios Drawn to the Field of Streams Producers populate YouTube with content targeted at Hispanic youths

Plenty of digital content has died after producers preached the content-first approach: “If you put it on the Internet, they will buy ads.” Now, however, at least three studios are…

March 12, 2012, 12:02 AM EDT

Old Brands, New Faces With a galaxy of media projects and ad deals, stars like Sofia Vergara are marketing's new mainstream

Take a look at Sofia Vergara. Go ahead—everybody else is. The Colombian bombshell is hard to miss these days: striking a pose on newsstands (Cosmopolitan, Shape), selling her fashion line at…

March 12, 2012, 12:01 AM EDT

Hispanic Agency of the Year Austin, Texas-based LatinWorks has cause to celebrate, with multiple account wins, buzzworthy creative and awards at Cannes

In a radio spot from last year created by Austin, Texas-based agency LatinWorks, a woman with a crisp English accent recalls that British Prime Minister David Cameron warned in a…

March 12, 2012, 12:00 AM EDT

Arianna Huffington Becomes a Superhero Publisher producing comic book about her

Arianna Huffington has achieved some pretty impressive things in her career. But do her accomplishments make her a superhero? One comic book publisher apparently thinks so. Bluewater Comics, whose “Female Force”…

September 1, 2011, 11:57 AM EDT

Telemundo Upfront Focuses on Demographic Shift NBCU sees 'future of our company'

As guests left the Telemundo upfront last night at the Museum of Natural History (the first upfront the network held in three years), they were handed shirts in packages with…

May 18, 2011, 7:40 AM EDT

Ad of the Day: MTV 'Teen Mom' teddy bear wishes you a mischievous Mother's Day

In celebration of Mother's Day, here's a great 60-second spot from director Jonathan Gurvit for MTV Latin America, promoting the show Teen Mom. Anyone who's ever seen the program knows…

May 6, 2011, 11:12 AM EDT

Hispanic Agencies Eye Future

NEW YORK If anyone who attended the Association of Hispanic Advertising Agencies 23rd semi-annual meeting last week thought that marketing aimed at Latinos has flat-lined, it's the premise that's dead,…

March 29, 2011, 3:28 AM EDT

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