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Marketing and the Hispanic Baby Boom The opportunities and challenges of this rising demo

Muchas felicidades! Hispanic babies, born in the U.S. at a rate four times the total population between 2000 and 2010, are still gaining ground in the youngest of demos. While…

March 25, 2012, 10:38 PM EDT

Portrait: The Vidal Partnership A multicultural independent whose entrepreneurial drive works for marketers across communications disciplines.

Specs Who (l.to r.) Gustavo Lauria, managing partner, chief creative officer; Alberto Ferrer, managing partner, marketing and operations; Marco Vega, managing partner, brand management; Brian Anderson, evp. digital experience; Antonio Ruiz,…

March 14, 2012, 9:57 PM EDT

Perspective: Fast-Food Nation Frank Martinez is the face of the future

In 1969, the Apollo 11 astronauts walked on the moon, the Woodstock Festival rocked upstate New York and your average McDonald’s customer looked a lot like young Jimmy, here. (For…

March 14, 2012, 9:56 PM EDT

Data Points: Tech Set Hispanics in the U.S. use many devices to go online, but they're more likely to own high-tech gadgets than non-Hispanics

Advertisers need to keep many factors in mind when marketing to Hispanics, and technology is a key one of them. Hispanics are early adopters of the latest devices, including Internet-enabled…

March 14, 2012, 5:42 AM EDT

'Cosmo Latina' Takes Aim At Bicultural Readers English-language mag nixes family-friendly approach

When Hearst Magazines launches Cosmopolitan Latina in May, it will target an audience that brands are growing increasingly aware of: the millions of young, bilingual and bicultural Latino Americans. And…

March 13, 2012, 12:09 AM EDT

Univision's Strategic Shift Ahead of Univision's upfront tour, network svp Cynthia Ashworth spills exclusive news: the combining of the company's broadcast and digital brand-integration groups

To better serve advertisers with content tie-ins that span the network’s TV, radio, online and mobile platforms, Univision has married its broadcast and digital branded-entertainment units under the banner “Innovations…

March 13, 2012, 12:07 AM EDT

TV Bebé Boom Univision and Telemundo still dominate Hispanic TV, but a rash of start-up channels is about to make things a lot noisier

Call it the Hispanic TV baby boom. For decades, the biggest player in the game has been Univision, and while that’s not going to change anytime soon, dozens of newcomers—some…

March 13, 2012, 12:04 AM EDT

Studios Drawn to the Field of Streams Producers populate YouTube with content targeted at Hispanic youths

Plenty of digital content has died after producers preached the content-first approach: “If you put it on the Internet, they will buy ads.” Now, however, at least three studios are…

March 12, 2012, 12:02 AM EDT

Old Brands, New Faces With a galaxy of media projects and ad deals, stars like Sofia Vergara are marketing's new mainstream

Take a look at Sofia Vergara. Go ahead—everybody else is. The Colombian bombshell is hard to miss these days: striking a pose on newsstands (Cosmopolitan, Shape), selling her fashion line at…

March 12, 2012, 12:01 AM EDT

Hispanic Agency of the Year Austin, Texas-based LatinWorks has cause to celebrate, with multiple account wins, buzzworthy creative and awards at Cannes

In a radio spot from last year created by Austin, Texas-based agency LatinWorks, a woman with a crisp English accent recalls that British Prime Minister David Cameron warned in a…

March 12, 2012, 12:00 AM EDT

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