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Jennifer Lopez Buys Part of NuvoTV

Actress will help to guide programming

English-language Hispanic cable network NuvoTV (formerly Si TV) is getting a shot in the arm from Jennifer Lopez, who is taking an ownership stake and will also help guide its…

Univision Earns IAB's QAG Certification

Network is the only Spanish-language broadcaster certified

Univision Interactive has been certified by the Interactive Advertising Bureau (IAB) as compliant with the Bureau's Quality Assurance Guidelines, meaning that all of Univision's partner group sites will carry the…

Top 10 Commercials of the Week: Aug. 10-17

These spots charmed, thrilled and made you think

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway.  Many of the hundreds of…

UPDATED: Keith Turner to Replace David Lawenda at Univision

Ad sales president out, former NFL exec in

President of ad sales David Lawenda is leaving Univision in early September, a memo from Univision CEO Randy Falco to staffers said on Thursday morning. "David Lawenda informed me that…

Profero Buys Majority Stake in Vox Collective

Digital agency looks to reach Latino markets by taking on the struggling shop, which rebrands as Vox Profero

Digital agency Profero has purchased a majority stake in Latino-focused shop Vox Collective, the companies announced today. Financial terms were not disclosed. Vox Collective will rebrand as Vox Profero, while being…

Discovery U.S. Hispanic Amps Up Offering

Discovery en Espanol will have originals, moves ad team to Miami

Like the rest of the Spanish-language media, Discovery U.S. Hispanic is aiming to ride the wave of heightened interest in its programming demographic all the way to the bank. Along with…

Telemundo Looks For Its Own Voice

Broadcaster touts 'La Voz: Ninos' at upfront bash

Telemundo pulled out all the stops on Tuesday evening after a day of Hispanic media pitches from larger rival Univision and cable company Discovery U.S. Hispanic. The presentation took place…

Marketing and the Hispanic Baby Boom

The opportunities and challenges of this rising demo

Muchas felicidades! Hispanic babies, born in the U.S. at a rate four times the total population between 2000 and 2010, are still gaining ground in the youngest of demos. While…

Portrait: The Vidal Partnership

A multicultural independent whose entrepreneurial drive works for marketers across communications disciplines.

Specs Who (l.to r.) Gustavo Lauria, managing partner, chief creative officer; Alberto Ferrer, managing partner, marketing and operations; Marco Vega, managing partner, brand management; Brian Anderson, evp. digital experience; Antonio Ruiz,…

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