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UPDATED: Keith Turner to Replace David Lawenda at Univision Ad sales president out, former NFL exec in

President of ad sales David Lawenda is leaving Univision in early September, a memo from Univision CEO Randy Falco to staffers said on Thursday morning. "David Lawenda informed me that…

August 16, 2012, 10:23 AM EDT

Profero Buys Majority Stake in Vox Collective Digital agency looks to reach Latino markets by taking on the struggling shop, which rebrands as Vox Profero

Digital agency Profero has purchased a majority stake in Latino-focused shop Vox Collective, the companies announced today. Financial terms were not disclosed. Vox Collective will rebrand as Vox Profero, while being…

July 9, 2012, 12:03 PM EDT

Discovery U.S. Hispanic Amps Up Offering Discovery en Espanol will have originals, moves ad team to Miami

Like the rest of the Spanish-language media, Discovery U.S. Hispanic is aiming to ride the wave of heightened interest in its programming demographic all the way to the bank. Along with…

May 16, 2012, 6:53 AM EDT

Telemundo Looks For Its Own Voice Broadcaster touts 'La Voz: Ninos' at upfront bash

Telemundo pulled out all the stops on Tuesday evening after a day of Hispanic media pitches from larger rival Univision and cable company Discovery U.S. Hispanic. The presentation took place…

May 16, 2012, 6:47 AM EDT

Marketing and the Hispanic Baby Boom The opportunities and challenges of this rising demo

Muchas felicidades! Hispanic babies, born in the U.S. at a rate four times the total population between 2000 and 2010, are still gaining ground in the youngest of demos. While…

March 25, 2012, 10:38 PM EDT

Portrait: The Vidal Partnership A multicultural independent whose entrepreneurial drive works for marketers across communications disciplines.

Specs Who (l.to r.) Gustavo Lauria, managing partner, chief creative officer; Alberto Ferrer, managing partner, marketing and operations; Marco Vega, managing partner, brand management; Brian Anderson, evp. digital experience; Antonio Ruiz,…

March 14, 2012, 9:57 PM EDT

Perspective: Fast-Food Nation Frank Martinez is the face of the future

In 1969, the Apollo 11 astronauts walked on the moon, the Woodstock Festival rocked upstate New York and your average McDonald’s customer looked a lot like young Jimmy, here. (For…

March 14, 2012, 9:56 PM EDT

Data Points: Tech Set Hispanics in the U.S. use many devices to go online, but they're more likely to own high-tech gadgets than non-Hispanics

Advertisers need to keep many factors in mind when marketing to Hispanics, and technology is a key one of them. Hispanics are early adopters of the latest devices, including Internet-enabled…

March 14, 2012, 5:42 AM EDT

'Cosmo Latina' Takes Aim At Bicultural Readers English-language mag nixes family-friendly approach

When Hearst Magazines launches Cosmopolitan Latina in May, it will target an audience that brands are growing increasingly aware of: the millions of young, bilingual and bicultural Latino Americans. And…

March 13, 2012, 12:09 AM EDT

Univision's Strategic Shift Ahead of Univision's upfront tour, network svp Cynthia Ashworth spills exclusive news: the combining of the company's broadcast and digital brand-integration groups

To better serve advertisers with content tie-ins that span the network’s TV, radio, online and mobile platforms, Univision has married its broadcast and digital branded-entertainment units under the banner “Innovations…

March 13, 2012, 12:07 AM EDT

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