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More Than Half of America Has a Smartphone Still a luxury with older generation

It's official: Smartphones are no longer a niche product. For the first time since the Pew Research Center starting tracking smartphone ownership, more than half of American adults now own…

July 10, 2013, 7:05 AM EDT

Hispanic Networks Bring in Auto Dollars in a Weak Year for Broadcast Telemundo and Univision write increases

This year, Univision and its main competitor Telemundo (which control roughly 90 percent of the market between them, with Univision the larger network) have seen upticks in categories that are…

June 25, 2013, 10:39 AM EDT

Social TV Use Appears to Be Growing More CW than CBS

Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about…

June 10, 2013, 12:01 AM EDT

How J.Lo Is Becoming A Wireless Brand Superstar partners with Verizon

Jennifer Lopez’s partnership with Verizon Wireless to launch a new mobile brand targeting Latinos is a no-brainer when you consider the surging growth rates of those consumers in the U.S.…

May 23, 2013, 5:28 PM EDT

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…

May 15, 2013, 6:22 AM EDT

Univision Inks Deal With El Rey, Comes Out Swinging at English-Language Nets Enrique Iglesias performs at upfront presentation

Univision's evp of ad sales Steve Mandala may have left NBCUniversal barely a year ago, but his new home's upfront presentation wasn't at all shy about playing up the Spanish-language…

May 14, 2013, 2:03 PM EDT

Telemundo Unveils 5 Novelas, Ryan Seacrest Show Broadcaster claims to be taking market share away from Univision

"There's no such thing as a comfortable No. 2," Telemundo president Emilio Romano said at a press conference last week, and indeed, the network is trying to take market share…

May 13, 2013, 9:46 AM EDT

Just Before the Upfront, Telemundo Hooks AT&T, Ford and State Farm for La Voz Kids Hispanic auto market 'outpacing the growth of the general market'

Immediately after its Sunday night premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of…

May 7, 2013, 2:34 PM EDT

Hispanics Are the Most Digitally Savvy Group A marketer's dream

There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a…

May 6, 2013, 10:17 PM EDT

Hispanic Networks Rebrand en Masse All the cool demographics were doing it

For some reason, every Spanish-language network seems to want the same thing for Christmas: a rethink. NBCUniversal's growing broadcast network Telemundo, Univision's smaller broadcast network Telefutura (now UniMas) and even CNN…

December 10, 2012, 7:42 AM EST

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