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McDonald's World Cup Ad Puts a Fun Family Spin on the U.S.-Mexico Rivalry

Diego Luna directs sweet spot

You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though…

Brands Take Aim at Hispanic World Cup Fans

Univision wins as digital ad spend doubles

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers…

For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion

No expiration, no questions asked

Even if you’re up on your legal reading, it’s likely that you missed the case of Roy L. Pearson v. Soo Chung, et al. In 2007, Washington, D.C., resident Roy…

Are You a Felon? According to Google, You Just Might Be

This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

Don't Mess With Danny Trejo, and Don't Mess With Miller Time

Stony glare, sassy hair flip seal the deal

I was enjoying Telemundo the other day when Danny Trejo interrupted a trio of cellphone-using friends to save Miller Time. I don't speak Spanish, but you don't need to in order…

This Agency Specializes in the Hispanic Marketplace

República works with Google, Target

Specs Who President, CCO Luis Casamayor (l.)and chairman, CEO Jorge Plasencia What Hispanic marketing agency Where Miami headquarters Led by a former music marketer, República is an Hispanic market specialist that punches above its…

More Than Half of America Has a Smartphone

Still a luxury with older generation

It's official: Smartphones are no longer a niche product. For the first time since the Pew Research Center starting tracking smartphone ownership, more than half of American adults now own…

Hispanic Networks Bring in Auto Dollars in a Weak Year for Broadcast

Telemundo and Univision write increases

This year, Univision and its main competitor Telemundo (which control roughly 90 percent of the market between them, with Univision the larger network) have seen upticks in categories that are…

Social TV Use Appears to Be Growing

More CW than CBS

Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about…

How J.Lo Is Becoming A Wireless Brand

Superstar partners with Verizon

Jennifer Lopez’s partnership with Verizon Wireless to launch a new mobile brand targeting Latinos is a no-brainer when you consider the surging growth rates of those consumers in the U.S.…

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