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Telemundo Unveils 5 Novelas, Ryan Seacrest Show Broadcaster claims to be taking market share away from Univision

"There's no such thing as a comfortable No. 2," Telemundo president Emilio Romano said at a press conference last week, and indeed, the network is trying to take market share…

May 13, 2013, 9:46 AM EDT

Just Before the Upfront, Telemundo Hooks AT&T, Ford and State Farm for La Voz Kids Hispanic auto market 'outpacing the growth of the general market'

Immediately after its Sunday night premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of…

May 7, 2013, 2:34 PM EDT

Hispanics Are the Most Digitally Savvy Group A marketer's dream

There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a…

May 6, 2013, 10:17 PM EDT

Hispanic Networks Rebrand en Masse All the cool demographics were doing it

For some reason, every Spanish-language network seems to want the same thing for Christmas: a rethink. NBCUniversal's growing broadcast network Telemundo, Univision's smaller broadcast network Telefutura (now UniMas) and even CNN…

December 10, 2012, 7:42 AM EST

New Nestlé USA Chief Looks for Efficiencies, Driving Sales Media, digital first to be reviewed

Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as…

December 6, 2012, 6:55 PM EST

Lessons From the Election—Hispanic Market Edition Spending on digital + ignoring Latinos = wasted dollars

Political action committees, campaigns and parties all took out digital and television ads in record numbers this campaign season, and most of the PAC ads—hundreds of millions of dollars, at…

November 20, 2012, 12:08 AM EST

El Ojo de Iberoamérica Honors the Best of Latin American Creative See a collection of the festival's top winners

Almap BBDO, Ogilvy & Mather and Coca-Cola were among the big winners at the 2012 El Ojo de Iberoamérica festival of creativity, which wrapped up Friday after honoring the best…

November 19, 2012, 1:25 PM EST

Brands Need a New Way of Thinking It's time for a more sophisticated, integrated approach to multicultural marketing

It’s a statistical fact that, given the double-digit population growth of Latinos and Asians in the U.S., non-Hispanic whites will almost certainly become a minority population by 2050. And if…

November 13, 2012, 12:12 AM EST

Portrait: Translation Steve Stoute is parlaying his hip-hop roots into helping Jay-Z promote the Barclays Center

Specs Who (l. to r.) Leeann Leahy, president; Chris Cereda, chief creative officer; John Greene, chief strategy officer; Steve Stoute, founder, CEO What Marketing and communications agency Where New York offices Steve Stoute has…

October 10, 2012, 6:41 AM EDT

NBCU and Honda Expand Pact On Hispanic Media With ALMA Awards Deal Auto maker to sponsor ceremony as it returns to NBC

NBCUniversal is kicking off the American Latino Media Arts (ALMA) Awards this year with Honda’s support. Honda is sponsoring the 2012 ALMA awards using NBCUniversal's Hispanics@ program, giving it play across…

September 19, 2012, 9:45 AM EDT

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