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The Spot: Fish Out of Water

A sustainable sushi restaurant crafts a sweeping meditation in miniature on the tragedy of today's fishing practices

IDEA: After hearing Kristofor Lofgren speak on a panel about sustainability, Joe Sabia wanted to help him tell his story. Lofgren, 26, is the founder of Bamboo Sushi in Portland,…

Lucy Lawless, Anti-Shell Protester, Once Did a Shell Commercial

Actress didn't always take Greenpeace's side

Lucy Lawless got arrested this week, but not for any of the usual sad/funny/pathological celebrity reasons. The actress, whom Adweek interviewed earlier this month, joined a Greenpeace protest of Shell's…

Kids Doubt Climate Change in Bogusky's Latest Green Spot

A response to Heartland Institute's school plans

Last fall, former Crispin Porter + Bogusky star Alex Bogusky oversaw "Denial Hits the Fan," a campaign for Al Gore's Climate Reality Project in which denial looked a lot like…

Environmentalists Seethe as the Lorax Speaks for Mazda

Movie tie-in with Seuss character is blasted as greenwashing

Would the Lorax ever love an SUV, even one with something called "revolutionary SkyActiv technology"? Environmentalists sure don't seem to think so. Bloggers and YouTube commenters are accusing Mazda of…

Solar Company's Annual Report Is Visible Only in Sunlight

Pages spring to life under the sun's rays

Annual reports—traditionally soul-crushing visual creations—are suddenly getting creative. First, we had the eyewear maker that packaged its annual report as an eye-catching infographic. Now, we have a stunning annual report…

Greenpeace Fans Ambush Volkswagen's Facebook Wall

Auto brand asks for New Year's resolutions, gets an earful

Social media is funny. You ask an innocent question, and you get a load of abuse in return. Volkswagen U.K. is learning that this week, as its fairly innocuous New…

Where Your Gadgets Go to Die

Hardware recycling programs offer an easy way to get rid of old PCs or phones. But at what cost to privacy and the environment?

Five years ago, when Best Buy approached Electronic Recyclers International to start a pilot recycling program in 100 of its stores, other retailers considered them heretics. “People said, ‘Oh my God,…

A Holiday Tale: The Christmas Tree Wars

Chain retailers are selling farm-fresh evergreens—but don't cut mom and pop out of the business just yet

The sale of fresh-cut Christmas trees may not rack up the billions spent on clothing or electronics at this time of year, but Americans did buy 27 million holiday conifers…

Ken Jeong PSA: Don't Cover Your Fridge in Shag Carpeting

NBC stars go green in new spots

Ken Jeong is always a welcome face in advertising. He did that memorable Pepto-Bismol spot set inside the human digestive tract, and he's also done PSA work like this disco-thumpin'…

San Francisco Wants Advertisers to Stop Cleaning the City

'Reverse graffiti' carves marketing messages into grime

"Reverse graffiti," a trick used to draw art or advertising into filthy city surfaces, is a trend we've been watching for a few years now. And while some like the…

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