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Aquarium's Sidewalk Ad Visible Only When It Rains

Here's an interesting bit of street advertising—an aquarium ad from Holland that appears on the sidewalk only when it rains. "Sea Life never lets you go" reads the ad, featuring…

April 25, 2011, 1:44 PM EDT

Marketers Fail at Promoting 'Green' Choices OgilvyEarth recommends taking sustainability beyond the niche

In the wake of Earth Day, fresh research finds that marketers continue to fail in motivating the masses when it comes to sustainable behavior choices. OgilvyEarth found that while 82 percent…

April 25, 2011, 12:52 PM EDT

Nissan Leaf Billboard Smokes Out New York Auto Show

TBWA\Chiat\Day and the Nissan Leaf are offering a big smelly FU to visitors of the New York Auto Show this week with the billboard shown here, featuring a giant car…

April 25, 2011, 11:39 AM EDT

Once You Go Green, You’ll Probably Go Back Recession Takes Lasting Toll on Green Cleaning Products

Everyone likes to save the planet, unless it’s a recession. The New York Times reports that sales figures from green lines of big brand cleaning products like Clorox and Palmolive…

April 22, 2011, 5:37 AM EDT

NBCU Greens It Up, Again Despite challenges, new advertisers join 4th annual Earth Week pitch

Kermit the Frog famously lamented, “It’s not easy being green,” and the dearth of eco-friendly content on TV seems to bear him out. For the fourth straight year, NBCUniversal will…

April 18, 2011, 5:10 PM EDT

James Lipton Helping Toyota Pluralize Prius

Last we saw James Lipton, he was using his omnipotent beard to get teens to stop sending photos of their genitals to each other—one of the oddest PSA campaigns in…

February 10, 2011, 11:09 AM EST

Toyota asks for help deciding plural of Prius

Toyota is trying to make Prius into a family of vehicles, not just the top-selling hybrid. At the North American International Auto Show this week, the Japanese automaker unveiled two…

January 13, 2011, 2:37 PM EST

Brands Get Green Seal of Approval from CBS

CBS has created a new program offering advertisers a green seal of approval. The network will begin promoting the new initiative tonight with a spot that will air in the…

January 11, 2011, 12:00 AM EST

Toyota Prius gets a sweater for the holidays

Millions of cars up and down the Eastern seaboard could use one of these right now—a holiday cozy like the one hand-knit for a Toyota Prius recently as part of…

December 27, 2010, 10:45 AM EST

While Going Greener, Puma Also Thinks Outside the Box

It’s part of the experience of buying new shoes. Along with the new sneaker smell and the tissue paper, there's a cardboard box that comes standard with every purchase. Well,…

May 16, 2010, 12:00 AM EDT

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