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Solar Power: It's Not Just for Hippie Freaks Anymore

Sunrun ads poke fun at clichés about green-energy users

This fun campaign from solar-power company Sunrun and ad agency Heat should make conventional utility companies green with envy. The writing's excellent—far better than my silly lead sentence—in three well-acted…

Honest Tea Recycles Your Facebook Updates for Earth Month

Old messages get reposted, with a green message

How does one promote recycling, which requires actual effort, on Facebook, which has become a storage locker for cat pictures and misspelled political rants? If your answer was, "Allow people…

Burt's Bees Gets Nature to Sing in Earth Day Ad

Diego Stocco's organic orchestra

That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used…

Chipotle Recycles Old Billboards Into Eco-Friendly Lunch Bags

Give that old advertising vinyl a second life

Chipotle really wants you to know how much it loves the environment. It's already built a successful advertising strategy around trumpeting its commitment to sustainable farming. Now, the brand has…

The Spot: Fish Out of Water

A sustainable sushi restaurant crafts a sweeping meditation in miniature on the tragedy of today's fishing practices

IDEA: After hearing Kristofor Lofgren speak on a panel about sustainability, Joe Sabia wanted to help him tell his story. Lofgren, 26, is the founder of Bamboo Sushi in Portland,…

Lucy Lawless, Anti-Shell Protester, Once Did a Shell Commercial

Actress didn't always take Greenpeace's side

Lucy Lawless got arrested this week, but not for any of the usual sad/funny/pathological celebrity reasons. The actress, whom Adweek interviewed earlier this month, joined a Greenpeace protest of Shell's…

Kids Doubt Climate Change in Bogusky's Latest Green Spot

A response to Heartland Institute's school plans

Last fall, former Crispin Porter + Bogusky star Alex Bogusky oversaw "Denial Hits the Fan," a campaign for Al Gore's Climate Reality Project in which denial looked a lot like…

Environmentalists Seethe as the Lorax Speaks for Mazda

Movie tie-in with Seuss character is blasted as greenwashing

Would the Lorax ever love an SUV, even one with something called "revolutionary SkyActiv technology"? Environmentalists sure don't seem to think so. Bloggers and YouTube commenters are accusing Mazda of…

Solar Company's Annual Report Is Visible Only in Sunlight

Pages spring to life under the sun's rays

Annual reports—traditionally soul-crushing visual creations—are suddenly getting creative. First, we had the eyewear maker that packaged its annual report as an eye-catching infographic. Now, we have a stunning annual report…

Greenpeace Fans Ambush Volkswagen's Facebook Wall

Auto brand asks for New Year's resolutions, gets an earful

Social media is funny. You ask an innocent question, and you get a load of abuse in return. Volkswagen U.K. is learning that this week, as its fairly innocuous New…

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