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Environmentalists Seethe as the Lorax Speaks for Mazda Movie tie-in with Seuss character is blasted as greenwashing

Would the Lorax ever love an SUV, even one with something called "revolutionary SkyActiv technology"? Environmentalists sure don't seem to think so. Bloggers and YouTube commenters are accusing Mazda of…

February 28, 2012, 8:59 AM EST

Solar Company's Annual Report Is Visible Only in Sunlight Pages spring to life under the sun's rays

Annual reports—traditionally soul-crushing visual creations—are suddenly getting creative. First, we had the eyewear maker that packaged its annual report as an eye-catching infographic. Now, we have a stunning annual report…

February 27, 2012, 2:46 PM EST

Greenpeace Fans Ambush Volkswagen's Facebook Wall Auto brand asks for New Year's resolutions, gets an earful

Social media is funny. You ask an innocent question, and you get a load of abuse in return. Volkswagen U.K. is learning that this week, as its fairly innocuous New…

January 5, 2012, 12:05 PM EST

Where Your Gadgets Go to Die Hardware recycling programs offer an easy way to get rid of old PCs or phones. But at what cost to privacy and the environment?

Five years ago, when Best Buy approached Electronic Recyclers International to start a pilot recycling program in 100 of its stores, other retailers considered them heretics. “People said, ‘Oh my God,…

January 1, 2012, 12:35 AM EST

A Holiday Tale: The Christmas Tree Wars Chain retailers are selling farm-fresh evergreens—but don't cut mom and pop out of the business just yet

The sale of fresh-cut Christmas trees may not rack up the billions spent on clothing or electronics at this time of year, but Americans did buy 27 million holiday conifers…

December 14, 2011, 12:03 AM EST

Ken Jeong PSA: Don't Cover Your Fridge in Shag Carpeting NBC stars go green in new spots

Ken Jeong is always a welcome face in advertising. He did that memorable Pepto-Bismol spot set inside the human digestive tract, and he's also done PSA work like this disco-thumpin'…

November 9, 2011, 3:58 PM EST

San Francisco Wants Advertisers to Stop Cleaning the City 'Reverse graffiti' carves marketing messages into grime

"Reverse graffiti," a trick used to draw art or advertising into filthy city surfaces, is a trend we've been watching for a few years now. And while some like the…

October 31, 2011, 12:47 PM EDT

Ad of the Day: Mitsubishi The brand starts an electric-car revolution in an unlikely place: Normal, Illinois

Normal, Ill., is one of those American towns—like Intercourse, Pa., or Goobertown, Ariz.—that's known mostly for its goofy name. But unlike many oddly named places, Normal has the added authenticity…

October 10, 2011, 2:29 PM EDT

Barefoot Wine Ad Made From 18,000 Pieces of Beach Trash Billboard touts conservation film series

Strewn across beaches, it's ugly as sin. Gathered up and presented on a billboard, it cleans up quite nicely. BBDO San Francisco this month constructed a billboard on Venice Beach…

September 20, 2011, 2:37 PM EDT

Greenpeace Ad Celebrates 40 Years of Pissing People Off Peter Thwaites crafts birthday spot

Here's an amusing little 40th-birthday spot for Greenpeace, directed by Peter Thwaites (of Georgeous/Les Télécréateurs), in which various greedy corporate bigwigs literally curse the group after being defeated in some…

September 16, 2011, 8:45 AM EDT

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