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Ad of the Day: This Publisher Makes Books You Can Plant and Grow Back Into Trees

FCB gives back to nature

Normally, books come from trees. This particular volume reverses that process. FCB Buenos Aires and children's publisher Pequeno Editor created Tree Book Tree, a program that involved making handsome, hand-stitched books…

Droga5, Morgan Spurlock Show You How the Toyota Mirai Is 'Fueled by Bullsh*t'

Fuel cell vehicle harvests its hydrogen

Toyota wants you to know it has a car that literally runs on bullshit. This new ad for the automaker's Mirai fuel cell vehicle features an engineer visiting a dairy farm,…

Pentagram Designs Climate Change Posters Made Completely Out of Emojis

Simplifying the green message

Emojis are everywhere these days—even printed on posters at an environmental rally. The popular social-media symbols found their way onto protest signs (made of what isn't clear) at the recent People's…

Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

Gyro seeks donations on tax forms

Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco…

Ameriprise Gets a New Lead Agency

McCann Erickson Detroit succeeds R/GA

Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million.…

Clothing Retailer's Shopping Bags Turn Inside Out to Become Recycling Mailers

Buy something new, donate something old

Attention, Swedish shoppers: More Rag Bags are on the way! For now, check out DDB Stockholm's case study video for the sustainability campaign, which generated significant media coverage last year, along…

Plastic Bottles Dream of Thrilling Future Lives in Keep America Beautiful's Recycling Ads

Latest PSAs focus on bathroom products

Every plastic bottle in your bathroom dreams of a better life. At least, they do in Keep America Beautiful's new recycling ads from Pereira & O'Dell. The next phrase of the…

Ad of the Day: Doritos Loves Fake Ads This Time of Year, but Will Hate This One

'Crash the Super Bowl' crashed again

It's supposed to be Doritos' time to shine. But this year, everyone seems to be crashing the brand's "Crash the Super Bowl" contest. First, Newcastle Brown Ale piggybacked on the competition…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

The 10 Best New TV Shows of the Year

Unearthing 2014's surprising, satirical and sublimely dark gems

At the end of every great TV series—The Sopranos, Breaking Bad, The Wire, 30 Rock—somebody usually jumps to declare the Golden Age of Television at an end, and somehow that…

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