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Nascar Goes All-In With Green Initiative New O&M spot to bow during Fox’s STP 400

As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help…

April 19, 2013, 2:20 PM EDT

Reggie Watts Really Wants You to Stop Paying for Carbon Pollution Narrates latest Climate Reality Project spot

You're sitting down, doing your taxes, just trying not to hate the universe, when a pocket-picking smoke monster reaches into your jacket and steals all your cash. This is "The…

March 21, 2013, 1:45 PM EDT

Ad of the Day: Toyota This sweet animated Prius spot and its catchy jingle will have you humming

Once upon a time, catchy, sometimes cloying jingles were the go-to solution for brands trying to leave an impression. Toyota, it seems, wants to bring back those days. Last week, the…

September 18, 2012, 11:40 AM EDT

Leo Burnett Gives Old Recycled Fridges a Second Life Art pieces for Illinois power company

Here's a fun, pointed twist on refrigerator art. To promote Illinois power company ComEd's recycling program—which gives you cash for your old energy-guzzling icebox, and picks it up as well—Leo…

July 16, 2012, 3:30 PM EDT

Ad of the Day: Greenpeace Jude Law and Radiohead contribute to the haunting vision of a homeless polar bear in London

Last month in Cannes, Bill Clinton exhorted advertising people to use their powers of communication to elucidate, and thus help solve, some of the world's most pressing problems—in particular, global…

July 9, 2012, 1:04 PM EDT

Taking Stock With fresh food springing up everywhere, purveyors big and small feast on a crop of new marketing tactics

You can’t squeeze a ripened tomato with an iPhone. Even with online and mobile shopping at our fingertips and players like FreshDirect thriving, consumers seeking the freshest and healthiest produce are…

June 26, 2012, 6:16 AM EDT

Solar Power: It's Not Just for Hippie Freaks Anymore Sunrun ads poke fun at clichés about green-energy users

This fun campaign from solar-power company Sunrun and ad agency Heat should make conventional utility companies green with envy. The writing's excellent—far better than my silly lead sentence—in three well-acted…

May 10, 2012, 11:04 AM EDT

Honest Tea Recycles Your Facebook Updates for Earth Month Old messages get reposted, with a green message

How does one promote recycling, which requires actual effort, on Facebook, which has become a storage locker for cat pictures and misspelled political rants? If your answer was, "Allow people…

April 24, 2012, 10:06 AM EDT

Burt's Bees Gets Nature to Sing in Earth Day Ad Diego Stocco's organic orchestra

That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used…

April 20, 2012, 4:09 PM EDT

Chipotle Recycles Old Billboards Into Eco-Friendly Lunch Bags Give that old advertising vinyl a second life

Chipotle really wants you to know how much it loves the environment. It's already built a successful advertising strategy around trumpeting its commitment to sustainable farming. Now, the brand has…

March 26, 2012, 3:29 PM EDT

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