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Beauty Brand's Floating Billboard Cleans a Polluted River by Absorbing Toxins

Another outdoor ad that actually helps the outdoors

Japanese natural cosmetics brand Shokubutsu Hana and TBWA\SMP have floated an unconventional idea in the Philippines to help clean Manila's grievously polluted Pasig River—an 88-foot-long billboard made of vetiver, a…

Campaign to Plant More Trees in NYC Begins by Tagging Everything That Isn't One

'Let's change that'

OK, it's time to play "Tree, Not a Tree." New York City has so few trees that people there might have forgotten what a tree is, exactly. At least, that's the…

Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O

Take a swig from that exhaust pipe

The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with…

Ad of the Day: Greenpeace Imagines a Brave New World With Robot Honeybees

Worried about colony collapse? Problem solved

This gorgeously realized two-minute Greenpeace film posits a near future where honeybees, currently threatened by colony collapse, are replaced by robotic simulacra that pollinate fields and keep our ecosystem in…

National Zoo and DDB Help an Endangered Tiger by Releasing an Endangered Song

400 vinyl copies will quickly degrade

DDB is hoping the Sumatran tiger doesn't go the way of the vinyl record—particularly the quickly degradable one. For Earth Day, DDB New York and the Smithsonian's National Zoological Park and…

Quiznos Cooks Up a Winner With 'House of Thrones,' but Will Funny Videos Be Enough?

Building buzz, facing bankruptcy

The buzz is heating up for Quiznos, who has scored a hit with its House of Cards/Game of Thrones mashup called House of Thrones. Machiavellian Congressman Frank Underwood is transported to…

Ad of the Day: Robert Redford and Will Ferrell Ludicrously Debate How to Help the Colorado River Delta

Fun way to tackle a dry subject

Robert Redford wants to restore the Colorado River Delta, which has dried up severely over the past century, to its former lush glory through the "Raise the River" project. Will Ferrell…

Ikea Lights Up a Forest in Gorgeous Ad Celebrating Move to Energy-Efficient Bulbs

Retailer goes inside out

Ikea planted lots of LED lamps in the woods for this 60-second commercial for the U.K. and Ireland touting the home-furnishing company's commitment to sustainability. Created by Mother London and director…

How Much Water Do You Consume? This Amazing Infographic Will Shock You

Only a fraction goes to what you'd expect

Telling the average adult to skip meat, or at least eat mutton instead of beef, is a pretty tough sell. But European designer and water-conservation advocate Angela Morelli is definitely…

Ad of the Day: Chipotle Makes Magic Yet Again With Fiona Apple and a Dark Animated Film

Move into gaming, too

Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of…

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