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Outdoor Apparel Brand Marmot Will Introduce Its Furry New Mascot at Super Bowl 50

Teaser clips set stage for GS&P campaign

Marmot wants to bring things back to nature in its first-ever Super Bowl ad. The outdoor apparel and gear retailer's campaign comes from Goodby, Silverstein & Partners, which won the business…

Ad of the Day: Would You Act If You Were in Imminent Danger? Maybe Not, Says This Ad

Social experiment has a pressing point to make

If you were alone in a room that started filling with smoke, you'd take the cue and make a hasty exit, right? But if you were in the room with…

72andSunny Wins Seventh Generation, Breaks Scathing Ad About Carefree Millennials

Try living for more than the moment, says Bobble

Here's a fun send-up of live-for-the-moment advertising aimed at millennials. 72andSunny just picked up the ad account of Seventh Generation, the environmentally minded cleaning, paper and personal care products company. And…

Ad of the Day: Poo-Pourri's Latest Crass Character Is a Randy Granny Who Loves to Pee

But she doesn't want you to flush

Poo-Pourri's marketing team would like you to know its odor-trapping spray isn't just for poo. You can use it to save water, too, by not flushing your pee. To make its…

How an Organic Food Company Tried to Make the Most Eco-Friendly Ad Campaign Ever

Biocoop goes low-fi

The best marketing embodies the message it's trying to impart. And in the case of French organic food retailer Biocoop, that means trying to be as environmentally friendly as possible…

Ad of the Day: This Publisher Makes Books You Can Plant and Grow Back Into Trees

FCB gives back to nature

Normally, books come from trees. This particular volume reverses that process. FCB Buenos Aires and children's publisher Pequeno Editor created Tree Book Tree, a program that involved making handsome, hand-stitched books…

Ameriprise Gets a New Lead Agency

McCann Erickson Detroit succeeds R/GA

Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million.…

Ad of the Day: Doritos Loves Fake Ads This Time of Year, but Will Hate This One

'Crash the Super Bowl' crashed again

It's supposed to be Doritos' time to shine. But this year, everyone seems to be crashing the brand's "Crash the Super Bowl" contest. First, Newcastle Brown Ale piggybacked on the competition…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

Ad of the Day: Real-Life Eco Activists Battle Police for Replay's Natural Denim Jeans

Beautiful, and angry as hell

Can environmental activists also be effective corporate shills? It's a tough balancing act. But 180 Amsterdam wanted only authentically aggrieved talent to star in its striking, filmic new global campaign for…

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