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More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

Ad of the Day: Real-Life Eco Activists Battle Police for Replay's Natural Denim Jeans Beautiful, and angry as hell

Can environmental activists also be effective corporate shills? It's a tough balancing act. But 180 Amsterdam wanted only authentically aggrieved talent to star in its striking, filmic new global campaign for…

June 13, 2014, 12:55 PM EDT

Ad of the Day: Greenpeace Imagines a Brave New World With Robot Honeybees Worried about colony collapse? Problem solved

This gorgeously realized two-minute Greenpeace film posits a near future where honeybees, currently threatened by colony collapse, are replaced by robotic simulacra that pollinate fields and keep our ecosystem in…

May 1, 2014, 12:38 PM EDT

Ad of the Day: Robert Redford and Will Ferrell Ludicrously Debate How to Help the Colorado River Delta Fun way to tackle a dry subject

Robert Redford wants to restore the Colorado River Delta, which has dried up severely over the past century, to its former lush glory through the "Raise the River" project. Will Ferrell…

March 13, 2014, 9:31 AM EDT

Ad of the Day: Chipotle Makes Magic Yet Again With Fiona Apple and a Dark Animated Film Move into gaming, too

Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of…

September 12, 2013, 10:07 AM EDT

Ad of the Day: Legacy The Butler Bros. and Psyop magnify the focus on an unlikely source of toxic waste

Attention smokers. You're not just destroying yourselves. You might also be destroying the planet. As Earth Day 2013 has again reminded us, environmental advertising is often not as engaging as it…

April 22, 2013, 4:22 PM EDT

Nascar Goes All-In With Green Initiative New O&M spot to bow during Fox’s STP 400

As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help…

April 19, 2013, 2:20 PM EDT

Ad of the Day: Toyota This sweet animated Prius spot and its catchy jingle will have you humming

Once upon a time, catchy, sometimes cloying jingles were the go-to solution for brands trying to leave an impression. Toyota, it seems, wants to bring back those days. Last week, the…

September 18, 2012, 11:40 AM EDT

Ad of the Day: Greenpeace Jude Law and Radiohead contribute to the haunting vision of a homeless polar bear in London

Last month in Cannes, Bill Clinton exhorted advertising people to use their powers of communication to elucidate, and thus help solve, some of the world's most pressing problems—in particular, global…

July 9, 2012, 1:04 PM EDT

Taking Stock With fresh food springing up everywhere, purveyors big and small feast on a crop of new marketing tactics

You can’t squeeze a ripened tomato with an iPhone. Even with online and mobile shopping at our fingertips and players like FreshDirect thriving, consumers seeking the freshest and healthiest produce are…

June 26, 2012, 6:16 AM EDT

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