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Outdoor Apparel Brand Marmot Will Introduce Its Furry New Mascot at Super Bowl 50

Teaser clips set stage for GS&P campaign

Marmot wants to bring things back to nature in its first-ever Super Bowl ad. The outdoor apparel and gear retailer's campaign comes from Goodby, Silverstein & Partners, which won the business…

This Excellent Climate Campaign Makes Saving the World the Easiest Decision Ever

Like life, sweaters or money? There's a pitch just for you

Some decisions aren't hard to make. Saving the world is one of them. The Climate Reality Project, founded by Al Gore, partnered with Mustache Agency to produce the World's Easiest Decision, a website meant…

This Artfully Disgusting Surfing Ad Calls for Cleaner Beaches in Brazil

Think twice before hitting the waves

Surf's up? Nah, it's down—down and dirty, hazardously so—in this visually arresting Brazilian PSA from Instituto-E.  The organization is seeking to raise awareness of Rio de Janeiro's polluted beaches, and urges…

600 Fake Outdoor Ads in Paris Blast Corporate Sponsors of the COP21 Climate Talks

Brandalism stunt targets brands' hypocrisy

Couldn't make it to Dismaland before its rapid shut-down? That's OK. There's always Paris. Just in time for the COP21 Climate Conference, an organization called Brandalism has hijacked over 600 outdoor ad spaces in…

FCB and UTEC's Latest Green Innovation Is a Plant-Powered Lamp for Remote Peru

And then there was light

FCB Mayo and Peruvian engineering college UTEC—the folks behind award-winning ventures like the "Potable Water Generator," "Purifying Billboard" and "Air Orchard"—are back with what may well be their brightest idea…

Ad of the Day: Would You Act If You Were in Imminent Danger? Maybe Not, Says This Ad

Social experiment has a pressing point to make

If you were alone in a room that started filling with smoke, you'd take the cue and make a hasty exit, right? But if you were in the room with…

72andSunny Wins Seventh Generation, Breaks Scathing Ad About Carefree Millennials

Try living for more than the moment, says Bobble

Here's a fun send-up of live-for-the-moment advertising aimed at millennials. 72andSunny just picked up the ad account of Seventh Generation, the environmentally minded cleaning, paper and personal care products company. And…

This Art Project Will Transform the Eiffel Tower Into a Forest of Heartbeat-Powered Trees

For every virtual tree, a real one grows too

Ahead of the United Nations Climate Change Conference (COP21) in Paris on Dec. 7-8, conceptual artist Naziha Mestaoui gives us 1heart1tree, an art project that reforests the planet as more people contribute. Brought to…

Will Earth in 2045 Be Heaven or Hell? See Both Sides in the Year's Most Amazing Interactive Ad

M&C Saatchi builds a utopia and dystopia

What will our planet look like in the year 2045? Will we enjoy an abundance of clean water, fresh produce and renewable energy? Or will we be unable to drink from…

Bob Dylan Went Electric. And You Should Too, With a Plug-In Hybrid, Says Audi

Newport sponsor invokes an iconic moment

A new hybrid-electric Audi is just like that time Bob Dylan shocked audiences by playing an electric guitar at the Newport Folk Festival, says Audi. This new video from the automaker,…

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