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SunRun Ad Is Delightfully Upbeat, and You Can Be Too If You Use Solar Energy Cutwater's stop-motion spot

All the electrical products in your house will start doing Busby Berkeley routines once you sign up with solar power company SunRun. Cutwater in San Francisco crafted the stop-motion ad below…

September 3, 2014, 3:57 PM EDT

'I ♥ NY' Designer Milton Glaser Tries to Create an Iconic Logo for Climate Change 'It's not warming, it's dying'

Is it hot in here, or is it Milton Glaser? The graphic design legend expresses his concern for climate change in a new awareness campaign ominously tagged, "It's not warming, it's…

August 7, 2014, 10:06 AM EDT

Even If You Hate Greenpeace and Love Lego, You Have to Admire This Gorgeous Attack Ad With Shell around, everything is not awesome

Greenpeace takes a page from Chipotle's marketing playbook—haunting animation plus a distressing cover of a well-known song—in its continuing assault on Lego for partnering with Shell on a set of…

July 9, 2014, 11:38 AM EDT

Ad of the Day: Real-Life Eco Activists Battle Police for Replay's Natural Denim Jeans Beautiful, and angry as hell

Can environmental activists also be effective corporate shills? It's a tough balancing act. But 180 Amsterdam wanted only authentically aggrieved talent to star in its striking, filmic new global campaign for…

June 13, 2014, 12:55 PM EDT

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

June 12, 2014, 10:56 AM EDT

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects Ogilvy's '2nd Lives' campaign

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just…

June 5, 2014, 9:17 AM EDT

Beauty Brand's Floating Billboard Cleans a Polluted River by Absorbing Toxins Another outdoor ad that actually helps the outdoors

Japanese natural cosmetics brand Shokubutsu Hana and TBWA\SMP have floated an unconventional idea in the Philippines to help clean Manila's grievously polluted Pasig River—an 88-foot-long billboard made of vetiver, a…

June 4, 2014, 9:51 AM EDT

Campaign to Plant More Trees in NYC Begins by Tagging Everything That Isn't One 'Let's change that'

OK, it's time to play "Tree, Not a Tree." New York City has so few trees that people there might have forgotten what a tree is, exactly. At least, that's the…

May 12, 2014, 5:03 PM EDT

Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O Take a swig from that exhaust pipe

The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with…

May 12, 2014, 2:26 PM EDT

Ad of the Day: Greenpeace Imagines a Brave New World With Robot Honeybees Worried about colony collapse? Problem solved

This gorgeously realized two-minute Greenpeace film posits a near future where honeybees, currently threatened by colony collapse, are replaced by robotic simulacra that pollinate fields and keep our ecosystem in…

May 1, 2014, 12:38 PM EDT

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