Advertising & Branding
:Green
Attention smokers. You're not just destroying yourselves. You might also be destroying the planet. As Earth Day 2013 has again reminded us, environmental advertising is often not as engaging as it…
As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help…
You're sitting down, doing your taxes, just trying not to hate the universe, when a pocket-picking smoke monster reaches into your jacket and steals all your cash. This is "The…
Once upon a time, catchy, sometimes cloying jingles were the go-to solution for brands trying to leave an impression. Toyota, it seems, wants to bring back those days. Last week, the…
Here's a fun, pointed twist on refrigerator art. To promote Illinois power company ComEd's recycling program—which gives you cash for your old energy-guzzling icebox, and picks it up as well—Leo…
Last month in Cannes, Bill Clinton exhorted advertising people to use their powers of communication to elucidate, and thus help solve, some of the world's most pressing problems—in particular, global…
You can’t squeeze a ripened tomato with an iPhone. Even with online and mobile shopping at our fingertips and players like FreshDirect thriving, consumers seeking the freshest and healthiest produce are…
This fun campaign from solar-power company Sunrun and ad agency Heat should make conventional utility companies green with envy. The writing's excellent—far better than my silly lead sentence—in three well-acted…
How does one promote recycling, which requires actual effort, on Facebook, which has become a storage locker for cat pictures and misspelled political rants? If your answer was, "Allow people…
That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used…
