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Food & Beverage

Coke Plays Peacemaker in Another War: the Milan Soccer Rivalry Machines let you buy sodas for opposing fans

Here's an amusing bit of mischief. Coca-Cola brought together fans on both sides of one of Italian soccer's fiercest rivalries by making them give each other sodas. "Fair Play Machines," a…

May 12, 2014, 9:35 AM EDT

Instagram Ads Are Getting Instant Recall Taco Bell and Hollister seeing picture-perfect results

Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social…

May 12, 2014, 6:29 AM EDT

Ad of the Day: Sauza Tequila Lassos Another Hunk, and This Time He's a Cowboy Maker of the strangest margaritas in the West

The sensitive hunk and the hunky cowboy are two cornerstones of American advertising. Combined, they form the ultimate housewife fantasy: a man who will rescue you from the dangers of…

May 8, 2014, 1:31 PM EDT

Brand Genius 2014 Call for Submissions Adweek is accepting nominations for marketing's top honor

For a quarter of a century, Adweek’s Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a…

April 29, 2014, 9:15 AM EDT

Burger King Brings Back Subservient Chicken on His 10th Birthday, and Immediately Loses Him Have you seen the Internet icon?

The only thing Subservient Chicken got on his 5th birthday in 2009 was a blog post about how the agencies involved in his creation bickered over who really deserved credit.…

April 28, 2014, 9:58 AM EDT

See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln 'Linclone' was even screened at Tribeca

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on…

April 24, 2014, 12:18 PM EDT

Hooters Ups Mobile Game With Stronger Data Focus Restaurant brand delves into app and digital realms

Hooters is kicking off a mobile loyalty program today in Atlanta that it plans to take national in the coming months. The initial offer includes a complimentary appetizer for patrons that…

April 23, 2014, 10:09 AM EDT

Two Guys Suffer Through Relentless Downpours of Food for a Good Cause Cloudy with a certainty of meatballs

Attention large-hearted rubberneckers: Watching some dude making dumb faces and getting slimed, Nickolodeon-style, with all kinds of food stuffs is better when some of the proceeds go to an anti-hunger…

April 22, 2014, 1:24 PM EDT

The Women in This Tequila Commercial Only Have Time for One Kind of Bro He's the one not acting like a jackass

This new ad for Mezcal El Silencio tequila by agency Pablo Escargot starts off the same way many beer/liquor ads do—i.e., like from a clip of Ocean's Eleven, with bunch…

April 21, 2014, 10:04 AM EDT

Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know Slices of life from Canada

Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think. Produced by The…

April 18, 2014, 1:27 PM EDT

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