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Advertising & Branding

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Food & Beverage

McDonald's Launches Creative Review, Moves to Consolidate U.S. Advertising Business

DDB, Leo Burnett have shared duties on main account

McDonald's is reviewing its creative advertising business in the U.S. A spokesperson for the restaurant chain told Adweek on Monday: "We are committed to modernizing McDonald's, including how we create customer-facing…

Coca-Cola Is Seeing (Even More) Red in New Designs for Its Cans and Bottles

Changes roll out in Mexico first

When a brand as iconic as Coca-Cola decides to change its packaging, it's a big deal. While different colors have always denoted different products—red is classic Coca-Cola, silver is loved…

Ad of the Day: Evian's Babies Try Surfing, and Chilling With Gigi Hadid, in Global Campaign

The supermodel tell us why she loves the 'Live Young' work

Whether you find them adorable, hilarious, creepy—or maybe all of the above—Evian's famous advertising babies aren't going anywhere. And they return today with a splash in a new campaign from…

Ad of the Day: Waitrose Is Livestreaming Delightfully Boring Farm Videos for a Week

Grocer's sourcing footage is being cleverly repurposed

Want to see where Waitrose gets it food from? Just go on YouTube and watch live footage of its partner farms—for an entire week. That's the interesting premise of adam&eveDDB…

Droga5 Beautifully Tells One of History's Most Incredible Father-Son Stories for Hennessy

Reaching for heaven and earth with the Piccards

If you're looking for iconic brand ambassadors for your adventure-themed liquor campaign, you could do a lot worse than the Piccards, the father and son who accomplished incredible—and incredibly parallel—exploring…

KFC's Pixelated 'NSFW' Tweet Proves a Bit Too 'Hot & Spicy' for the Internet

Chain apologizes for smutty shot

Brand Twitter fails are few and far between these days, which is either good or bad, depending on your schadenfreude levels. But here's a bizarre and baffling one from Australia,…

Domino's New Pizza Delivery Boxes in the U.K. Are Just Bloody Awesome

Logo and packaging become one

Here's a great bit of packaging design work from Jones Knowles Ritchie—pizza delivery boxes for Domino's that recreate the brand's logo across two boxes. The design shop explains: Over the years, Domino's…

Y&R Staff Worldwide Make McWhoppers in Adorable Video Celebrating Major Ad Award Win

Network spirit at its best

Y&R New Zealand's celebrated McWhopper campaign took home the highest honor, the Grandy, at the 52nd annual International Andy Awards on Tuesday night. And Y&R staffers from around the globe…

This Pizza Delivery App Made a Pizza Box That Turns Into a Smokeable Pipe for 4/20

For those who prefer to eat first, then get high

Normally you smoke weed and then have an uncontrollable urge to eat pizza. But mobile app Push for Pizza suggests you do it the other way around—and has the perfect…

Snickers Gets Wrapped Up Like Other Candy Bars in Latest 'You're Not You' Ads

Even the product must be hungry

BBDO Moscow takes the "You're Not You When You're Hungry" campaign for Snickers into meta territory with these three print ads, in which the Snickers bar isn't itself—it's packaging to…

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