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Advertising & Branding

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Food & Beverage

Starbucks' Pumpkin Spice Lattes Are Killing It on Instagram

Fall-themed posts boost 'likes' by 493%

Starbucks has become a bit of a case-study example for marketers when it comes to creating social buzz for its products, and in no season is that more evident than…

Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its NFL Cans

Bo Jackson, Justin Tuck and Tim Couch star in 'Your Can's Year'

We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise.  That's what you…

Check Out Heineken's Eye-Popping Art Project at the Abandoned Miami Marine Stadium

Publicis campaign raises money for restoration

Heineken and Publicis New York show their can-do spirit in a video that celebrates Miami Marine Stadium. The landmark structure on Biscayne Bay hosted world-class powerboat races, concerts and other events…

Dos Equis Introduces Its New 'Most Interesting Man,' and He Sure Is Different

Campaign gets 'contemporary twist'

In a bit of Doctor Who-esque regeneration, Dos Equis on Wednesday introduced its new Most Interesting Man in the World—to replace Jonathan Goldsmith, who retired from the role earlier this year.…

Heineken, KLM Finally Figured Out How to Serve Freshly Tapped Draught Beer on an Airplane

See the debut of a very special trolley

If you think C-suiters are pompous and obnoxious when they're stone-cold sober with their feet on the ground, imagine how they'd carry on after loosening up with a few Heinekens…

Martini Made a 'Smart Cube' That Tells the Bartender When You Need Another Drink

A geekier way to get sloshed

A packed bar is a lot like the prom. You look forward to having this epic night, but most of it is spent waiting in line for one thing or…

A British Candy Brand Will Air This Funny Ad Entirely in Sign Language With No Subtitles

Maltesers preps great campaign for the Paralympics

Channel 4 in Britain recently made one of the greatest ads ever about disability with "We're the Superhumans." The spot, timed to the 2016 Paralympic Games, was a follow-up to…

Ad of the Day: Australia Just Made the Most Diverse Ad Ever … to Sell Lamb

Starring indigenous people, a transgender comic, two gay dads and more

Diversity has been an explicit theme of more progressive advertising for some time. But this ad takes it to a new level—featuring a parade of Australians from different religions and…

Dunkin' Donuts Offers Up Some Special Views in VR Videos Created With Discovery

Solitary morning workers, fueled by coffee

"Boats run on diesel and coffee." That pearl of wisdom comes courtesy of Glen Miller, a tugboat captain who stars in "The Harbor That Never Sleeps," one of several new 360-degree…

Wendy's Tells the Sad-Funny Stories of Unworthy Foods Banned From the Baconator

Talking meats and veggies star in VML's quirky comedies

Ever bitten into a sandwich only to meet with freezerburn, an unsatisfyingly thin piece of bacon or an unwelcome vegetable? We've all been there. It's one of our most trying…

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