Advertisement

Advertising & Branding

:

Food & Beverage

Tostitos' NFL Sponsorship Gets Salty and Cheesy With Eagles Coach Chip Kelly

He's not the league's official chip

Tostitos would like you to know that Chip Kelly, head coach of the Philadelphia Eagles, is not the official chip of the NFL—because Tostitos is. Goodby, Silverstein & Partners is out…

Pepsi MAX Filled Up a Room With Ping-Pong Balls on Mousetraps, Then Threw Another Ball in There

Here's what happened

Following in the footsteps of other omnipresent consumer brands with something arty to prove, Pepsi MAX made a huge mess with mousetraps and Ping-Pong balls for a video it calls…

Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street

Inside one of the first major shops in N.Y.'s Financial District

Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the migration. At the…

Aubrey Plaza and Newcastle Want a Ton of Small Brands to Buy a Super Bowl Ad Together

Because what could go wrong?

Newcastle Brown Ale keeps finding new and interesting ways not to appear on the Super Bowl. This year it's already tried crashing the Doritos contest (sort of). And now it's…

Was McDonald's 'Signs' Ad on the Golden Globes Inspiring or Abominable?

Not everyone was lovin' it, to put it mildly

McDonald's really wants people to think it cares about community. But go figure, not everyone is convinced. The brand's new ad from Leo Burnett, which aired Sunday during NFL games and…

Ad of the Day: NHL Pros Surprise Sled Hockey Players for Gatorade

It's back to school for the stars

For anyone who thinks playing ice hockey strapped into a sled is easier than playing it standing up, Gatorade would like to set the record straight. Last August, the sports brand…

Newcastle Begins Ambush of This Year's Super Bowl by Crashing the Doritos Campaign

Follow-up to 'If We Made It'

You might remember Newcastle Brown Ale's antics around last year's Super Bowl—a little stunt from Droga5 called "If We Made It" that imagined what a Newcastle Super Bowl ad might…

Ad of the Day: Gatorade Celebrates 50 Years in Style With 50 Iconic Sports Moments

Each number is a legend

To celebrate its 50th anniversary in 2015, Gatorade put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century—all in 60 seconds. The spot, from TBWA\Chiat\Day,…

If You Were Wondering What Sriracha Beer Tastes Like, Here's Our Review

Is this the hottest new brew around?

When we heard the news that Rogue was releasing Sriracha Hot Stout Beer, we were intrigued. We promptly ordered a six-pack to find out how this bizarre flavor combination would taste. Being…

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle

Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

Advertisement