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Advertising & Branding

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Food & Beverage

Oreo Welcomes the Royal Baby With a Message for Every Other Newborn Out There

Don't worry, you're special too!

As the world oohs and ahhs over Charlotte Elizabeth Diana, Oreo is here to remind you that all babies are special, whether or not they're born into royalty. A nice…

Ad of the Day: Chobani Gets Real With Ads That Are About a Lifestyle, Not a Product

'Love This Life' campaign from Opperman Weiss

Twenty seconds into Opperman Weiss' new 90-second anthem spot for Chobani, it's clear something is amiss. A family in the countryside, caked in mud, trudges through fields, but Mom and…

Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

Showing teens how not to be cruel at 'crossroads moments'

Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens…

Kevin Durant Schools Sonic's 'Two Guys' in the Brand's First Athlete-Backed Ad

NBA star gets them out of the car

After signing Oklahoma City Thunder star Kevin Durant last year, Sonic Drive-In's first ad campaign with the reigning NBA MVP from Goodby Silverstein & Partners puts a new twist on…

Check Out This YouTuber Making Some Insane Trick Shots With Oreo Cookies

Peter Bamforth's tasty skills

Showing crazy trick shots is a pretty good way of getting viral video views, as we've seen in branded efforts from Wheaties (bowling), McDonald's (soccer)—and of course, that old, fake-as-hell…

Noooooooooo! This Loony British Ad for Mints Ends With a Comic Shocker

W+K London's first work for Trebor

This Trebor Mints ad from Wieden + Kennedy London has a bit of that 1990s Gushers weirdness to it, either as a tribute to nostalgic thirtysomethings or just for shiggles. It…

How Swanson’s TV Dinners Made It to the Digital Age

Thank American Airlines, 260 tons of turkey and dudes who still can’t cook

C.A. Swanson & Company had a big problem. It was just after Thanksgiving 1953, and the frozen-food brand had wildly overestimated the demand for turkey. Now, 260 tons of frozen…

W+K Travels to 1960s Iceland for This Wry and Beautiful Yogurt Commercial

A boy and his exhausting job

Somebody get this kid a bike! (And snowshoes, while you're at it.) Orri, the plucky lad in this fanciful Wieden + Kennedy London spot introducing Arla's Skyr Icelandic yogurt to the…

Ad of the Day: Cooks Cut Loose in Lurpak's Sizzling New Food Porn

Butter brand gets jazzy with W+K

Cooking with Lurpak is a full body-and-soul experience. A new ad from Wieden + Kennedy London continues the butter brand's tradition of quick-cut, hi-res food porn. In the voiceover, Rutger Hauer…

This Cool Tumblr Imagines If Ad Agencies Were Ice Cream Flavors

Student project just in time for summer

If famous ad agencies were ice cream brands, what flavors would they be? Aditya Hariharan and Joshua Namdar, a pair of students at the Miami Ad School in New York, took…

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