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Food & Beverage

Jeff Gordon 'Really Wanted to Show His Stuff' in PepsiMAX's Test-Drive Sequel Q&A with the creative director

It might seem strange that PepsiMAX based its second "Test Drive" prank video with Jeff Gordon around doubts some people had about the first one. But it turned out to…

February 27, 2014, 3:58 PM EST

Ad of the Day: Jeff Gordon, PepsiMAX Get Revenge on Writer Who Said 'Test Drive' Was Fake Sequel to viral smash

PepsiMAX had an enormous viral hit last year with its "Test Drive" video, in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his…

February 27, 2014, 10:44 AM EST

How Snickers Fired a Quarterback, Hired a Zebra and Tweaked One of Advertising’s Most Famous Tag Lines The evolution of a brand’s message

Much like songwriters, brand marketers play variations on a theme. Coca-Cola’s famous tag line “It’s the real thing” from 1970 became “Can’t beat the real thing” 20 years later. KFC’s…

February 27, 2014, 6:41 AM EST

Ad of the Day: Jägermeister's New Commercial Deserves a Great Big Bro-Hug Richer story than you'd expect

When alcohol brands try to broaden their reach beyond their core crowd, the results can often be awkward or even laughable. The best ads are those that acknowledge the brand's…

February 26, 2014, 12:00 PM EST

Your Moment of Zen: Krispy Kernels Returns With Another Hilariously Strange Ad Oddvertising done right

Canadian snack maker Krispy Kernels had a sleeper hit a couple of years ago with its "Couch" commercial, a delightful bit of oddvertising that absconded from Cannes with a bronze…

February 26, 2014, 10:25 AM EST

There Is Frying in Baseball, as Phillies Triple-A Team Unveils New Bacon Logo IronPigs ready for sizzling season

Bacon is everywhere. (No, not Kevin Bacon.) And it seems everyone loves it—even pigs! It's so great, it once helped a man negotiate his way across the nation dealing exclusively…

February 26, 2014, 9:07 AM EST

This Is How Men Grocery Shop 65% say they’re open to trying new brands

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as…

February 25, 2014, 10:48 PM EST

Bourbon Ad Shows You the Peculiar Way People Get Around in Woodstock, Ky. That's just how they roll

Woodstock Bourbon's ad showing its hometown's enthusiasm for the brand is pretty funny (well, besides that "Barrellel Parking" sign—groan). But it's right on the brink of being one of those…

February 25, 2014, 4:50 PM EST

Domino's Calmly Deals With Twitter Customer Who Says He Burned His Junk on a Pizza Only slightly off script

Here's a pretty good example of a brand dealing well with a troll on Twitter—mostly by sticking to the script, with a few flourishes along the way. On Monday, Domino's Pizza…

February 25, 2014, 1:38 PM EST

The World's Weirdest Supermarket Ad Is Both Super Cool and Super Crazy Meet Friedrich Liechtenstein

This wonderfully warped three-minute music-video commercial for Germany's Edeka supermarket chain certainly lives up to its title, "Supergeil," which can mean both "super cool" and "super sexy" (or "horny") in…

February 25, 2014, 9:16 AM EST

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