Advertising & Branding


Food & Beverage

Anyone Can Be Your Grandma in These Funny, Awkward Ads for Grandma's Cookies

Just like she used to make

The first campaign for Grandma's cookies from Goodby, Silverstein & Partners wrestles with a timeless question: "Are you my grandma?"  This twisted take on the kids' classic Are You My Mother?…

McDonald's Turns Placemats Into Little Music Production Stations Connected to Your Phone

TBWA introduces McTrax

Wasn't it fun when we were kids to doodle on restaurants' paper placements with crayons? Well, McDonald's has introduced a high-tech, musical version of that sort of play with McTrax—a…

Nestlé Reintroduces Dreyer's Ice Cream to the World With Campaign Featuring Real-Life Families

The latest from Goodby Silverstein & Partners

Dreyer's has long been a steady presence in your neighborhood supermarket's ice cream aisle, but a new campaign from Goodby Silverstein & Partners aims to reintroduce this classic brand of…

Cider Brand Is Broadcasting a 'Live GIF' of a Guy Making the Same Movements for 24 Hours

Hopefully he's not drinking, too

Livestreaming brand stunts are getting more and more popular—one of our recent favorites being the Waitrose campaign from the U.K. that showed live feeds from the grocery chain's farms. Here's…

Google Says These 5 Food Trends Are Sweeping America

Turmeric is in, rainbow bagels are out

Trying to decide what to make for dinner tonight? No shame in Googling it like the rest of America. When it comes to learning new recipes, it's no surprise that everyone's…

Are Your Eyes Playing Twix on You? Twins Freak People Out in Candy's Fun New Ad

Spot will have you seeing double

Playing on the double-sticked nature of the product, Twix in the Nordics pulled a modern—and more discomfiting—version of Doublemint's "Double Your Pleasure." Patchwork Group in Denmark helped prep the campaign, which…

Pepsi Embraces the 5-Second Spot, Making 100 of Them for TV and Digital This Summer

Search terms will trigger specific spots online

Sometimes, longer is better. But Pepsi is going super short with its new emoji-themed commercials, creating a slew of 100 five-second spots that will air on TV and in search-triggered…

Alabama Governor's Sex Scandal Just Inspired a Beer With the Grabbiest Label Ever

Everything is (unim)peachy at Salty Nut Brewery

Alabama may be in a sour spotlight after its governor admitted making sexually charged remarks to a onetime senior adviser. But one brewery in the state is sweetening the situation…

McDonald's Launches Creative Review, Moves to Consolidate U.S. Advertising Business

DDB, Leo Burnett have shared duties on main account

McDonald's is reviewing its creative advertising business in the U.S. A spokesperson for the restaurant chain told Adweek on Monday: "We are committed to modernizing McDonald's, including how we create customer-facing…

Coca-Cola Is Seeing (Even More) Red in New Designs for Its Cans and Bottles

Changes roll out in Mexico first

When a brand as iconic as Coca-Cola decides to change its packaging, it's a big deal. While different colors have always denoted different products—red is classic Coca-Cola, silver is loved…