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Food & Beverage

Quinn Kilbury Serves Up a Newcastle Revolution 2014 Brand Genius winner for beverages

Actress Anna Kendrick was 28 years old, beautiful, and pissed. “I’ll just give you an endorsement right now,” she huffs. “Hi, um, Newcastle Brown Ale—the only beer that promised me…

September 29, 2014, 12:04 AM EDT

Mark Crumpacker's Farm-Friendly Pitch for Chipotle 2014 Brand Genius winner for restaurants

For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food, was two minutes of…

September 29, 2014, 12:02 AM EDT

GoPro's Paul Crandell Turns Us All Into Thrill Seekers 2014 Brand Genius winner for tech

Before GoPro became a household name, the idea of a human being playing with wild African lions as if they were the cuddly Marmadukes of the desert would have probably…

September 28, 2014, 11:59 PM EDT

Adweek Toasts the Top Talent in Marketing Presenting the 25th annual Brand Genius Awards

Over the two-plus decades that Adweek has bestowed its Brand Genius Awards, building a successful brand has changed a lot. And not at all. Sure, the 10 master marketers in our…

September 28, 2014, 11:50 PM EDT

Ad of the Day: Starbucks Cleverly Advocates for Meeting Up Instead of Texting You may be missing something

Starbucks wants to help you with your communication problems. Just spend more time sitting in one of its shops talking to a real live person instead of text messaging. In a…

September 24, 2014, 8:42 AM EDT

Ad of the Day: Diet Coke Can Even Make Air Travel Pleasant (in Your Dreams) Transported with a sip

Why do people drink Diet Coke? Is it the caffeine? The lack of calories? The sheer convenience? Or do they actually enjoy the taste? Coca-Cola is banking on the latter on…

September 23, 2014, 12:51 PM EDT

Ad of the Day: Budweiser Makes the Cutest 'Don't Drink and Drive' PSA Yet A return to puppies

Outside Shibuya Station in Tokyo, there is a statue of a dog named Hachiko. In the 1920s, the dog would greet his owner at the station at the end of…

September 22, 2014, 10:15 AM EDT

Gravity Award Winner: Nivea Sun Solar Ad Charger FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

September 22, 2014, 8:59 AM EDT

Food Porn Campaign Gives Applebee's a Social Lift User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

September 22, 2014, 7:45 AM EDT

How Jack Daniel's Searched All Over the Country for the Best Bar Stories Inside Arnold's rich new website

IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable…

September 16, 2014, 2:42 PM EDT

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