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Food & Beverage

This Chicago-based Agency Specializes in Multicultural Work Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

January 23, 2014, 5:42 AM EST

Johnnie Walker's Stunning Glass Car Reflects Human Fragility in Drunk-Driving PSA Inside Iris' CGI spot

IDEA: It's a brutal irony of the automobile: Speed and power are its strengths, yet they combine to make its occupants ever more vulnerable. It's true of any driving, and…

January 16, 2014, 8:02 AM EST

Ford, Coca-Cola Return for Season 13 of American Idol AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

January 15, 2014, 7:24 PM EST

Ad of the Day: Congo's Sapeurs Star in the Best-Dressed Guinness Commercial Ever Central African elegance

When global marketers portray Africa, the goal is usually humor or pity. Rarely do brands treat Africans as cultural equals, much less as inspirational role models. Breaking that trend is…

January 15, 2014, 12:43 PM EST

The Best-Perceived Brands of 2013 Which were the biggest improvers and who fell off the list?

Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top…

January 15, 2014, 6:19 AM EST

Sonic Drive-In Gives Your Taste Buds a Workout in Faux Fitness Video T.J. finally leaves the van

IDEA: T.J. Jagodowski and Peter Grosz have been comically patronizing the same Sonic Drive-In restaurant in the same minivan for more than a decade as spokesmen for the fast-food chain.…

January 8, 2014, 10:22 AM EST

Heinz Ketchup Returns to the Super Bowl After 16 Years With an Ad About Happy Memories Cramer-Krasselt preps :30

America's favorite sporting event is about to get reacquainted with America's Favorite Ketchup. Heinz Ketchup will return to the Super Bowl on Feb. 2 with a 30-second commercial from Cramer-Krasselt in…

January 7, 2014, 2:37 PM EST

McDonald's 'HealthyGate' Surprisingly Doesn't Inspire Much Snarky Fun on Twitter Subway and Domino's make tepid plays, but healthier fast-food brands aren't biting

One would think the revelation that McDonald's had been advising its employees to avoid many of the items the quick-serve chain offers would inspire purveyors of healthier foods to jump…

December 27, 2013, 2:37 PM EST

Ad of the Day: Heineken Gets Holiday Revelers to Sing Karaoke for 30,000 Strangers Would you say yes to this?

Depending on your views (or ability to carry a tune), karaoke can be a fun way to let loose among friends or a guaranteed path to total embarrassment. This year,…

December 12, 2013, 4:34 PM EST

Ad of the Day: Oreo's Holiday Song About Balls Is a Real Treat at Just the Right Time Jinx to the rescue

Let's get something out of the way first: Oreo cookie balls are not an actual Oreo product. They are, according to the Internet, a homemade delicacy involving crushed Oreos that…

December 6, 2013, 2:05 PM EST

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