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Food & Beverage

Neil deGrasse Tyson Reveals His Favorite Ad, and It's a Perfect Choice Ogilvy Paris, take a bow

CANNES, France—There's no shortage of space-themed advertising out there. And not surprisingly, Neil deGrasse Tyson loves it. Speaking to Cannes Lions TV after his Thursday seminar here, the astrophysicist was asked…

June 20, 2014, 5:53 AM EDT

Kicking the Figs out of Fig Newtons How Nabisco solved its fruit filling identity crisis

Did you know that Fig Newtons have been around for 123 years? Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two years.…

June 18, 2014, 7:57 PM EDT

McCann Lima Is All Smiles After Winning Media Grand Prix for Coke's 'Happy ID' Cramer-Krasselt gets gold for 'Luna Corona'

CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting…

June 17, 2014, 3:30 PM EDT

Kraft Fuels Up on Mobile to Sell More Summer Cheeseburgers Augmented reality looks to make over food packaging

Consumer-packaged goods giant Kraft is dialing up its digital investments this summer with the "Great American Bacon Cheeseburger" campaign (which runs through Labor Day) for 14 different summer-themed products including…

June 17, 2014, 12:20 PM EDT

Marketers' New Tactics in the Food Label Wars Health takes a backseat

You’ll need a strong stomach to serve in this war, no matter which side you’re on. Few consumer conflicts have been more bitterly fought than the battle between the food and…

June 17, 2014, 6:18 AM EDT

This Long Island Iced Tea Won't Give You a Hangover Taking on the beverage titans

Mention a Long Island iced tea to most people, and they’ll probably remember falling off a bar stool (if they remember that much). But there’s another Long Island Iced Tea…

June 17, 2014, 6:15 AM EDT

Supreme Court Says Pom Can Sue Coca-Cola Over Juice Label Food and beverage brands watch case closely

The Supreme Court has given Pom Wonderful the go-ahead to sue Coca-Cola in a case expected to have significant ramifications for the food and beverage industry, in terms of how…

June 12, 2014, 2:25 PM EDT

Jack Daniel’s Taps Digital Photo-Sharing to Target Weekend Warriors Gives away Lollapalooza 2015 grand prize trip

Jack Daniel’s is launching a digital summer campaign this week that turns photos uploaded via mobile devices and social media into sweepstakes entries. Dubbed Summer Swarm, the campaign pushes Tennessee Honey,…

June 3, 2014, 1:05 PM EDT

Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle Social packaging helps college freshmen break the ice

No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the…

May 28, 2014, 1:46 PM EDT

Chipotle Goes Beyond Burritos: Adds Asian, Pizza Outlets Expands counter-service model into new cuisines

Chipotle Mexican Grill has ambitions beyond burritos. This summer, the company is growing two new fast-food chains for Chipotle loyalists hungry for more variety. ShopHouse serves Southeast Asian-style rice bowls and…

May 25, 2014, 8:34 PM EDT

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