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Food & Beverage

Instagram Ads Are Getting Instant Recall Taco Bell and Hollister seeing picture-perfect results

Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social…

May 12, 2014, 6:29 AM EDT

Ad of the Day: Sauza Tequila Lassos Another Hunk, and This Time He's a Cowboy Maker of the strangest margaritas in the West

The sensitive hunk and the hunky cowboy are two cornerstones of American advertising. Combined, they form the ultimate housewife fantasy: a man who will rescue you from the dangers of…

May 8, 2014, 1:31 PM EDT

Brand Genius 2014 Call for Submissions Adweek is accepting nominations for marketing's top honor

For a quarter of a century, Adweek’s Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a…

April 29, 2014, 9:15 AM EDT

Hooters Ups Mobile Game With Stronger Data Focus Restaurant brand delves into app and digital realms

Hooters is kicking off a mobile loyalty program today in Atlanta that it plans to take national in the coming months. The initial offer includes a complimentary appetizer for patrons that…

April 23, 2014, 10:09 AM EDT

Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know Slices of life from Canada

Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think. Produced by The…

April 18, 2014, 1:27 PM EDT

Ad of the Day: Powerade Tells Nico Calabria's Amazing Story in Best World Cup Spot So Far A one-legged boy grows into a champion

For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs. Competitors seemed to…

April 16, 2014, 12:29 PM EDT

Ad of the Day: Maxwell House Says Its Coffee Is Good, Not Great, and Means It W+K takes aim at hype

In an age where you can find a Starbucks on every block and a trendy café frequented by coffee snobs who wouldn't be caught dead in a Starbucks on every…

April 15, 2014, 3:33 PM EDT

Agency Stages the Most Charming Car Wreck Ever in an Ad for Chamomile Tea DLV BBDO's lovely set piece

IDEA: TV commercials frozen in time, with a camera moving through and surveying the scene, have an undeniable charm and style. Even the horror of Philips' ultra-violent "Carousel" spot was…

April 15, 2014, 8:00 AM EDT

Brands Need to Stop Trying to Play Hero The goal should be participation

Illustration: Miguel Montaner Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this amusing yet pertinent disconnect in the spirit of helping…

April 15, 2014, 6:09 AM EDT

Ad of the Day: British Supermarket Ad With a Young Gardener Couldn't Be More Charming Tom Tagholm for Waitrose

A British supermarket has turned to a superhuman director to radically shift gears in its advertising. Waitrose's new campaign from BBH London is its first to focus on the grocery chain's…

April 7, 2014, 1:07 PM EDT

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