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Advertising & Branding

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Food & Beverage

Doritos Is Ending Its 'Crash the Super Bowl' Contest, but Not Before One Last Hurrah

Winner of 10th and final edition will work with Zack Snyder

Over the last 10 years, Doritos' "Crash the Super Bowl" contest became a staple of Super Bowl advertising, offering anyone with an idea and a camera a chance at the…

Ad of the Day: Guinness Tells Athletes' Dark Stories in Gripping Ads for Rugby's World Cup

The transformative power of team sports ... and beer?

The struggle to feel secure with your identity and be your best self is the theme of two short films created for Guinness by AMV BBDO in London. The ads,…

Ad of the Day: A Young Serena Williams Sees the Future in This Excellent Gatorade Spot

Legend in the making

A new commercial from TBWA\Chiat\Day for Gatorade features tennis star Serena Williams as a young girl, when a reporter asked her what player she'd most like to emulate as an…

Before Trump's Polarizing Political Turn, These 7 Brands Made Him Star of Their Ads

The celebrated pitchman

Before he became a presidential front-runner, even before he became a reality TV star, Donald Trump was a celebrity CEO. And following several business best-sellers, Trump became a sought-after brand pitchman…

Ad of the Day: Norm Macdonald Is Colonel Sanders, as KFC Campaign Quickly Gets Meta

W+K swaps ex-SNL stars

Darrell Hammond out, Norm Macdonald in. Wieden + Kennedy shook up the musty image of Col. Harland Sanders in its first work for KFC back in May, with Hammond being memorably…

Ad of the Day: M&M's Heads Into the Bedroom for a Little 'Tainted Love'

Love is for sharing, or is it?

Occasionally, M&M's ventures into PG-13 territory, often with amusing results. One of the candy brand's best ads, from 2008, showed Blue licking himself—much to the horror of the woman who…

Ad of the Day: JetBlue and Coke Bring Their Feel-Good Brands Together for NYC Stunt

Share a Coke, and get a very special surprise

JetBlue and Coca-Cola liked the looks of each other enough to try a stunt together in Penn Station recently, where they teamed up to bend the general rule of NYC…

Ad of the Day: Get the Skinny on Oreo Thins in This Tech-Inspired Launch Spot

A more 'sophisticated' cookie

The new Oreo Thins get a formal introduction today with a "Wonderfilled" spot from The Martin Agency that suggests the thinner cookies are a thing of wonder even if they're…

Ad of the Day: Coca-Cola Unveils Crown Jewel of Its 'Crossroads' Series on Teen Friendship

Dustin Lance Black directs his 'most personal' ad yet

The bond between two teenage boys, one of whom is gay, is sensitively explored in the latest installment of Pereira & O'Dell's "Crossroads" campaign for Coca-Cola in Latin America. Launched this…

Put in an Impossible Position, Subway Is Navigating It as Well as Possible, Experts Say

Brand is distancing itself from Jared Fogle without placing blame

If your well-known spokesman ends up being convicted of a crime, the solution is easy: Fire him, and condemn his actions. But what's a brand to do when its best-known…

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