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Food & Beverage

Meet the Man Who Unlocked the Secrets of Mobile Marketing Jerome Jarre schools big brands like General Electric on social

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app…

September 14, 2014, 7:31 PM EDT

MasterChef Finalist Explains the Crossover Between Cooking and Advertising Elizabeth Cauvel is also a creative director at MRY

When she was auditioning for Season 5 of Fox’s hit cooking show MasterChef, Elizabeth Cauvel told producers she was an associate creative director at New York-based ad agency MRY, working…

September 14, 2014, 7:29 PM EDT

Jimmy Dean Moves Beyond Breakfast in New Ads Campaign from TBWA\C\D features lunch, dinner items

Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner. There are sixteen new products in all, including a…

September 8, 2014, 12:50 PM EDT

Ad of the Day: Honey Maid Tackles Another Taboo, Celebrating Children of Divorce Blended families are #notbroken, says another wholesome spot

Marketers seeking to celebrate diverse families have focused a lot lately on same-sex parents and interracial parents. But there's another type of family that's much more common, yet rarely named…

September 8, 2014, 10:04 AM EDT

Bud Light Bumps Into One Big Problem With Its Secret Party Town: the Residents Lessons in reality marketing from Crested Butte, Colo.

When you secretly plan to bring 1,000 beer drinkers to a quiet mountainside village in Colorado, what could possibly go wrong? Well, a fair amount, as it turns out—most of it…

September 3, 2014, 2:19 PM EDT

Ad of the Day: Guinness Africa Thrillingly Celebrates Being 'Made of Black' Kanye West track propels launch

Guinness's provocatively themed "Made of Black" campaign links the color of its beer to the vibrant spirit of young Africans. AMV BBDO in London, working with BBDO offices in Africa, launched…

September 2, 2014, 10:14 AM EDT

Ad of the Day: Johnny Manziel Gyrates From Hunger in Latest Snickers Ad Quarterback teaches aerobics

Johnny Manziel isn't Johnny Football when he's hungry. He's Johnny JamBoogie. In this new Snickers ad from BBDO New York, the Cleveland Browns quarterback stars as a Spandex-clad man leading an…

August 29, 2014, 7:40 AM EDT

Consumers Trade Recyclables for Burgers at McDonald's in Sweden Campaign from DDB Stockholm targets young Swedes

How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers,…

August 28, 2014, 12:24 PM EDT

Ad of the Day: Van Damme Awesomely Sculpts a Mountaintop Ice Bar for Coors Light Bare hands, of course

Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer. It's been more than two years since the Gen X icon…

August 25, 2014, 8:55 AM EDT

Ad of the Day: Peyton Manning and Cam Newton Prank Store Customers for Gatorade Rob Belushi co-stars in 'Sweat it to get it'

Gatorade must think its customer base is too big, as the brand's new ad campaign from TBWA\Chiat\Day shows people in a convenience store being denied the sports beverage unless they're…

August 18, 2014, 12:37 PM EDT

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