Advertisement

Advertising & Branding

:

Food & Beverage

Ad of the Day: A Heroic Dweeb Doesn't Quite Get the Girl in This Funny French Breakfast Ad

5 more minutes?

If you like a good twist ending, check out this French action-comedy spot for Mondelez's Tassimo coffee and Belvita breakfast cookies. It plays on classic (hackneyed) tropes—a nerdy guy makes for…

How Starving Artists, Students and Strivers Made Cup Noodles Great

The 3-minute meal that’s been eaten 30 billion times

See if you can identify the product associated with the following directions: "Pull back lid. Fill with boiling water. Let stand for three minutes. Stir well and enjoy." Well, you either…

Ad of the Day: Neil Patrick Harris Comically Pitches Heineken Light Money Back Guarantee

With much ambivalence

The comically reluctant celebrity endorser can be a fun character, when done right. Ricky Gervais practically perfected it last week for Optus and Netflix in Australia. Now, Neil Patrick Harris…

Ad of the Day: Knorr Sends Mom to the Arctic to Surprise Daughter With Home-Cooked Meal

Bringing the 'flavor of home'

Advertisers are in love with short branded documentary films these days that are built around some sort of surprise for one of the main characters. The idea, in fact, has…

Why Cuba’s Best Cigar Is Still Hot (Despite a 52-Year Embargo)

The full-flavored story of H. Upmann, JFK’s favorite smoke

It was Friday, Feb. 2, 1962, and President John F. Kennedy summoned his press secretary Pierre Salinger into his office for an urgent meeting. "I really need some help," said Kennedy. "What…

Ad of the Day: Taco Bell Launches Cold War Against McDonald's With Propaganda Imagery

That despotic clown

Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny. That, at least, is the upshot of "Routine Republic,"…

4 Trends That Will Keep Your Brand Globally Competitive

Adapting to cultural contexts is key

Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus When marketers take their brand positioning and messages global, a lot…

Ad of the Day: A-B Tricks Brooklynites Into Drinking Budweiser, and They Don't Hate It

Blind taste test in NYC

As part of its continued assault on microbrew-swilling beer snobs, Budweiser headed to Brooklyn during Restaurant Week and orchestrated a little stunt to get people to actually drink Bud—and even…

McDonald's Journey From 1940s California BBQ Joint to SXSW Sponsor

Wooing a new generation

In 1940, Richard and Maurice McDonald started a BBQ joint in San Bernardino, Calif. It took eight years for the rookie restaurant to develop its brand and switch focus exclusively…

Ad of the Day: Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers

Sharing is caring

Coca-Cola knows that sometimes life straight up sucks. But Coca-Cola also wants you to realize that you, sir, are not the only one with problems. This new spot from Wieden +…

Advertisement