Advertising & Branding


Food & Beverage

How Snickers Got Famous Gamers on Twitch to Become Unrecognizable From Hunger

'You're Not You' keeps on giving

Snickers' "You're Not You When You're Hungry" campaign continues to prove fertile ground for social campaigns. A few months ago, Snickers got YouTubers to post terrible videos as if they…

Why Coca-Cola Hired This Man to Laugh Really, Really Hard on a Crowded Subway Train

Soda brand's latest stunt from Belgium

It's usually not a good sign when someone starts laughing maniacally on the subway. But riders in Belgium seem to take it pretty well in this new Coca-Cola ad. The agency,…

Carl's Jr. Says This Provocative 'Border Ball' Ad Is About Sexy Women, Not Immigration

One of its stars disagrees

Carl's Jr. likes being provocative, but not in the realm of politics. That's the message from parent company CKE Restaurants, which has gone on the record to deny claims that its…

Keystone Light Hired Chuck Testa to Shoot a Commercial, and It Went Horribly

Viral taxidermist gets weird on set

You remember Chuck Testa—the California taxidermist who became famous after Rhett & Link made a ludicrous local commercial for his business in 2011 (the spot ended up getting 16 million…

Doritos Is About to Try a 12-Hour-Long Periscope, and It Should Be Quite Smashing

Flavors collide in social stunt

Doritos on Thursday will introduce Canada to Doritos Collisions, featuring two types of chips in the same bag—at first, habanero and guacamole. To celebrate, BBDO Toronto has planned a mammoth,…

These Wrecked Toy Cars Found in Cereal Boxes Send a Sobering Drunk-Driving Message

Targeting college kids

It's always so much fun to get a little toy inside your cereal box! Until that toy is a mangled vehicle reminding you of the dangers of drunk driving. Canadian agency…

Fiber One Unveils New Line of Delicious, Zero-Calorie, All-Rubber Desserts

Chew toys aren't just for your dog anymore

Your dog has chew toys. Why shouldn't you have chew treats—particularly if you shouldn't really be eating actual calorie-laden desserts in the first place? Well, now you can. Sit back and…

Barton F. Graf's First Campaign for Bai Drinks Makes No Sense, Just Like the Product

How does it taste so good?

Barton F. Graf 9000 dives into absolute nonsense, quite literally, in its first campaign for Bai, an independent maker of low-calorie health beverages. Three comical spots play off the fact that…

Here's the Amateur Snickers Ad That Just Won Its Creator $50,000

Hunger brings out the devils (both of them!)

When Snickers announced a contest earlier this year urging random people on the Internet to make an ad for its "You're Not You When You're Hungry" campaign, many suspected they…

This Mysterious, Black Print Ad Can Only Be Read by Shining a Light Behind It

SABMiller's occultvertising

SABMiller positions its Abraxas beer as an "equinoctial brew for the chosen few." It is made just twice a year, and is pitched as the beverage of choice for "restless…