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Food & Beverage

Ad for Popped Wheat Thins Has the World's Slowest Airborne Police Chase He's getting away!

Wheat Thins revisits the golden age of ballooning in this weird spot from New York agency Being for the cracker brand's new air-popped snacks. Why they went with cops trying to…

April 10, 2014, 2:18 PM EDT

Can You Please Watch This Romantic Turkish Ice Cream Ad, and Tell Me What's Going On in It? A little help here

So, here's a lovely little four-minute love story from Unilever's Cornetto ice cream brand in Turkey. And you're probably smarter than I am and can figure out what's actually going…

April 9, 2014, 2:24 PM EDT

Taco Bell Sings 'Old McDonald,' Says the Egg McMuffin Belongs Back in 1984 Along with your Loverboy poster

Taco Bell's all-out assault on McDonald's breakfast continues in this 30-second spot, "Get With the Times," which posits that eating an Egg McMuffin isn't just uncouth—it's medieval. While the earlier ads…

April 7, 2014, 1:51 PM EDT

Ad of the Day: British Supermarket Ad With a Young Gardener Couldn't Be More Charming Tom Tagholm for Waitrose

A British supermarket has turned to a superhuman director to radically shift gears in its advertising. Waitrose's new campaign from BBH London is its first to focus on the grocery chain's…

April 7, 2014, 1:07 PM EDT

You've Never Seen a Food Commercial Quite as Otherworldly as This One Lurpak butter gets all 2001 on us

"As we stand on the edge of possibility, we choose the path less traveled." Set to to the grandiose tune of Richard Strauss's "Thus Spake Zarathustra," aka the theme from 2001:…

April 4, 2014, 3:14 PM EDT

Honey Maid Has a Pretty Cool Reply to All the Haters of Its Ultra-Inclusive Ad The supporters, too

Marketers who make ads about inclusive families these days need a battle plan for how to deal with the haters. And it's as much an opportunity as a crisis. It began,…

April 3, 2014, 8:16 PM EDT

Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man BETC gets heroic in latest outing

Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive…

April 3, 2014, 1:11 PM EDT

Sorry, Cats. Cravendale Falls in Love With a Cute but Creepy Cookie Puppetry meets animation

Barry the Biscuit Boy splashes onto the scene in a slam-dunk spot for British dairy Cravendale, a cautionary tale from Wieden + Kennedy in London and production house Blinkink. The heady…

April 2, 2014, 2:47 PM EDT

A Look at How Women Grocery Shop They focus on health, and prefer to squeeze their produce in person

These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices,…

April 2, 2014, 6:00 AM EDT

King's Hawaiian Rolls Are So Light and Fluffy, You Can Inhale Them From Across the Room Energy BBDO vacuums up

Energy BBDO's new ad for King's Hawaiian bread rolls is sucky, though not in a bad way. The rolls are so light and fluffy, you see, you don't even have…

April 1, 2014, 3:50 PM EDT

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