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Advertising & Branding

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Food & Beverage

This Ice Cream Ad Hacks YouTube to Let You Switch Between Two Characters in Love

Worth the mess in the end

Unilever ice cream brand Cornetto is continuing its habit of telling cute long-form love stories, but now it's trying to tell one from both sides at the same time. The video…

Nature Valley Shames Modern Parents for Ruining Their Kids in 3-Minute Technology Hate-On

Fear the lost childhoods of a generation

Nature Valley Canada shouts "You kids, get off my lawn!" in a curmudgeonly new ad from Cossette that contrasts the childhood memories of three generations of families. The brand yearns for…

If Facebook, Apple and Nike Made Beers, Here's What They Might Look Like

Plus, the recipes

So, the folks over at Printsome, a U.K. T-shirt printing service, were getting hammered one evening (by their own admission, "beers weren't lacking") and somehow the discussion turned to how…

Ad of the Day: Coca-Cola Unveils Crown Jewel of Its 'Crossroads' Series on Teen Friendship

Dustin Lance Black directs his 'most personal' ad yet

The bond between two teenage boys, one of whom is gay, is sensitively explored in the latest installment of Pereira & O'Dell's "Crossroads" campaign for Coca-Cola in Latin America. Launched this…

Put in an Impossible Position, Subway Is Navigating It as Well as Possible, Experts Say

Brand is distancing itself from Jared Fogle without placing blame

If your well-known spokesman ends up being convicted of a crime, the solution is easy: Fire him, and condemn his actions. But what's a brand to do when its best-known…

Timeline: How Subway Transformed Itself, With Jared Fogle Front and Center

A look back at the 15-year relationship

Subway suspended its relationship with longtime spokesman Jared Fogle yesterday afternoon, after the FBI searched Fogle's home in connection with a child pornography-related investigation. The sandwich chain has since removed…

Plucky Jim Perdue Returns to TV, Crying Foul Over Competitors' Claims About Antibiotics

Tough men, tender chickens

Jim Perdue—son of Frank, the tough man who made tender chicken—is back pitching Perdue Farms poultry. At a time when most every TV spot features models and celebrities, Perdue might seem…

To Introduce Big King in Brazil, Burger King 'Flame-Grills' Big Mac Superfans

David São Paulo converts, tattoos McD's devotees

How to convince fast-food diners that Burger King's Big King burger is a superior option to the iconic McDonald's Big Mac? Invite Golden Arches superfans to Brazil, feed them the…

Ad of the Day: Taco Bell Takes Back Bacon in This Silly Anti-Craze Campaign

Enough with the spinoffs

If you needed further evidence that the bacon craze has completely imploded, Taco Bell is making fun of the universal obsession with the stuff to pitch a new product ……

Ad of the Day: Coca-Cola's Minimalist Can Promotes a World Without Labels

Less branding, more tolerance?

Coca-Cola has toyed with its packaging once again, this time to join the global movement for equality and tolerance—by removing its own label off its products to promote a world…

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