Advertising & Branding


Food & Beverage

Jack Daniel's Puts the Townspeople of Lynchburg Front and Center in Its New Ads

Town of 600 has plenty of colorful characters

If you don't know jack about the townsfolk of Lynchburg, Tenn., that's about to change. Lynchburg's most famous resident, Brown-Forman brand Jack Daniel's, puts the spotlight on some of its less-renowned…

David Ortiz Shows Off the JerkyBot, a Drone Snack Tray That Follows You Around

Chef's Cut Real Jerky's aerial feedbag is perfect for America

There are lots of current applications of drone technology, but not many of them are very useful to the average consumer. But what's this? A drone that allows you to…

Pro Athletes School Gatorade Drinkers in the Brand's Most Humiliating Campaign Yet

J.J. Watt, Karl-Anthony Towns, Bryce Harper and a couple of catty anchors

Gatorade is back to gleefully shame more of its own consumers for being lazy and out of shape—this time with a roving crew of top athletes and nasty sportscasters, who…

Facebook Gave Ad Agencies an Inflated Video Viewing Metric for 2 Years

It was off by up to 80%, per a WSJ report

On the cusp of Advertising Week, Facebook has some egg on its face when it comes to perhaps the industry's most promising space—digital video. The Wall Street Journal reported on Thursday…

How a Juice Brand Used Unpaid Celebs to Get Fans Clamoring for a Drink Made of Charcoal

The FOMO is real

Never mind goji berries, chia seeds and kale. On Sept. 9, Suja Juice, a trendy entry in the ongoing battle for our superfood dollars, released Midnight Tonic, an all-black, limited-edition beverage that…

Eager to Boost Its U.S. Profile, Tim Horton's Names Horizon Media as Agency of Record

Canadian chain merged with Burger King in 2014

Independent media agency Horizon Media continued its new-business winning streak this week by picking up the U.S. agency of record assignment for Canadian coffee-and-doughnut chain Tim Horton's. The agency will be…

Ad of the Day: Oddball 'Bragspeople' Sing Pizza Hut's Praises in First Ads From Droga5

Humble chain finds a workaround for self-congratulation

Pizza Hut has a lot to brag about, but it's way too humble to do so. So, the pizza chain is having some surprising characters do the bragging for them.  That's…

Ad of the Day: This Tortilla Chip Is So Hellishly Spicy, You Get Only One Per Pack

We tried Paqui's Carolina Reaper Madness, and lived to tell the tale

Don't fear the Carolina Reaper. But you should absolutely approach its scorching scythe of flavor with extreme caution. Next month, and for a limited time, the wacky tortilla gourmets at Paqui…

Ad of the Day: Elena Delle Donne Opens Up About Her Sister in Remarkable Gatorade Film

WNBA star finds hard-won perspective through family

Gatorade's "Win from Within" message has already yielded some fantastic marketing about where athletes like Serena Williams and Usain Bolt find their inspiration. Now, the sports drink is back to…

Skittles Responds Tersely to Donald Trump Jr.'s Tweet Likening Refugees to Candy

'Skittles are candy. Refugees are people'

Skittles has responded with uncharacteristic yet appropriate seriousness after being dragged into the presidential race by Donald Trump Jr., son of the Republican nominee, who posted a controversial tweet on…