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Advertising & Branding

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Food & Beverage

Caribou Coffee Made It Snow in Minneapolis Last Week for a Cool Iced Coffee Stunt

A wintry introduction for the brand's Caribou Coolers

Snow fell last Friday in Minneapolis, even though the temperature was over 70 degrees. Of course, it was all just part of an ad campaign. Caribou Coffee engineered the freaky flakes at…

Today Only, See the Dreamland Behind This Mysterious Oreo Storefront in L.A.

Cookie brand opens its latest Wonder Vault installation

Back in February, a weird Oreo door suddenly appeared on 18th Street between 7th and 8th Avenues in New York, promising untold wonders of cryptic cookie goodness. Now, Los Angeles…

Brisk Ice Tea Is Latest Brand to Get Its Own Sneaker, and It's Pineapple Passionfruit

These kicks are loud and refreshing

Ever since Lipton's Brisk Iced Tea abandoned its inescapable '90s "That's Brisk, Baby!" ad campaigns from J. Walter Thompson that featured Claymation celebrities, its marketing has focused almost entirely on…

See the Cider Ad That's Been Watched 27 Million Times on Facebook in 20 Hours

Big numbers for Smith & Forge's Uncle Drew-style spot

UPDATE: A day later, the spot has more than 50 million views and counting. Here's the runaway viral commercial of the week on Facebook—an Uncle Drew-style spot created by Thrillist for…

Häagen-Dazs Fills Its Instagram With Great Wimbledon Pics of Fans, Not Players

Ice cream makes a cameo in the sweet series, too

What do tennis and ice cream have in common? They're both irresistibly exciting, according to a new Wimbledon campaign from Häagen-Dazs, featuring crowd reactions from the stands of the annual…

Singapore's Tiger Beer Opened a Mysterious Store, Filled With Wonders, on Canal Street

A fresh look at what 'Made in Asia' really means

Rice. Cheap goods. Pointy hats. Christmas decorations. Fortune cookies! Those are just a few of the stereotypes that pop into a Western mind when asked to think about Asia—and Asian products.…

Men Cherish Their Beer-Belly Babies in These Stupidly Funny German Ads

Unconditional love from Jung von Matt

Beer bump watch! Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they're pregnant. Fact…

Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy Site

Mirroring the craft of making a bottle of V.S.O.P Privilège

Some of the best marketing embodies the brand promise you're trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that…

When Coke's Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better

Trick shots in the trailer

Jordan Spieth knows when to come in from the rain. With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for…

Orangina's Ingenious Upside-Down Can Forces You to Mix Up the Pulp

BETC's packaging solution to the beverage's unusual problem

Lots of Orangina's marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes the carbonated citrus beverage taste better. "An advertising guy told me there was…

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