Advertising & Branding
:Direct
With the lousy economy having focused consumers' attention on price when they spend their money, it's easy to forget that other factors affect their purchase decisions. But, as a report…
The venerable Brooks Brothers clothing brand is not one you’d associate with the latest fads. But the company probably turned more than a few heads last week when it sent…
Word of mouth is all well and good, but a new Cone Inc. report indicates that consumers don't take it as gospel when deciding on purchases. With all…
While the public wasn't enamored of BP in the early stages of the oil spill, opinions have turned even more negative as the well has continued to gush.Ten percent of…
New York-based independent Horizon Media has been selected to handle direct-response media chores for Re-Bath after a review, the client has confirmed.The company spends close to $20 million annually in…
A down economy has meant more stability for chief marketing officers, according to an annual report from Spencer Stuart. The survey found the average tenure for a CMO at a…
Despite all the complaints one hears about e-mail spam, a survey in the U.S. and 12 countries in Europe and Asia/Pacific finds plenty of consumers willing to act on marketing…
In the consumer-packaged-goods (CPG) sector, there's no shortage of online interaction between consumers and brands these days.A 23-country survey by Ipsos Marketing, Consumer Goods, released last week, finds it's more…
More brands will compensate bloggers and social media users in an attempt to generate chatter about their products, a new study found.PQ Media said such "sponsored conversations" --…
Why do we consistently ask consumers for answers they can’t give us?Marketing research is the art and science of exploration. Simply put, we ask people questions and they give us…
