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Teens Deliver Word of Mouth

Anyone who has tried to shut a teenager up will be unsurprised to learn that teens produce a disproportionate amount of "word of mouth" about products and services. A recent…

September 22, 2010, 12:00 AM EDT

Bounce Lets Moms Do the Talking

Procter & Gamble is tapping into the power of consumer testimonials to promote one of its newest products, Bounce Dryer Bar.The packaged goods giant is kicking off an effort next…

September 20, 2010, 12:00 AM EDT

'Seventeen' Makes NYC Fashion Play

Just when the streets appeared to be safe from shopping hoards, Seventeen magazine is throwing a shopping promotion, this time for the adolescent set. Called "Seventeen on 34th Street,"…

September 16, 2010, 12:00 AM EDT

Brandweek Announces Marketer of the Year 2010 Winners

It's tempting to look at our slate of Marketer of the Year winners for 2010 and try to find a common theme, but in truth, there is none. Sure, you…

August 23, 2010, 12:00 AM EDT

Are You Being Served?

With the lousy economy having focused consumers' attention on price when they spend their money, it's easy to forget that other factors affect their purchase decisions. But, as a report…

August 2, 2010, 12:00 AM EDT

Brooks Brothers Hosts Neckwear Revival

The venerable Brooks Brothers clothing brand is not one you’d associate with the latest fads. But the company probably turned more than a few heads last week when it sent…

July 28, 2010, 12:00 AM EDT

Looking Online to Verify Word-of-Mouth Recommendations

Word of mouth is all well and good, but a new Cone Inc. report indicates that consumers don't take it as gospel when deciding on purchases. With all…

July 26, 2010, 12:00 AM EDT

BP Remains Target of Ire

While the public wasn't enamored of BP in the early stages of the oil spill, opinions have turned even more negative as the well has continued to gush.Ten percent of…

July 6, 2010, 12:00 AM EDT

Re-Bath Selects Horizon Media

New York-based independent Horizon Media has been selected to handle direct-response media chores for Re-Bath after a review, the client has confirmed.The company spends close to $20 million annually in…

June 28, 2010, 12:00 AM EDT

CMOs Are Staying in Jobs Longer

A down economy has meant more stability for chief marketing officers, according to an annual report from Spencer Stuart. The survey found the average tenure for a CMO at a…

June 25, 2010, 12:00 AM EDT

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