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Toys"R"Us Launches Mobile Coupons

Toys"R"Us is playing in the mobile space.The retailer, never known as a big innovator in digital, this holiday season is equipping its retail outlets with scanners that can read coupon…

November 9, 2010, 12:00 AM EST

Rebellion 2.0: Smart and Funny

Millennials are often compared to their boomer parents in terms of their penchant for social activism and positive change. Cynically minded social commentators have also characterized the millennials' flavor of…

November 7, 2010, 12:00 AM EDT

Opinion: Movement Marketing in the Nude

Branded content, branded entertainment, cross-media marketing, cloud marketing, viral marketing, cause marketing, guerilla marketing -- you may be tired of these names. I am. But the truth is, in order…

September 28, 2010, 12:00 AM EDT

Teens Deliver Word of Mouth

Anyone who has tried to shut a teenager up will be unsurprised to learn that teens produce a disproportionate amount of "word of mouth" about products and services. A recent…

September 22, 2010, 12:00 AM EDT

Bounce Lets Moms Do the Talking

Procter & Gamble is tapping into the power of consumer testimonials to promote one of its newest products, Bounce Dryer Bar.The packaged goods giant is kicking off an effort next…

September 20, 2010, 12:00 AM EDT

'Seventeen' Makes NYC Fashion Play

Just when the streets appeared to be safe from shopping hoards, Seventeen magazine is throwing a shopping promotion, this time for the adolescent set. Called "Seventeen on 34th Street,"…

September 16, 2010, 12:00 AM EDT

Brandweek Announces Marketer of the Year 2010 Winners

It's tempting to look at our slate of Marketer of the Year winners for 2010 and try to find a common theme, but in truth, there is none. Sure, you…

August 23, 2010, 12:00 AM EDT

Are You Being Served?

With the lousy economy having focused consumers' attention on price when they spend their money, it's easy to forget that other factors affect their purchase decisions. But, as a report…

August 2, 2010, 12:00 AM EDT

Brooks Brothers Hosts Neckwear Revival

The venerable Brooks Brothers clothing brand is not one you’d associate with the latest fads. But the company probably turned more than a few heads last week when it sent…

July 28, 2010, 12:00 AM EDT

Looking Online to Verify Word-of-Mouth Recommendations

Word of mouth is all well and good, but a new Cone Inc. report indicates that consumers don't take it as gospel when deciding on purchases. With all…

July 26, 2010, 12:00 AM EDT

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