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Networks Display Social Media Savvy at Upfronts

The CW is letting advertisers in on their plans

During this week’s upfront presentations, networks haven’t just been hoping to build buzz with advertisers—they also want to prove their popularity within the world of social media. Nina Tassler, president…

United Airlines Starts Selling Campaigns to Marketers

United Airlines quietly created a new in-house media operation a few months back that’s designed to sell potential marketers integrated, multiplatform ad campaigns throughout its fleet of planes and terminal…

Don't Call Her a Mommy Blogger

Mothers may not have invented social media, but the 26 million moms who use social media suggests this demographic dominates it. From mommy blogs to Facebook and Twitter accounts, social…

Toys"R"Us Launches Mobile Coupons

Toys"R"Us is playing in the mobile space.The retailer, never known as a big innovator in digital, this holiday season is equipping its retail outlets with scanners that can read coupon…

Rebellion 2.0: Smart and Funny

Millennials are often compared to their boomer parents in terms of their penchant for social activism and positive change. Cynically minded social commentators have also characterized the millennials' flavor of…

Opinion: Movement Marketing in the Nude

Branded content, branded entertainment, cross-media marketing, cloud marketing, viral marketing, cause marketing, guerilla marketing -- you may be tired of these names. I am. But the truth is, in order…

Teens Deliver Word of Mouth

Anyone who has tried to shut a teenager up will be unsurprised to learn that teens produce a disproportionate amount of "word of mouth" about products and services. A recent…

Bounce Lets Moms Do the Talking

Procter & Gamble is tapping into the power of consumer testimonials to promote one of its newest products, Bounce Dryer Bar.The packaged goods giant is kicking off an effort next…

'Seventeen' Makes NYC Fashion Play

Just when the streets appeared to be safe from shopping hoards, Seventeen magazine is throwing a shopping promotion, this time for the adolescent set. Called "Seventeen on 34th Street,"…

Brandweek Announces Marketer of the Year 2010 Winners

It's tempting to look at our slate of Marketer of the Year winners for 2010 and try to find a common theme, but in truth, there is none. Sure, you…

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