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Hispanic Agency of the Year Austin, Texas-based LatinWorks has cause to celebrate, with multiple account wins, buzzworthy creative and awards at Cannes

In a radio spot from last year created by Austin, Texas-based agency LatinWorks, a woman with a crisp English accent recalls that British Prime Minister David Cameron warned in a…

March 12, 2012, 12:00 AM EDT

Portrait: Womenkind Agency aims to make marketing more relevant to household purchase makers

Specs Who Kristi Faulkner (l.), president, co-founder; Sandy Sabean, chief creative officer, co-founder  What Creative agency targeting female consumers Where New York Industry pioneer Mary Wells Lawrence notwithstanding, the advertising world isn’t known for…

March 1, 2012, 6:43 AM EST

Women Who Go Their Own Way Entrepreneurs who gave up lucrative jobs to launch startups

Total parity in boardrooms and C-suites may still be elusive, but a growing number of women entrepreneurs are striking out on their own and showing that they’ve got the chops…

February 28, 2012, 5:47 AM EST

First Mover: Jeri Ward Audi's new customer experience director on making sure the brand promise stays fulfilled, long after the owner leaves the showroom

You have a new title that hasn’t existed before: director of customer experience. It sounds really nice, but what’s it mean? There are four main areas. I’ll be doing strategy—what…

February 28, 2012, 5:46 AM EST

Editor's Note: End of the Everywoman Icons Oprah and Martha are flaming out as female-centric social media brand Pinterest becomes a phenom. It might not be a coincidence

Once upon a time, there were two venerated queens. Each enjoyed a historic reign over her multimedia kingdom, ruling absolutely over her millions of adoring subjects who yearned to be…

February 27, 2012, 12:37 AM EST

How to Talk to Women A peek at today's women and the marketers that understand them

Women have come so far—but you certainly couldn’t tell that from much of the advertising out there. Still, more brands, including Chevrolet, TD Ameritrade and Harley-Davidson (which has targeted women…

February 27, 2012, 12:34 AM EST

The Mom Achiever The hard working, highly educated mothers of today

This segment—mothers 35 to 45—can be summed up in a word: driven. In fact, these women are in overdrive. They’ve polished off advanced degrees, earned executive jobs and see mothering…

February 27, 2012, 12:31 AM EST

Airline Lost Your Luggage? Tell It to Twitter Airlines, notorious for bad customer service, use social media to soothe unhappy fliers—and stand out from rivals

For disgruntled airline passengers, Twitter is the new squeaky wheel. Unhappy about WiFi failing on your flight? Tweet about it and you may get an apology and even some extra mileage…

February 17, 2012, 6:43 PM EST

Portrait: Ayzenberg Group The interactive shop finds kids through the mobile, social platforms that obsess them

Specs Who (l. to r.) Gary Goodman, principal, creative director; Vincent Juarez, principal, media director; Stuart Pope, principal, creative director; Eric Ayzenberg, chief strategist, chief creative officer; Chris Younger, principal, director…

February 16, 2012, 6:42 AM EST

Pantene Signs On for London Hair care brand backs Olympic athletes in hopes of reaching female viewers

Pantene is pushing for female Olympics fans. At a press conference late last week, the hair care brand announced a new sponsorship for the 2012 games in London this summer. As…

January 30, 2012, 12:01 AM EST

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