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Road Warriors

Even in the era of Facebook and Twitter, nothing drives brand awareness like a custom set of wheels

Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did…

Portrait: Carrot Creative

Brooklyn and the UAE may be worlds apart, but this Dumbo-based shop speaks the common language of social media

Specs Who (l.-r.) Mike Germano, CEO; Chris Petescia, chief product officer; Darryl Ohrt; executive creative director; Kyle MacDonald, chief technology officer  What Full-service social media agency Where Brooklyn, N.Y. For an agency based in Dumbo, picking…

Ambient Overload

A look at some new and unusual ad placement

Look around and you might think there’s no space money can’t buy. Spending on ambient advertising, which includes often mundane, sometimes odd out-of-home media like pizza boxes and movie tickets,…

Biggest Brand Gainers in Consumer Perception

YouGov tracks the brand with the most buzz for the month of March

Each month YouGov BrandIndex asks people their perception of more than 1,100 brands, and Tide had the biggest gain in March when there was a rash of stories about thieves…

Perspective: Running on Fumes

Gas stations and their full-service pump jockeys used to be your best buds on the highway. What put them on the defensive?

Gasoline advertisements have long taken the logical route of showing a spiffy car. And why not? Gas itself isn’t much to look at, but an ad with a cool set…

Portrait: Story Worldwide

As an adman, Jon King of post-punk band Gang of Four fame has found a new way of affecting change

Specs Who Jon King, managing director, Story Worldwide U.K.  What Digital marketing and custom-content agency Where Story Worldwide, London For a capitalism-critiquing, post-punk singer to end up advertising cosmetics might not seem like the…

Hispanic Agency of the Year

Austin, Texas-based LatinWorks has cause to celebrate, with multiple account wins, buzzworthy creative and awards at Cannes

In a radio spot from last year created by Austin, Texas-based agency LatinWorks, a woman with a crisp English accent recalls that British Prime Minister David Cameron warned in a…

Portrait: Womenkind

Agency aims to make marketing more relevant to household purchase makers

Specs Who Kristi Faulkner (l.), president, co-founder; Sandy Sabean, chief creative officer, co-founder  What Creative agency targeting female consumers Where New York Industry pioneer Mary Wells Lawrence notwithstanding, the advertising world isn’t known for…

Women Who Go Their Own Way

Entrepreneurs who gave up lucrative jobs to launch startups

Total parity in boardrooms and C-suites may still be elusive, but a growing number of women entrepreneurs are striking out on their own and showing that they’ve got the chops…

First Mover: Jeri Ward

Audi's new customer experience director on making sure the brand promise stays fulfilled, long after the owner leaves the showroom

You have a new title that hasn’t existed before: director of customer experience. It sounds really nice, but what’s it mean? There are four main areas. I’ll be doing strategy—what…

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