Direct | Adweek Direct | Adweek
Advertisement
Ambient Overload A look at some new and unusual ad placement

Look around and you might think there’s no space money can’t buy. Spending on ambient advertising, which includes often mundane, sometimes odd out-of-home media like pizza boxes and movie tickets,…

April 4, 2012, 6:41 AM EDT

Biggest Brand Gainers in Consumer Perception YouGov tracks the brand with the most buzz for the month of March

Each month YouGov BrandIndex asks people their perception of more than 1,100 brands, and Tide had the biggest gain in March when there was a rash of stories about thieves…

April 4, 2012, 6:23 AM EDT

Perspective: Running on Fumes Gas stations and their full-service pump jockeys used to be your best buds on the highway. What put them on the defensive?

Gasoline advertisements have long taken the logical route of showing a spiffy car. And why not? Gas itself isn’t much to look at, but an ad with a cool set…

March 22, 2012, 6:13 AM EDT

Portrait: Story Worldwide As an adman, Jon King of post-punk band Gang of Four fame has found a new way of affecting change

Specs Who Jon King, managing director, Story Worldwide U.K.  What Digital marketing and custom-content agency Where Story Worldwide, London For a capitalism-critiquing, post-punk singer to end up advertising cosmetics might not seem like the…

March 22, 2012, 6:12 AM EDT

Hispanic Agency of the Year Austin, Texas-based LatinWorks has cause to celebrate, with multiple account wins, buzzworthy creative and awards at Cannes

In a radio spot from last year created by Austin, Texas-based agency LatinWorks, a woman with a crisp English accent recalls that British Prime Minister David Cameron warned in a…

March 12, 2012, 12:00 AM EDT

Portrait: Womenkind Agency aims to make marketing more relevant to household purchase makers

Specs Who Kristi Faulkner (l.), president, co-founder; Sandy Sabean, chief creative officer, co-founder  What Creative agency targeting female consumers Where New York Industry pioneer Mary Wells Lawrence notwithstanding, the advertising world isn’t known for…

March 1, 2012, 6:43 AM EST

Women Who Go Their Own Way Entrepreneurs who gave up lucrative jobs to launch startups

Total parity in boardrooms and C-suites may still be elusive, but a growing number of women entrepreneurs are striking out on their own and showing that they’ve got the chops…

February 28, 2012, 5:47 AM EST

First Mover: Jeri Ward Audi's new customer experience director on making sure the brand promise stays fulfilled, long after the owner leaves the showroom

You have a new title that hasn’t existed before: director of customer experience. It sounds really nice, but what’s it mean? There are four main areas. I’ll be doing strategy—what…

February 28, 2012, 5:46 AM EST

Editor's Note: End of the Everywoman Icons Oprah and Martha are flaming out as female-centric social media brand Pinterest becomes a phenom. It might not be a coincidence

Once upon a time, there were two venerated queens. Each enjoyed a historic reign over her multimedia kingdom, ruling absolutely over her millions of adoring subjects who yearned to be…

February 27, 2012, 12:37 AM EST

How to Talk to Women A peek at today's women and the marketers that understand them

Women have come so far—but you certainly couldn’t tell that from much of the advertising out there. Still, more brands, including Chevrolet, TD Ameritrade and Harley-Davidson (which has targeted women…

February 27, 2012, 12:34 AM EST

Advertisement