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More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

Chances Are, the Clothes You're Wearing Right Now Have Been Washed in Tide

How the detergent has reigned for 68 years

Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that…

Why George Clooney Wears James Dean’s Pants

After 141 years, Levi's 501s are still the coolest jeans in America

In May 2001, a relatively new auction site called eBay had the media world abuzz. For sale was an artifact, dated to 1880, and dug up from the mud of…

Canon's Michelle Fernandez Finds Hollywood's Future Talent

2014 Brand Genius winner for electronics

Last October, five relatively unknown filmmakers from around the country found themselves at a place they had probably only dreamed about—on the red carpet at New York’s Lincoln Center, sipping…

Brand Publishers Are Ditching Facebook in Favor of Microsites

They want to own their data, content

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling…

Gravity Award Winner: Nivea Sun Solar Ad Charger

FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

OgilvyOne Soars to Direct Grand Prix for BA's Plane-Detecting Billboards

Interlude takes gold for Bob Dylan video

CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight…

What Does a Programmatic Sales Chief Actually Do?

Meredith’s Chip Schenck discusses his new gig

Specs Who Chip Schenck Age 43 New gig Vp, programmatic sales and strategy, Meredith Old gig Vp, publisher, development, PubMatic There’s still a learning curve around programmatic. Do you have an analogy you use to explain…

Watch Cats Basically Hump Direct Mail Coated With Kitty Crack

How to do fliers for cat litter

In retrospect, it seems obvious. To get cats to pay attention to your direct mail, just soak the damn fliers in catnip—and watch the kitties lose their minds when the…

Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile

Bullseye on users allows businesses to focus messages

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising…

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