Advertising & Branding
:Direct
Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did…
Specs Who (l.-r.) Mike Germano, CEO; Chris Petescia, chief product officer; Darryl Ohrt; executive creative director; Kyle MacDonald, chief technology officer What Full-service social media agency Where Brooklyn, N.Y. For an agency based in Dumbo, picking…
Look around and you might think there’s no space money can’t buy. Spending on ambient advertising, which includes often mundane, sometimes odd out-of-home media like pizza boxes and movie tickets,…
Each month YouGov BrandIndex asks people their perception of more than 1,100 brands, and Tide had the biggest gain in March when there was a rash of stories about thieves…
Gasoline advertisements have long taken the logical route of showing a spiffy car. And why not? Gas itself isn’t much to look at, but an ad with a cool set…
Specs Who Jon King, managing director, Story Worldwide U.K. What Digital marketing and custom-content agency Where Story Worldwide, London For a capitalism-critiquing, post-punk singer to end up advertising cosmetics might not seem like the…
In a radio spot from last year created by Austin, Texas-based agency LatinWorks, a woman with a crisp English accent recalls that British Prime Minister David Cameron warned in a…
Specs Who Kristi Faulkner (l.), president, co-founder; Sandy Sabean, chief creative officer, co-founder What Creative agency targeting female consumers Where New York Industry pioneer Mary Wells Lawrence notwithstanding, the advertising world isn’t known for…
Total parity in boardrooms and C-suites may still be elusive, but a growing number of women entrepreneurs are striking out on their own and showing that they’ve got the chops…
You have a new title that hasn’t existed before: director of customer experience. It sounds really nice, but what’s it mean? There are four main areas. I’ll be doing strategy—what…
