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This Small Canadian Island Just Launched a Pretty Ingenious Tourism Anti-Campaign

Tell your friends it's awful

The people of Bowen Island in British Columbia have a love-hate relationships with tourists. To emphasize that, the island has released a startling new community identity: "Tell your friends it's…

John Cena Defines Patriotism Brilliantly in This Remarkable Ad for Fourth of July

What love for America really means

"To love America is to love all Americans." It's a simple proposition—and an urgent one this Fourth of July, when the U.S. has rarely seemed more divided. And it's delivered in…

Ad of the Day: Mr. Clean Is Freshened Up for Millennials With a Catchy Upgraded Jingle

P&G updates a song that's 'ownable and relatable'

Everybody's favorite bald, muscular clean-freak returns to TV commercials today with a revamped jingle from Leo Burnett Canada that's so kitschy-catchy, no amount of scrubbing will wash it out of…

This Fourth of July, Dixie Salutes Salad-Loving Men and Wants You to Stop Shaming Them

Go on, enjoy that endive proudly

Dear men of the world: The Fourth of July is just around the corner, which means it's time to fire up the grill and break out all the meat. Some…

Best Ad of 2016 That You've Never Seen? It's Japan's Weird, Wonderful 'Firefly Man'

Don't even try to guess where this plot is going

A man who can't keep the lights on for his family leaves home on a five-year quest, and returns as a human firefly who lights up his entire village.  That is…

Ad of the Day: This Up-and-Coming Beer Brand Got Its First Ad Just Right

House Beer's debut goes down easy

Beer brands tend to get wound up in knots trying to communicate their essence. But not House Beer. From its very name down to the aesthetic of its debut commercial,…

Men Cherish Their Beer-Belly Babies in These Stupidly Funny German Ads

Unconditional love from Jung von Matt

Beer bump watch! Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they're pregnant. Fact…

Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy Site

Mirroring the craft of making a bottle of V.S.O.P Privilège

Some of the best marketing embodies the brand promise you're trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that…

When Coke's Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better

Trick shots in the trailer

Jordan Spieth knows when to come in from the rain. With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for…

Jaguar Gave People the Craziest VR Experience Ever With This Sneaky Prank

It's almost like it wasn't virtual

Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably…

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