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Brands Opt For Web Video Shops And Skip Creative Agencies Marketers are going direct to online video specialists for Web campaigns

When Freshpet in September decided it wanted branded content, the pet food purveyor hired ShareAbility, a production house focused solely on producing YouTube videos, instead of going the traditional route…

December 7, 2014, 10:11 PM EST

An 18-Wheeler Jumps Over a Racecar in EMC's Gnarly, Record-Setting Stunt Do not try this at home, or anywhere else

Data storage and cloud computing company EMC, which sponsors Formula 1 racing, recently sent an 18-wheeler careening over a racecar in an epic, world-record setting jump … because it's awesome. It's…

December 5, 2014, 4:12 PM EST

The World's Saddest Clown Pines for Love in This Bleak, Beautiful Ad for Flower Delivery Longing for the circus ballerina

Ladies and gentlemen, now appearing in the center ring … a sad-ass clown with a heavy case of unrequited love. The unhappy hero of this bleak but beautiful 75-second ad for…

December 5, 2014, 2:30 PM EST

Ad of the Day: Lego Finally Makes an Inspiring, Empowering TV Ad for Girls Imagination meets independence

It's not like Lego hasn't done great ads with girls over the years. In fact, it was ahead of its time. (Everyone has seen the famous "What It Is Is…

December 5, 2014, 12:17 PM EST

Nick Offerman Sings the Ballad of the Responsible Whisky Drinker for Diageo Don't drink and woodwork, and other handy tips

Nick Offerman loves whisky, his guitar, woodworking and horseback riding. But he's man enough not to mix his favorite beverage with the last two—and quite upset that he doesn't have…

December 5, 2014, 9:14 AM EST

Adweek's Top 5 Commercials of the Week: Dec. 1-5 Creatures great and small, extreme transparency and another Christmas miracle

Yet another heartwarming Christmas ad makes our list of best spots this week, but it's hardly the only minor miracle on the list. Airbnb and Canon both made exquisitely crafted…

December 5, 2014, 7:25 AM EST

Pantone's Color of the Year Is Marsala, and It Has Some Critics Throwing Shade 'A naturally robust and earthy wine red'

Designers always eagerly await Pantone's December announcement of its Color of the Year, predicting which hue will be ubiquitous in the year ahead. The 2015 Color of the Year, unveiled…

December 4, 2014, 1:13 PM EST

Santa Ditches the Sleigh and Flies Coach in Expedia's Heartwarming Christmas Ad Donating reward points to St. Jude

The sleigh is overrated. Santa Claus ditches it entirely in Expedia's touching Christmas campaign from 180LA, choosing instead to fly coach around the world and ending up at St. Jude Children's…

December 4, 2014, 11:35 AM EST

Ad of the Day: Masha Sings a Sultry Remake of 'Werewolves of London' for Three Olives Vodka A beast on the prowl

So, you're a werewolf, and it's your night to howl. Your drink of choice would be … a Bloody Mary? A piña colada at Trader Vic's? A Coors Light, aka…

December 4, 2014, 9:44 AM EST

Baby Animal Choir Sings Yaz's 'Only You' in This Ridiculously Cute Christmas Ad McVitie's expanded menagerie

McVitie's Victoria, the British biscuits brand, has been using puppies, kittens, tarsiers and owls in ads over the past year. Now, Grey London expands the baby-animal menagerie dramatically for McVitie's…

December 4, 2014, 7:49 AM EST

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